Andrey Gubaidullin at the BRICS+ Fashion Summit
BackFashion and advertising are closer than they might seem. In both fields, creators build strong brands and compete for the audience’s attention — through new collections, campaigns, special projects, performances, and other visual expressions.
At the BRICS+ Fashion Summit, held as part of Moscow Fashion Week, the approaches of the two industries came together on a single platform. The forum brought together representatives from more than 60 countries. Among the speakers was Andrei Gubaidullin, creative director of Voskhod.
Together with experts from the worlds of marketing, styling, fashion journalism, influencer marketing, and entrepreneurship, Andrei discussed the values that today’s consumers are willing to prioritize — both in Russia and abroad.