Sochi, Forum "Dvizhenie (en. Movement)", session on branding: brand-design director of Voskhod Vladislav Derevyannykh took part in the main conference of developers.
Digital and artificial intelligence technologies are the new environment for brand identity. Neural networks are being actively implemented in designers' work and allow to solve routine tasks rather quickly, which is relevant in the highly competitive environment of real estate developers. But displacing truly talented human labor is beyond Ai's reach. As one of the listeners after our colleague's presentation noted: "When you see a product created with one's heart, no neural networks are scary".
Thanks to our customers for the numerous responses and to the organizers of the forum - for the invitation!