Strategic products are the hit of recent years. Dmitry Donik, Voskhod's Strategy Director, talks about the background of such interest from companies and its impact on the strategic services market.
The abnormal demand for strategic products has not subsided for two years now, and this trend promises to continue in the future. What has become the trigger for mass Russian branding, what are the reasons for the growing trust in research and the special attention to strategic planning? We give you the answer in our article.