National Advertising Forum Regions 2025: how it was

A lively discussion took place at the Creative Success Code public talk. The speakers talked about the "golden age" of advertising (2013-2019), when "everyone competed with each other, tried to outdo each other." They touched upon the present of advertising and agreed that the industry has entered a period of stagnation, when the principle of "do as everyone else" and the desire to "round the corners" prevail. The number of bold ideas tends to zero, although it is the provocative, sometimes "offensive" creative that helps the brand to attract supporters faster.

The forum featured many interesting reports on how creative businesses can survive and transform business processes in the age of AI. Agencies presented their new works. And we didn't stay away. The "premiere" of the new Voskhod case, the rebranding of the Ural Mining University, took place.