The art of creating experiences: how retail branding works today
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Modern retail branding can transform any impersonal retail space into a destination worth returning to. But creating a truly comfortable shopping environment requires a complex system of strategic, engineering, visual, and creative solutions.
An interview about these and other intricacies of retail branding was published by Voskhod’s friendly Belarusian agency, AVC. We’re sharing their material at the link.