The results of annual study of the creative services cost in the advertising industry.
The survey is conducted annually on the initiative of the Creative Agencies Committee of ACAR. It allows us to find out what services market players provide and how much product development costs on average.
37 agencies took part in the survey: 25 of them are local, the rest are ex-network/localised. The data is compared to the 2023 wave. For detailed results, see the link.