The long-awaited event of the last weekend was the Central Asian Jolbors Festival in Almaty.
Pavel Skosyrsky, Commercial Director of Voskhod, was a member of the jury. "I was lucky to be on the same team with the best representatives of the global creative industry. This year's jury included professionals from the Netherlands, France, India, Kazakhstan, Russia and Serbia. And the chairwoman was the legendary Kitty Lun - Director and Head of Creative Shop at Greater China Meta*," he shared.
The Grand Prix of the festival was deservedly taken by the work from Kazakhstan - "The National Sport of Kazakhstan". This is a topical and truly important project for the region, which was among the first to raise the issue of domestic violence in the public space before all the well-known events in the country.
The lecture "Original is Never Finished" was delivered at the festival by Vladislav Derevyannykh, brand-design director of Voskhod. The speakers were also ex-employees of the agency and current representatives of Wieden+Kennedy Amsterdam, Evgeny Primachenko and Daria Ovechkina.