How copytesting became a disaster for advertising market

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How did copytesting in Russia turn into a tool that doesn't help but harms the market? 

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The RACA Committee of Creative Agencies has studied the history of the issue and announced a new project:  an industrial standard for copytesting.

PostDigital in Bishkek

Vladislav Derevyannykh is a speaker at the Create4 Creative Industries Festival. On April 25, he will deliver a lecture titled “PostDigital — Design after the Generate Button” at the ololoPlanet creative hub in Bishkek.

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Vladislav Derevyannykhlecture
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