Voskhod Agency at the BAIF

Mikhail Pishvanov, Managing Partner of Voskhod Agency and Co-Chairman of the Creative Agencies Committee of RACA, moderated the round table “On the role of advertising creativity in the economy and public life of Russia” within the framework of the first Big Advertising Industrial Forum (BAIF). 

Branding and talented promotion of private and public initiatives, according to representatives of the advertising community, could multiply the return on investment in significant projects. Individual cases clearly demonstrate this. But there is still no systematic involvement of the creative industry on the part of the state in such tasks. 

The forum was the first public attempt to talk to the state about the place of advertising in the country's economy.
“We hope we were convincing and we were heard, - commented Mikhail. - We'll be waiting for an answer”.