Voskhod Agency at the UMC business breakfast

In his speech, he explained that:

⚡A «living» idea prevails over artificial intelligence. Any imperfections are more convincing than a perfect picture.

⚡Brands are abandoning neutrality in favor of a concrete position. It’s better to be controversial than invisible.

⚡360-degree advertising campaigns are growing in popularity. When a single message is delivered across multiple channels.

⚡The principles of metamodernism remain relevant. The world isn’t divided into black and white. Advertising that simply praises a product is a thing of the past.

The conclusion, as always, remains unchanged: creativity doesn’t follow trends—it creates them.