Creative director of the agency Andrey Gubaidullin spoke at the closed movie night of the real estate club “Movement”.
Together with the guests of the event, he analyzed the works that were awarded the highest honors of the Cannes Lions festival. They discussed what the jury is guided by, what distinguishes the winners, what the level of production should be and how not to go overboard with branding.
Andrey paid special attention to the trends of modern video advertising:
“Today, the artistic world strives to be identical to the real world. Brands are more careful in their choice of celebrity ambassadors, showing not only typical consumers, but also those whom viewers don't expect to see...”
And all of this is to ensure that developers are guided by the best global practices. After all, a prepared client is good luck for any agency.