If Voskhod and W+K Shanghai meet, it turns out to be a super rich exchange of experience.
The agency works with major international brands (Nike, McDonald's, etc.) and makes for them creative adapted to Chinese culture. We talked about approaches to work, merging of strategic and creative expertise within the agency, ways to avoid wrong expectations from the final advertising product.
Tian Yu Kong and F5 also shared their insights with Voskhod. Tian Yu Kong is among the top 3 local creative agencies in China and is the largest among them (almost 200 employees). F5 boasts the highest number of Cannes Festival awards (compared to its peers). What do they usually present to clients? Apart from Key Visual and the concept of the video, it is a social idea that will help to draw attention to one or another problem of society. Among them are access to education for children from remote areas, constant overtime in many companies.