With all Google ad services blocked in Russia, we suggest switching to local digital software.
Yandex.Direct can replace Google Ads, Yandex Video Net can be a decent substitute to ads in Youtube.
Programmatic networks should now be in companies’ spotlight as well. They are used to distribute ads across all possible platforms of the Internet. Hybrid, a programmatic platform, can help with inapp-ads in blocked Google Play apps. Programmatic is good at maintaining Brand Safety, as it can avoid platforms with negative content.