While Diageo, a global leader in beverage alcohol, has left the Russian market, it’s time for us to remember a project we worked on together. Last year, Voskhod developed a creative concept aimed at attracting young people’s attention to Captain Morgan, a rum brand.
What are their values? They are individuality, freedom and self-love. “Make It Captain’s Way” highlights both these concepts and the brand’s philosophy. Make It Captain’s Way, ‘cause Captain is just like you: he follows his own heart. Captain Morgan is here to give you the ultimate freedom of self-expression. No rules, no limits, only your own unique way.