Our colleagues were invited to a client's office as part of the MarCom Club project.
The same topics were the focus of a business breakfast at the agency's office on the 53rd floor of the Federation Tower in Moscow. Creative director of Voskhod Andrey Gubaidullin shared his secrets of how to make a creative brief to make an ad that will "blow up" the category. Head of marketing research department Marina Kungurova told about how to evaluate the effectiveness of the campaign. Friday morning was successful: fruit, champagne, beautiful view of the city... What could be better?