At the peak of the "scooter" season - 2023 the largest kicksharing service Whoosh decided to remind the audience about the traffic rules that are most often violated.
The company turned to Voskhod with a request for OOH placement. The agency's team promptly prepared a targeted program taking into account popular routes of users - based on heat maps from the client. The campaign covered 35 cities and involved 252 surfaces. The focus was on large media facades.