Business "Breakfast of a Champion" with Andrei Gubaidullin

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Andrei Gubaidullin, creative director of Voskhod Agency, became a speaker at the “Breakfast of a Champion” business event. We publish a summary of the meeting with a couple of practical tips for managers and entrepreneurs from the co-founder of the agency:

The first thing a brand should think about is image. And sales, leads, turnover will be the consequence;
Today, advertising competes for audience attention with a huge array of non-advertising content. So instead of poking the consumer's face into a logo, just let them feel the mood of the brand through your advertising campaigns;
It is pointless to do provocation for the sake of provocation. Provocative advertising is a tool that allows a brand to make a loud statement to weed out untargeted audiences at launch. And you have to be prepared for the risks of dissenters' heckling, too;
The main rule in advertising for Zoomers: be honest. The younger generation is sensitive to and rejects falsity.

Women, Art, and the Voskhod Agency

It was decided to dedicate the first week of spring in Voskhod to art. Besides, International Women's Day is a good occasion to support talented women, we thought. This is how a chamber exposition of Valentina Ioffe's works appeared in our office.

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