Неработа

Банк Точка особенный. Это первый в мире онлайн-банк для предпринимателей. Не имеет офисов, не работает с частными лицами, круглосуточно проводит платежи. Но самое главное — здесь никто не работает!

В Точке — создают.

Здесь нет привычных боссов и подчиненных, дресс-кода или служебных записок. Только самоорганизация. Только хардкор. При этом банку очень нужны сотрудники – крутые профессионалы с высоким уровнем самосознания, ответственности и инициативности. Таких людей сложно «опознать» по резюме. Именно поэтому банк решил создать свой HR-бренд и поток желающих влиться в команду.


Дмитрий Доник, стратег РА «Восход»:

- В ситуации, когда интеллектуалов хантят еще со школьной скамьи, привлечь их может только свобода в сочетании с интересными задачами и высоким уровнем ответственности. Мы не стали делать акцент на профессиональных качествах кандидатов. Вся рекламная кампания для HR-бренда Банка Точка направлена на поиск людей с определенными ценностями.

Рекламная кампания разрывает все шаблонные представления о работе.


Андрей Губайдуллин, креативный директор РА «Восход»:

- Слово «работа» имеет выраженные коннотации: «с 9:00 до 18:00», «начальник», «дресс-код», «от зарплаты до зарплаты». В ролике мы говорим о «неработе», а значит, у нас будет «нерезюме», «несобеседование», «неколлеги» и «несовещания» — на «неработе» всё иначе!

В рамках кампании помимо ролика будут задействованы баннеры, посадочные страницы, спецпроект.


Яна Ганник, сооснователь Точки:

- В Точке — 4 главные ценности, на которых построено всё: «не ждите спокойной жизни», «относитесь к каждому клиенту как к единственному», «берегите друг друга» и «всё зависит от вас». Мы привыкли относиться к своему делу не как к работе, не уважаем корпоративный булшит, kpi и регламенты, дресс-код, державные кабинеты и служебки. Всё это только мешает делать что-то полезное, создавать новые сервисы и менять мир. Мы ищем близких нам по духу людей, которые не могут и не хотят «работать». Мы ищем тех, кто жаждет «создавать».

P.S. Один из принципов Точки – возможность выбрать роль в компании. В том числе, при создании рекламного фильма банка! Угадайте, какие роли в фильме исполняют реальные сотрудники Банка Точка.

Клиент

Директор по маркетингу, сооснователь Точки - Яна Ганник
Руководитель направления по маркетинговым коммуникациям - Елена Зубарева
Руководитель интернет-продвижения - Татьяна Корнаущенко
Интернет-маркетолог - Владимир Рыбинцев
Дизайнер - Константин Байдак
Маркетолог - Илья Черкашин

Агентство

Креативный директор - Андрей Губайдуллин
Копирайтер - Антон Мамыкин
Арт-директора - Владислав Деревянных, Алексей Климов, Максим Гейченко, Кирилл Ратман
Монтаж, постпродакшн - Илья Линецкий
Саунд-дизайн - Михаил Кокорин
Аккаунт-менеджер – Ирина Шубина

Film Production: Stereotactic

Режиссёр-постановщик - Мария Эм
Арт-директор - Роман Ким
Оператор-постановщик - Денис Фирстов
Продюсер - Евгения Афанасьева
Ассистент продюсера - Никита Микитин
Художник-постановщик - Алексей Гарикович
Музыка MUNNYCAT You + Me

Все Все
Ритейл Ритейл
Девелопмент Девелопмент
Развлечения Развлечения
Электроника Электроника
Банки Банки
FMCG FMCG
Фарма Фарма
IT & телеком IT & телеком
Медиа Медиа
Страхование Страхование
Все Все
Дизайн Дизайн
Медиа Медиа
Web Web
Креатив Креатив
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Что правит миром - Любовь или Деньги?
Что приводит бизнес к успеху – холодный расчет или самоотдача?

Новая рекламная кампания Банка Точка – про тех, кто выбирает Любовь.
Любовь к своему делу, к предпринимателям, к тому, что тебя окружает.
Именно любовь – та движущая сила, которая позволяет менять мир к лучшему.

И если бизнес-процессы можно повторить, то искренние чувства скопировать нельзя, как и шедевры великих художников.

Яна Ганник, директор по маркетингу, сооснователь Банка Точка:

- Компании по всему миру делятся на два типа: первые делают бизнес, а вторые — пытаются что-то менять, быть больше, чем просто поставщик услуг или товаров.
Именно компании второго типа будут выигрывать конкурентную гонку благодаря неравнодушному отношению, любви к своему делу и пользователям.
Мы стараемся быть компанией второго типа и поддерживать такие предприятия. С момента создания команда Точки относится к работе, как к личному делу. К клиентам - как к людям, а не как к номерам счетов.
Именно об этом мы хотели сказать в своем новом рекламном ролике.
Копировать и улучшать можно сколько угодно, в этом сила конкуренции и великое благо для потребителей. Но если за этим нет любви и пассионарности — в долгосрочной перспективе такой бизнес не выживет.

Антон Рожин, копирайтер РА «Восход»:

- Точка – это бренд, бросающий вызов циничной стороне бизнеса.
Почему они это делают? Потому что их клиенты–предприниматели – живые люди, которым небезразлично, как к ним относится банк. Готов ли представитель банка покинуть рабочее место и приехать ради него, дать исчерпывающий ответ по телефону, не переводя звонок на «специалиста», прыгнуть в уходящий поезд, чтобы вовремя доставить документы?
За всем, что Точка делает не так, как принято, стоит один главный принцип – любовь. К клиентам, к людям, к своему делу. И у всех, кто работал над проектом, принцип такой же.

Ролик больше похож на киноэпопею, где сталкиваются два вселенских начала - великие скептики и великие мечтатели. Кто победит?

Илья Найшуллер, режиссёр:

- Эта работа во многом не похожа на всё, что я делал раньше.
Во-первых, это реклама, которая апеллирует к эмоциям и берет красотой. Это вызов для зрителя.
Во-вторых, все этюды, которые вы видите в ролике, основаны на реальных «событиях» из жизни банка, поэтому здесь есть душа.
В-третьих, мне нравится сложившаяся коллаборация между участниками проекта и ощущение, что ты делаешь что-то стоящее в компании с правильными людьми.

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Что правит миром - Любовь или Деньги?
Что приводит бизнес к успеху – холодный расчет или самоотдача?

Новая рекламная кампания Банка Точка – про тех, кто выбирает Любовь.
Любовь к своему делу, к предпринимателям, к тому, что тебя окружает.
Именно любовь – та движущая сила, которая позволяет менять мир к лучшему.

И если бизнес-процессы можно повторить, то искренние чувства скопировать нельзя, как и шедевры великих художников.

Яна Ганник, директор по маркетингу, сооснователь Банка Точка:

- Компании по всему миру делятся на два типа: первые делают бизнес, а вторые — пытаются что-то менять, быть больше, чем просто поставщик услуг или товаров.
Именно компании второго типа будут выигрывать конкурентную гонку благодаря неравнодушному отношению, любви к своему делу и пользователям.
Мы стараемся быть компанией второго типа и поддерживать такие предприятия. С момента создания команда Точки относится к работе, как к личному делу. К клиентам - как к людям, а не как к номерам счетов.
Именно об этом мы хотели сказать в своем новом рекламном ролике.
Копировать и улучшать можно сколько угодно, в этом сила конкуренции и великое благо для потребителей. Но если за этим нет любви и пассионарности — в долгосрочной перспективе такой бизнес не выживет.

Антон Рожин, копирайтер РА «Восход»:

- Точка – это бренд, бросающий вызов циничной стороне бизнеса.
Почему они это делают? Потому что их клиенты–предприниматели – живые люди, которым небезразлично, как к ним относится банк. Готов ли представитель банка покинуть рабочее место и приехать ради него, дать исчерпывающий ответ по телефону, не переводя звонок на «специалиста», прыгнуть в уходящий поезд, чтобы вовремя доставить документы?
За всем, что Точка делает не так, как принято, стоит один главный принцип – любовь. К клиентам, к людям, к своему делу. И у всех, кто работал над проектом, принцип такой же.

Ролик больше похож на киноэпопею, где сталкиваются два вселенских начала - великие скептики и великие мечтатели. Кто победит?

Илья Найшуллер, режиссёр:

- Эта работа во многом не похожа на всё, что я делал раньше.
Во-первых, это реклама, которая апеллирует к эмоциям и берет красотой. Это вызов для зрителя.
Во-вторых, все этюды, которые вы видите в ролике, основаны на реальных «событиях» из жизни банка, поэтому здесь есть душа.
В-третьих, мне нравится сложившаяся коллаборация между участниками проекта и ощущение, что ты делаешь что-то стоящее в компании с правильными людьми.

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Копирайтеры: Антон Рожин, Дарья Овечкина
Арт-директор: Агнешка Бжезина
Аккаунт-менеджер: Ирина Шубина
Креативный директор: Андрей Губайдуллин
Директор по стратегии: Дмитрий Доник

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1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [search_q] => Array ( [ID] => 26 [TIMESTAMP_X] => 2016-04-25 13:43:42 [IBLOCK_ID] => 1 [NAME] => Поисковые запросы [ACTIVE] => Y [SORT] => 500 [CODE] => search_q [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 11764 [1] => 11765 [2] => 11766 [3] => 11767 ) [VALUE] => Array ( [0] => Банк Точка [1] => Банк [2] => Любовь нельзя скопировать [3] => ролик Банка ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => Банк Точка [1] => Банк [2] => Любовь нельзя скопировать [3] => ролик Банка ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => ) [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] => main_video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => main_video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => main_video_likes [~DEFAULT_VALUE] => ) [video_likes] => Array ( [ID] => 30 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11768 [VALUE] => 532 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 532 [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11769 [VALUE] => 26115 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 26115 [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11770 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/yLZACd2Gcjk" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11771 [VALUE] => 996 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 996 [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 11772 [VALUE] => Array ( [TEXT] => <p> Директор по маркетингу, сооснователь Банка Точка: Яна Ганник<br> Руководитель интернет-продвижения:Татьяна Корнаущенко<br> Дизайнер: Константин Байдак<br> PR-менеджер: Александра Прыткова<br> Руководитель проектов: Софья Масленникова<br> Руководитель проектов: Яна Истомина<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Директор по маркетингу, сооснователь Банка Точка: Яна Ганник
Руководитель интернет-продвижения:Татьяна Корнаущенко
Дизайнер: Константин Байдак
PR-менеджер: Александра Прыткова
Руководитель проектов: Софья Масленникова
Руководитель проектов: Яна Истомина

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 11773 [VALUE] => Array ( [TEXT] => <h3>Daddy’s Film Production</h3> <p> Режиссер: Илья Найшуллер<br> Оператор: Владислав Опельянц<br> Второй режиссер: Юлия Жердина<br> Продюсеры: Егор Соломатин, Татьяна Соломатина<br> Директор съемочной группы: Дмитрий Димчевский<br> Замдиректора съемочной группы: Михаил Гоглов<br> Художник-постановщик: Дмитрий Онищенко<br> Декоратор: Вячеслав Чуликов<br> Ассистенты по реквизиту: Александр Кучерявый, Ксения Левина<br> Художники по костюмам: Юлия Субботина<br> Грим: Игорь Бойко<br> Кастинг: Маргарита Саяпина, Casting Moscow<br> Монтаж: Владислав Каптур<br> </p> <h3>А также</h3> <p> Пост-продакшн студия: CGF<br> VFX supervisor: Александр Горохов<br> Art-director: Изабелла Чичонска<br> VFX & DI producer: Екатерина Аверина<br> Head of Production: Алена Кучерова<br> Цветокоррекция: Максим Миронов (Colorларёк), Александр Золоторев<br> Саунд продюсер: Илья Клюк (Blue Sun)<br> Песня «Angel» группы Massive Attack<br> </p> <p> Картины для оформления фона создали художники-предприниматели <noindex><a href="http://www.facebook.com/melentevart" >Антон Мелентьев</a></noindex> и <noindex><a href="http://Www.xkk.su" >Константин Коробов.</a></noindex> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Daddy’s Film Production

Режиссер: Илья Найшуллер
Оператор: Владислав Опельянц
Второй режиссер: Юлия Жердина
Продюсеры: Егор Соломатин, Татьяна Соломатина
Директор съемочной группы: Дмитрий Димчевский
Замдиректора съемочной группы: Михаил Гоглов
Художник-постановщик: Дмитрий Онищенко
Декоратор: Вячеслав Чуликов
Ассистенты по реквизиту: Александр Кучерявый, Ксения Левина
Художники по костюмам: Юлия Субботина
Грим: Игорь Бойко
Кастинг: Маргарита Саяпина, Casting Moscow
Монтаж: Владислав Каптур

А также

Пост-продакшн студия: CGF
VFX supervisor: Александр Горохов
Art-director: Изабелла Чичонска
VFX & DI producer: Екатерина Аверина
Head of Production: Алена Кучерова
Цветокоррекция: Максим Миронов (Colorларёк), Александр Золоторев
Саунд продюсер: Илья Клюк (Blue Sun)
Песня «Angel» группы Massive Attack

Картины для оформления фона создали художники-предприниматели Антон Мелентьев и Константин Коробов.

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы агентство Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_cite] => Array ( [ID] => 65 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Цитаты Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_cite [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_DETAIL_TEXT_AFTER] => Array ( [ID] => 66 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => После слайдера Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_clients_work] => Array ( [ID] => 67 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы клиент Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_creative] => Array ( [ID] => 68 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Креатив Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_branding] => Array ( [ID] => 69 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Брэндинг Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_digital] => Array ( [ID] => 70 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Диджитал Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_media] => Array ( [ID] => 71 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Медиа Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_effects] => Array ( [ID] => 72 [TIMESTAMP_X] => 2017-11-20 15:18:35 [IBLOCK_ID] => 1 [NAME] => Эффективность Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_credits_other] => Array ( [ID] => 73 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_SHOW] => Array ( [ID] => 74 [TIMESTAMP_X] => 2017-12-15 09:33:23 [IBLOCK_ID] => 1 [NAME] => Отображать на английской версии [ACTIVE] => Y [SORT] => 500 [CODE] => EN_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11774 [VALUE] => Да [DESCRIPTION] => [VALUE_ENUM] => Да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 9 [~VALUE] => Да [~DESCRIPTION] => [~NAME] => Отображать на английской версии [~DEFAULT_VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 11759 [1] => 11760 ) [VALUE] => Array ( [0] => 89 [1] => 7 ) [DESCRIPTION] => Array ( [0] => [1] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 89 [1] => 7 ) [~DESCRIPTION] => Array ( [0] => [1] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Креатив [LINK_ELEMENT_VALUE] => Array ( [89] => Array ( [ID] => 89 [~ID] => 89 [IBLOCK_ID] => 4 [~IBLOCK_ID] => 4 [NAME] => Креатив [~NAME] => Креатив [DETAIL_PAGE_URL] => /agency/#service-89 [~DETAIL_PAGE_URL] => /agency/#service-89 [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SORT] => 500 [~SORT] => 500 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [CODE] => creative [~CODE] => creative [EXTERNAL_ID] => 89 [~EXTERNAL_ID] => 89 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => service [~IBLOCK_CODE] => service [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s2 [~LID] => s2 ) ) ) ) [service] => Array ( [89] => Креатив ) )
Array
(
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    [NAME] => Ural Music Night
    [~NAME] => Ural Music Night
    [ACTIVE_FROM] => 20.03.2019
    [~ACTIVE_FROM] => 20.03.2019
    [TIMESTAMP_X] => 21.03.2019 08:34:46
    [~TIMESTAMP_X] => 21.03.2019 08:34:46
    [DETAIL_PAGE_URL] => /portfolio/layered/
    [~DETAIL_PAGE_URL] => /portfolio/layered/
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    [~LIST_PAGE_URL] => /portfolio/
    [DETAIL_TEXT] => 

Как вместить 2 000 музыкантов, 100 площадок, 50 жанров на одну афишу?

«Восход» создал для фестиваля Ural Music Night айдентику-трансформер, которая меняет свой характер в зависимости от стиля музыки и пристрастий публики.

Пять лет назад громко заявить о новом мероприятии удалось с помощью «поющих афиш». За несколько лет фестиваль превратился в одно из самых масштабных музыкальных событий страны. Ночь напролёт тысячи артистов сменяют друг друга на сотнях городских площадок.

Задача

Фестивалю потребовалась новая айдентика, которая подойдет всем участникам - от Оперного театра до кантри-бара, от модного диджея до оркестра народных инструментов.

Инсайт

Дизайн-директор РА «Восход» Владислав Деревянных:

- Новый логотип фестиваля меняет свой характер в зависимости от музыкальных жанров, а афиши легко адаптируются под разное количество коллективов и хэдлайнеров на каждой площадке.

В основу графического образа легли силуэты Уральских гор и эффект рваной уличной афиши. В итоге родились десятки вариаций дизайн-шаблонов айдентики, сотни живых постеров и узнаваемый стиль фестиваля Ural Music Night.

Решение

Каждая афиша фестиваля будто собрана из частей разных постеров.

Динамичный образ оборванных в спешке плакатов понятен каждому, кто следит за музыкальными событиями – одна афиша наслаивается на другую, события, жанры, артисты торопятся сменить друг друга.

Блоки афиши-трансформера статичны и несут важную информацию: верхняя часть – о фестивале, средняя – о конкретной площадке, нижняя - о музыкантах и хедлайнерах.

[~DETAIL_TEXT] =>

Как вместить 2 000 музыкантов, 100 площадок, 50 жанров на одну афишу?

«Восход» создал для фестиваля Ural Music Night айдентику-трансформер, которая меняет свой характер в зависимости от стиля музыки и пристрастий публики.

Пять лет назад громко заявить о новом мероприятии удалось с помощью «поющих афиш». За несколько лет фестиваль превратился в одно из самых масштабных музыкальных событий страны. Ночь напролёт тысячи артистов сменяют друг друга на сотнях городских площадок.

Задача

Фестивалю потребовалась новая айдентика, которая подойдет всем участникам - от Оперного театра до кантри-бара, от модного диджея до оркестра народных инструментов.

Инсайт

Дизайн-директор РА «Восход» Владислав Деревянных:

- Новый логотип фестиваля меняет свой характер в зависимости от музыкальных жанров, а афиши легко адаптируются под разное количество коллективов и хэдлайнеров на каждой площадке.

В основу графического образа легли силуэты Уральских гор и эффект рваной уличной афиши. В итоге родились десятки вариаций дизайн-шаблонов айдентики, сотни живых постеров и узнаваемый стиль фестиваля Ural Music Night.

Решение

Каждая афиша фестиваля будто собрана из частей разных постеров.

Динамичный образ оборванных в спешке плакатов понятен каждому, кто следит за музыкальными событиями – одна афиша наслаивается на другую, события, жанры, артисты торопятся сменить друг друга.

Блоки афиши-трансформера статичны и несут важную информацию: верхняя часть – о фестивале, средняя – о конкретной площадке, нижняя - о музыкантах и хедлайнерах.

[DETAIL_TEXT_TYPE] => html [~DETAIL_TEXT_TYPE] => html [PREVIEW_TEXT] => Айдентика [~PREVIEW_TEXT] => Айдентика [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [PREVIEW_PICTURE] => Array ( [ID] => 955 [TIMESTAMP_X] => 21.03.2019 08:34:46 [MODULE_ID] => iblock [HEIGHT] => 1080 [WIDTH] => 1920 [FILE_SIZE] => 237687 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/1fd [FILE_NAME] => 1fdb711ec54bd11ad6bd21908a2c89df.jpg [ORIGINAL_NAME] => flyers_2018.jpg [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => 465cb5d586ebed2b64adb045e757fd77 [~src] => [SRC] => /upload/iblock/1fd/1fdb711ec54bd11ad6bd21908a2c89df.jpg [UNSAFE_SRC] => /upload/iblock/1fd/1fdb711ec54bd11ad6bd21908a2c89df.jpg [SAFE_SRC] => /upload/iblock/1fd/1fdb711ec54bd11ad6bd21908a2c89df.jpg [ALT] => Ural Music Night [TITLE] => Ural Music Night ) [~PREVIEW_PICTURE] => 955 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [SORT] => 500 [~SORT] => 500 [CODE] => layered [~CODE] => layered [EXTERNAL_ID] => 614 [~EXTERNAL_ID] => 614 [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => cases [~IBLOCK_CODE] => cases [IBLOCK_EXTERNAL_ID] => portfolio [~IBLOCK_EXTERNAL_ID] => portfolio [LID] => s2 [~LID] => s2 [EDIT_LINK] => [DELETE_LINK] => [DISPLAY_ACTIVE_FROM] => 20.03.2019 [IPROPERTY_VALUES] => Array ( [ELEMENT_META_TITLE] => Ural Music Night. Кейсы. Агентство креативных решений Восход. ) [FIELDS] => Array ( ) [PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 11552 ) [VALUE] => Array ( [0] => 9 ) [DESCRIPTION] => Array ( [0] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 9 ) [~DESCRIPTION] => Array ( [0] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => ) [type_bus] => Array ( [ID] => 2 [TIMESTAMP_X] => 2016-03-24 12:19:09 [IBLOCK_ID] => 1 [NAME] => Сфера [ACTIVE] => Y [SORT] => 500 [CODE] => type_bus [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 5 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11553 [VALUE] => 12 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 12 [~DESCRIPTION] => [~NAME] => Сфера [~DEFAULT_VALUE] => ) [main_video] => Array ( [ID] => 7 [TIMESTAMP_X] => 2016-04-01 15:43:07 [IBLOCK_ID] => 1 [NAME] => Основное видео [ACTIVE] => Y [SORT] => 500 [CODE] => main_video [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11554 [VALUE] => https://youtu.be/Rme9yCa_XSA [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => https://youtu.be/Rme9yCa_XSA [~DESCRIPTION] => [~NAME] => Основное видео [~DEFAULT_VALUE] => ) [workers] => Array ( [ID] => 8 [TIMESTAMP_X] => 2017-07-14 12:41:03 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство [ACTIVE] => Y [SORT] => 500 [CODE] => workers [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 11555 [VALUE] => Array ( [TEXT] => <p> Креативный директор: Андрей Губайдуллин</br> Дизайн-директор: Владислав Деревянных</br> Арт-директор: Кирилл Ратман</br> Дизайнеры: Максим Гейченко, Алексей Климов</br> Звук: Михаил Кокорин</br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Креативный директор: Андрей Губайдуллин
Дизайн-директор: Владислав Деревянных
Арт-директор: Кирилл Ратман
Дизайнеры: Максим Гейченко, Алексей Климов
Звук: Михаил Кокорин

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [audio] => Array ( [ID] => 12 [TIMESTAMP_X] => 2016-04-04 15:00:28 [IBLOCK_ID] => 1 [NAME] => Аудио [ACTIVE] => Y [SORT] => 500 [CODE] => audio [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аудио [~DEFAULT_VALUE] => ) [cite] => Array ( [ID] => 13 [TIMESTAMP_X] => 2017-07-14 14:13:56 [IBLOCK_ID] => 1 [NAME] => Цитаты [ACTIVE] => Y [SORT] => 500 [CODE] => cite [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [search_q] => Array ( [ID] => 26 [TIMESTAMP_X] => 2016-04-25 13:43:42 [IBLOCK_ID] => 1 [NAME] => Поисковые запросы [ACTIVE] => Y [SORT] => 500 [CODE] => search_q [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 11556 [1] => 11557 [2] => 11558 [3] => 11559 [4] => 11560 ) [VALUE] => Array ( [0] => Ural Music Night [1] => Уральская ночь музыки [2] => Ночь музыки Екатеринбург [3] => Ночь музыки дизайн [4] => фирменный стиль ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => Ural Music Night [1] => Уральская ночь музыки [2] => Ночь музыки Екатеринбург [3] => Ночь музыки дизайн [4] => фирменный стиль ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => ) [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] => main_video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => main_video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => main_video_likes [~DEFAULT_VALUE] => ) [video_likes] => Array ( [ID] => 30 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11561 [VALUE] => 52 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 52 [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11562 [VALUE] => 983 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 983 [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11563 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/Rme9yCa_XSA" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11564 [VALUE] => 982 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 982 [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 11543 [1] => 11544 [2] => 11545 [3] => 11546 [4] => 11547 [5] => 11548 [6] => 11549 [7] => 11550 ) [VALUE] => Array ( [0] => 974 [1] => 975 [2] => 976 [3] => 977 [4] => 978 [5] => 979 [6] => 980 [7] => 981 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => [7] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 974 [1] => 975 [2] => 976 [3] => 977 [4] => 978 [5] => 979 [6] => 980 [7] => 981 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => [7] => ) [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 11565 [VALUE] => Array ( [TEXT] => <p> При помощи готовых шаблонов каждая площадка своими силами смогла создать оригинальные афиши, буклеты и сувениры, сохраняя единый стиль мероприятия. А фестиваль в 2018 г. побил новый рекорд - 200 000 посетителей за одну ночь! </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

При помощи готовых шаблонов каждая площадка своими силами смогла создать оригинальные афиши, буклеты и сувениры, сохраняя единый стиль мероприятия. А фестиваль в 2018 г. побил новый рекорд - 200 000 посетителей за одну ночь!

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 11566 [VALUE] => Array ( [TEXT] => <p> Директор: Евгений Горенбург</br> Исполнительный директор: Наталья Шмелькова</br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Директор: Евгений Горенбург
Исполнительный директор: Наталья Шмелькова

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 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[FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11567 [VALUE] => Layered [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Layered [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 11568 [VALUE] => Array ( [TEXT] => Ural Music Night [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => Ural Music Night [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 11569 [VALUE] => Array ( [TEXT] => <p> Ural Music Night is Russia’s big event that takes place in Ural. </p> <p> <span class="lid"> 1 night, 2 000 musicians, 100 stages, 50 music genres.</br> And only one identity, suitable for any venue from the Opera theatre to a fancy bar. </span> </p> <h2>Insight</h2> <p> The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. </p> <h2>Decision</h2> <p> Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains. </p> <p> Layers of the posters are informative as well: the main upper layer is about the festival, the middle one is about the particular stages, the lower layer tells about the musicians and schedules. </p> <h2>Results</h2> <p> Every venue could create unique ad posters, leaflets and souvenirs on their own using ready-made patterns, thus corresponding to the original style of the festival. </p> <p> In 2018 the festival grew by a record number of visitors - plus 200 000 guests! </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Ural Music Night is Russia’s big event that takes place in Ural.

1 night, 2 000 musicians, 100 stages, 50 music genres.
And only one identity, suitable for any venue from the Opera theatre to a fancy bar.

Insight

The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another.

Decision

Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains.

Layers of the posters are informative as well: the main upper layer is about the festival, the middle one is about the particular stages, the lower layer tells about the musicians and schedules.

Results

Every venue could create unique ad posters, leaflets and souvenirs on their own using ready-made patterns, thus corresponding to the original style of the festival.

In 2018 the festival grew by a record number of visitors - plus 200 000 guests!

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Design Director: Vladislav Derevyannikh
Art Director: Kirill Ratman
Designers: Aleksey Klimov, Maxim Geychenko
Sound design: Misha Kokorin
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=> [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_media] => Array ( [ID] => 71 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Медиа Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_effects] => Array ( [ID] => 72 [TIMESTAMP_X] => 2017-11-20 15:18:35 [IBLOCK_ID] => 1 [NAME] => Эффективность Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) 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=> [LID] => s2 [~LID] => s2 ) ) ) ) [service] => Array ( [9] => Дизайн ) )
Array
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В 2014 году единственный независимый телеканал «Дождь» по приказу «сверху» был отключен от основных спутниковых и кабельных провайдеров. «Дождь» продолжает вещать через интернет. Но доступ к большинству материалов теперь есть только по платной подписке - каналу приходится выживать.

В конце 2018 года «Дождь» обратился в РА «Восход» с задачей увеличить число подписчиков.

Идея

Андрей Губайдуллин, креативный директор РА «Восход»:

- Мы решили напомнить Президенту его обещание избавить канал от избыточного внимания контролирующих органов. Он публично заявлял об этом на своих пресс-конференциях в 2015, 2016 и в 2017 гг.. А людям предложили самостоятельно получить доступ к правде, «выполнив» обещание Президента.

Механика

Перед очередной пресс-конференцией в декабре 2018 года была запущена акция «Путин включает Дождь». Сначала было отправлено 3 000 приглашений чиновникам войти на сайт «по портрету», используя изображение, которое у каждого висит в кабинете.

Генеральный директор Дождя Наталья Синдеева:

- Акция вызвала большой интерес — мы увидели это в статистике сайта. Судя по всему, госслужащих заинтересовал и контент канала, и новая льгота, и возможность стряхнуть пыль с портрета.

После этого был открыт доступ к акции для всех желающих. Каждый мог получить полный доступ к материалам канала на 24 часа, показав портрет президента в веб-камеру.

Диджитал

Для аутентификации использовалась технология машинного зрения, которая распознавала корректное изображение. Не обошлось без лёгкого троллинга. Если веб-камере предлагали фотографию Навального, открывался доступ к его Youtube-каналу. Поклонников Митрополита Кирилла вели на канал «СПАС».

20 декабря на пресс-конференции Владимира Путина журналист канала официально «включил» «Дождь», показав в веб-камеру лик живого президента.

[~DETAIL_TEXT] =>

В 2014 году единственный независимый телеканал «Дождь» по приказу «сверху» был отключен от основных спутниковых и кабельных провайдеров. «Дождь» продолжает вещать через интернет. Но доступ к большинству материалов теперь есть только по платной подписке - каналу приходится выживать.

В конце 2018 года «Дождь» обратился в РА «Восход» с задачей увеличить число подписчиков.

Идея

Андрей Губайдуллин, креативный директор РА «Восход»:

- Мы решили напомнить Президенту его обещание избавить канал от избыточного внимания контролирующих органов. Он публично заявлял об этом на своих пресс-конференциях в 2015, 2016 и в 2017 гг.. А людям предложили самостоятельно получить доступ к правде, «выполнив» обещание Президента.

Механика

Перед очередной пресс-конференцией в декабре 2018 года была запущена акция «Путин включает Дождь». Сначала было отправлено 3 000 приглашений чиновникам войти на сайт «по портрету», используя изображение, которое у каждого висит в кабинете.

Генеральный директор Дождя Наталья Синдеева:

- Акция вызвала большой интерес — мы увидели это в статистике сайта. Судя по всему, госслужащих заинтересовал и контент канала, и новая льгота, и возможность стряхнуть пыль с портрета.

После этого был открыт доступ к акции для всех желающих. Каждый мог получить полный доступ к материалам канала на 24 часа, показав портрет президента в веб-камеру.

Диджитал

Для аутентификации использовалась технология машинного зрения, которая распознавала корректное изображение. Не обошлось без лёгкого троллинга. Если веб-камере предлагали фотографию Навального, открывался доступ к его Youtube-каналу. Поклонников Митрополита Кирилла вели на канал «СПАС».

20 декабря на пресс-конференции Владимира Путина журналист канала официально «включил» «Дождь», показав в веб-камеру лик живого президента.

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Креативный директор: Андрей Губайдуллин
Копирайтеры: Антон Мамыкин, Александр Синюк
Арт-директор: Владислав Деревянных
Диджитал креативный директор: Дмитрий Маслаков
Диджитал арт-директор: Анна Маслякова
Техлид и разработчик: Валерий Захаров
Дизайнеры: Алексей Климов, Максим Гейченко, Кирилл Ратман
Продюсер: Елизавета Ларионова

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [audio] => Array ( [ID] => 12 [TIMESTAMP_X] => 2016-04-04 15:00:28 [IBLOCK_ID] => 1 [NAME] => Аудио [ACTIVE] => Y [SORT] => 500 [CODE] => audio [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аудио [~DEFAULT_VALUE] => ) [cite] => Array ( [ID] => 13 [TIMESTAMP_X] => 2017-07-14 14:13:56 [IBLOCK_ID] => 1 [NAME] => Цитаты [ACTIVE] => Y [SORT] => 500 [CODE] => cite [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [search_q] => Array ( [ID] => 26 [TIMESTAMP_X] => 2016-04-25 13:43:42 [IBLOCK_ID] => 1 [NAME] => Поисковые запросы [ACTIVE] => Y [SORT] => 500 [CODE] => search_q [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 11300 [1] => 11301 ) [VALUE] => Array ( [0] => телеканал Дождь [1] => рекламная акция ) [DESCRIPTION] => Array ( [0] => [1] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => телеканал Дождь [1] => рекламная акция ) [~DESCRIPTION] => Array ( [0] => [1] => ) [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] => main_video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => main_video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => main_video_likes [~DEFAULT_VALUE] => ) [video_likes] => Array ( [ID] => 30 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11302 [VALUE] => 27 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 27 [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11303 [VALUE] => 1477 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 1477 [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11304 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/NhMeXUiNZFM" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11305 [VALUE] => 952 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 952 [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 11306 [VALUE] => Array ( [TEXT] => <p> Синдеева Наталья, генеральный директор <br> Перепелова Александра, главный редактор <br> Гуляева Светлана, исполнительный продюсер <br> Бушев Кирилл, digital-директор </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Синдеева Наталья, генеральный директор
Перепелова Александра, главный редактор
Гуляева Светлана, исполнительный продюсер
Бушев Кирилл, digital-директор

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 11307 [1] => 11308 [2] => 11309 ) [VALUE] => Array ( [0] => Array ( [TEXT] => <h3>16.7 % </h3> <p> составила конверсия входа на сайт «по портрету» </p> [TYPE] => HTML ) [1] => Array ( [TEXT] => <h3>на 3,9 % </h3> <p> выросло число подписчиков за 2 недели </p> [TYPE] => HTML ) [2] => Array ( [TEXT] => <h3>14 млн.</h3> <p> реакций в прессе </p> [TYPE] => HTML ) ) [DESCRIPTION] => Array ( [0] => [1] => [2] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => Array ( [TEXT] =>

16.7 % 

составила конверсия входа на сайт «по портрету»

[TYPE] => HTML ) [1] => Array ( [TEXT] =>

на 3,9 % 

выросло число подписчиков за 2 недели

[TYPE] => HTML ) [2] => Array ( [TEXT] =>

14 млн.

реакций в прессе

[TYPE] => HTML ) ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => ) [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10597 [VALUE] => 906 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 906 [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11310 [VALUE] => Putin turns on the Rain [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Putin turns on the Rain [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 11311 [VALUE] => Array ( [TEXT] => TV RAIN [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => TV RAIN [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 11312 [VALUE] => Array ( [TEXT] => <p> There is no censorship and no problems in Russia. At least, that’s what they say officially in mass media. There is no other opinion in Russia, since 2014 TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’. </p> <p> TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get an access to truth only through paid subscriptions. </p> <p> In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen. </p> <p> A week before the regular press conference we launched ‘Putin turns on the Rain’. Everyone could get access to TV Rains’s broadcast for 24 hours if they demonstrated the president’s portrait to the web camera. </p> <p> The project was trending both in press and among ordinary users, as it resulted in lots of posts, memes, reaction videos and photos. The officials actively used Rain’s new feature too, as they all have the necessary portrait. Right at the press conference, a journalist officially ‘turned Rain on’ using the real president’s face. </p> <p> As a result - 14,520,076 media impressions. Conversion rate 16.7% (every sixth person opened the access). For two weeks only the number of subscribers grew by 3.9 %. </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

There is no censorship and no problems in Russia. At least, that’s what they say officially in mass media. There is no other opinion in Russia, since 2014 TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’.

TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get an access to truth only through paid subscriptions.

In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen.

A week before the regular press conference we launched ‘Putin turns on the Rain’. Everyone could get access to TV Rains’s broadcast for 24 hours if they demonstrated the president’s portrait to the web camera.

The project was trending both in press and among ordinary users, as it resulted in lots of posts, memes, reaction videos and photos. The officials actively used Rain’s new feature too, as they all have the necessary portrait. Right at the press conference, a journalist officially ‘turned Rain on’ using the real president’s face.

As a result - 14,520,076 media impressions. Conversion rate 16.7% (every sixth person opened the access). For two weeks only the number of subscribers grew by 3.9 %.

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 11313 [VALUE] => Array ( [TEXT] => <p> Creative Director: Andrey Gubaydullin</br> Copywriters: Anton Mamykin, Alexander Sinyuk</br> Art Director: Vladislav Derevyannikh</br> Digital Creative Director: Dmitry Maslakov</br> Developer: Valery Zakharov</br> Digital Art Director: Anna Maslyakova</br> Designers: Aleksey Klimov, Maksim Geychenko, Kirill Ratman</br> Producer: Elizaveta Larionova</br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Creative Director: Andrey Gubaydullin
Copywriters: Anton Mamykin, Alexander Sinyuk
Art Director: Vladislav Derevyannikh
Digital Creative Director: Dmitry Maslakov
Developer: Valery Zakharov
Digital Art Director: Anna Maslyakova
Designers: Aleksey Klimov, Maksim Geychenko, Kirill Ratman
Producer: Elizaveta Larionova

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_cite] => Array ( [ID] => 65 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Цитаты Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_cite [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_DETAIL_TEXT_AFTER] => Array ( [ID] => 66 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => После слайдера Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_clients_work] => Array ( [ID] => 67 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы клиент Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_creative] => Array ( [ID] => 68 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Креатив Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_branding] => Array ( [ID] => 69 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Брэндинг Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_digital] => Array ( [ID] => 70 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Диджитал Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_media] => Array ( [ID] => 71 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Медиа Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_effects] => Array ( [ID] => 72 [TIMESTAMP_X] => 2017-11-20 15:18:35 [IBLOCK_ID] => 1 [NAME] => Эффективность Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_credits_other] => Array ( [ID] => 73 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_SHOW] => Array ( [ID] => 74 [TIMESTAMP_X] => 2017-12-15 09:33:23 [IBLOCK_ID] => 1 [NAME] => Отображать на английской версии [ACTIVE] => Y [SORT] => 500 [CODE] => EN_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 11314 [VALUE] => Да [DESCRIPTION] => [VALUE_ENUM] => Да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 9 [~VALUE] => Да [~DESCRIPTION] => [~NAME] => Отображать на английской версии [~DEFAULT_VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 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Array
(
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    [IBLOCK_SECTION_ID] => 
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    [NAME] => Love stories
    [~NAME] => Love stories
    [ACTIVE_FROM] => 18.12.2018
    [~ACTIVE_FROM] => 18.12.2018
    [TIMESTAMP_X] => 18.12.2018 15:24:26
    [~TIMESTAMP_X] => 18.12.2018 15:24:26
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    [~DETAIL_PAGE_URL] => /portfolio/love-stories/
    [LIST_PAGE_URL] => /portfolio/
    [~LIST_PAGE_URL] => /portfolio/
    [DETAIL_TEXT] => 

Кафе-пекарня «Буше», место романтических встреч, и группа «Сансара» с новой песней о любви «Тянет в сторону тебя». Что их объединяет? Аудитория, которая привыкла делиться самым важным в социальных сетях.

Мы решили построить кампанию на реальной истории любви. Встречайте: влюбленный кондитер «Буше» Николай! Мы помогли ему признаться в своих чувствах через инстаграмы людей, на которых подписана его любимая девушка.

За сутки Николай ворвался в сотни Stories известных
- музыкантов (Noize MC, Krec, Лёва Би-2, Катя Павлова, Олег Нестеров, группа Хлеб),
- актёров (Александр Головин, Павел Баршак, Шумакова Мария),
- комиков (Дмитрий Хасис, Александр Незлобин),
- спортсменов (Артём Тарасов),
- теле- и радиоведущих (Михаил Козырев, Алекс Дубас),
- танцоров (премьер балета Михайловского театра Марат Шемиунов, Максим Саблин, Андрей Драгунов),
- фотографов, блогеров, моделей и множества обычных друзей возлюбленной.

Stories увидели более 3 миллионов человек. Силой любви мы заставили всю страну заговорить о последнем романтике. Тысячи фолловеров ждали реакцию девушки.

Всё «сложилось»! Николай и девушка встретились друг с другом… в кондитерской «Буше»… в клипе группы «Сансара». Клип попал в тренды Youtube, на музыкальные ТВ-каналы и был просмотрен более 4 млн. раз в социальных сетях. Целый месяц все столы в кондитерской были забронированы - люди хотели лично познакомиться со знаменитым кондитером.

[~DETAIL_TEXT] =>

Кафе-пекарня «Буше», место романтических встреч, и группа «Сансара» с новой песней о любви «Тянет в сторону тебя». Что их объединяет? Аудитория, которая привыкла делиться самым важным в социальных сетях.

Мы решили построить кампанию на реальной истории любви. Встречайте: влюбленный кондитер «Буше» Николай! Мы помогли ему признаться в своих чувствах через инстаграмы людей, на которых подписана его любимая девушка.

За сутки Николай ворвался в сотни Stories известных
- музыкантов (Noize MC, Krec, Лёва Би-2, Катя Павлова, Олег Нестеров, группа Хлеб),
- актёров (Александр Головин, Павел Баршак, Шумакова Мария),
- комиков (Дмитрий Хасис, Александр Незлобин),
- спортсменов (Артём Тарасов),
- теле- и радиоведущих (Михаил Козырев, Алекс Дубас),
- танцоров (премьер балета Михайловского театра Марат Шемиунов, Максим Саблин, Андрей Драгунов),
- фотографов, блогеров, моделей и множества обычных друзей возлюбленной.

Stories увидели более 3 миллионов человек. Силой любви мы заставили всю страну заговорить о последнем романтике. Тысячи фолловеров ждали реакцию девушки.

Всё «сложилось»! Николай и девушка встретились друг с другом… в кондитерской «Буше»… в клипе группы «Сансара». Клип попал в тренды Youtube, на музыкальные ТВ-каналы и был просмотрен более 4 млн. раз в социальных сетях. Целый месяц все столы в кондитерской были забронированы - люди хотели лично познакомиться со знаменитым кондитером.

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Креативный директор: Андрей Губайдуллин
Копирайтеры: Дарья Овечкина, Антон Рожин, Георгий Корнилов, Артем Епанчинцев, Александр Гагарин
Постпродакшн: Илья Линецкий
Звук: Михаил Кокорин

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1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [search_q] => Array ( [ID] => 26 [TIMESTAMP_X] => 2016-04-25 13:43:42 [IBLOCK_ID] => 1 [NAME] => Поисковые запросы [ACTIVE] => Y [SORT] => 500 [CODE] => search_q [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 10556 [1] => 10557 [2] => 10558 ) [VALUE] => Array ( [0] => Буше [1] => Сансара [2] => креатив ) [DESCRIPTION] => Array ( [0] => [1] => [2] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => Буше [1] => Сансара [2] => креатив ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => ) [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] => main_video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => main_video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => main_video_likes [~DEFAULT_VALUE] => ) [video_likes] => Array ( [ID] => 30 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10559 [VALUE] => 10 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 10 [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10560 [VALUE] => 983 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 983 [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10561 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/qxMvuo_viP4" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10562 [VALUE] => 884 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 884 [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10563 [VALUE] => Array ( [TEXT] => <h3>Продакшн: Stereotactics</h3> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Продакшн: Stereotactics

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10564 [VALUE] => Love Stories [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Love Stories [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10565 [VALUE] => Array ( [TEXT] => Bushe Bakery Cafe [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => Bushe Bakery Cafe [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10566 [VALUE] => Array ( [TEXT] => <p> Two Brands: Bushe Bakery Cafe, the perfect place for a date, has opened a new location, and the Sansara Band, with a new love song - both wanted to reach the same audience: those who like to share their most important experiences on social media. </p> <p> The campaign was born from a real love story. Meet Nikolay, Bushe's young baker, who fell in love. We helped him relate his feelings via Instagram Stories for the people followed by the girl he loves. In one day, he broke through into over 100 Instagram Stories belonging to famous musicians, actors, comedians, TV and radio stars, dancers, photographers, models, and many of her friends. </p> <p> Over 3 million people watched the stories. With no budget, and just the power of love to go on, we had the whole country talking about the "Last Romantic." Everyone was waiting for the girl's reaction. And, in a few days, they met in the new Bushe Bakery Cafe...in Sansara's music video. </p> <p> The video was featured on YouTube Trends, was broadcast on TV, and received over 4 million views on social media. The bakery was booked solid for a whole month, as everyone wanted to see the famous baker, who is still working at that location. </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Two Brands: Bushe Bakery Cafe, the perfect place for a date, has opened a new location, and the Sansara Band, with a new love song - both wanted to reach the same audience: those who like to share their most important experiences on social media.

The campaign was born from a real love story. Meet Nikolay, Bushe's young baker, who fell in love. We helped him relate his feelings via Instagram Stories for the people followed by the girl he loves. In one day, he broke through into over 100 Instagram Stories belonging to famous musicians, actors, comedians, TV and radio stars, dancers, photographers, models, and many of her friends.

Over 3 million people watched the stories. With no budget, and just the power of love to go on, we had the whole country talking about the "Last Romantic." Everyone was waiting for the girl's reaction. And, in a few days, they met in the new Bushe Bakery Cafe...in Sansara's music video.

The video was featured on YouTube Trends, was broadcast on TV, and received over 4 million views on social media. The bakery was booked solid for a whole month, as everyone wanted to see the famous baker, who is still working at that location.

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10567 [VALUE] => Array ( [TEXT] => <p> Creative Director: Andrey Gubaydullin<br> Copywriters: Daria Ovechkina, Anton Rozhin, Georgij Kornilov, Artem Epanchincev, Aleksandr Gagarin<br> Production: Stereotactics<br> Postproduction:Ilya Linetsky<br> Sound: Mihail Kokorin<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Creative Director: Andrey Gubaydullin
Copywriters: Daria Ovechkina, Anton Rozhin, Georgij Kornilov, Artem Epanchincev, Aleksandr Gagarin
Production: Stereotactics
Postproduction:Ilya Linetsky
Sound: Mihail Kokorin

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_cite] => Array ( [ID] => 65 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Цитаты Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_cite [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_DETAIL_TEXT_AFTER] => Array ( [ID] => 66 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => После слайдера Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_clients_work] => Array ( [ID] => 67 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы клиент Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_creative] => Array ( [ID] => 68 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Креатив Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_branding] => Array ( [ID] => 69 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Брэндинг Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_digital] => Array ( [ID] => 70 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Диджитал Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_media] => Array ( [ID] => 71 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Медиа Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_effects] => Array ( [ID] => 72 [TIMESTAMP_X] => 2017-11-20 15:18:35 [IBLOCK_ID] => 1 [NAME] => Эффективность Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_credits_other] => Array ( [ID] => 73 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_SHOW] => Array ( [ID] => 74 [TIMESTAMP_X] => 2017-12-15 09:33:23 [IBLOCK_ID] => 1 [NAME] => Отображать на английской версии [ACTIVE] => Y [SORT] => 500 [CODE] => EN_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10568 [VALUE] => Да [DESCRIPTION] => [VALUE_ENUM] => Да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 9 [~VALUE] => Да [~DESCRIPTION] => [~NAME] => Отображать на английской версии [~DEFAULT_VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 10550 [1] => 10551 [2] => 10552 ) [VALUE] => Array ( [0] => 7 [1] => 15 [2] => 89 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 7 [1] => 15 [2] => 89 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Array ( [0] => Медиа [1] => Креатив ) [LINK_ELEMENT_VALUE] => Array ( [15] => Array ( [ID] => 15 [~ID] => 15 [IBLOCK_ID] => 4 [~IBLOCK_ID] => 4 [NAME] => Медиа [~NAME] => Медиа 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[~IBLOCK_SECTION_ID] => [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => service [~IBLOCK_CODE] => service [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s2 [~LID] => s2 ) ) ) ) [service] => Array ( [15] => Медиа [89] => Креатив ) )
Array
(
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    [NAME] => Быть собой - не больно!
    [~NAME] => Быть собой - не больно!
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    [~ACTIVE_FROM] => 01.11.2018
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    [~TIMESTAMP_X] => 02.11.2018 14:26:50
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    [LIST_PAGE_URL] => /portfolio/
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    [DETAIL_TEXT] => 

Брить или не брить – не вопрос. Тело – естественное продолжение внутреннего Я. Мы сами решаем, оставить волосы под мышками, депилировать или оформить в виде лазурных молний. К счастью, есть средства, позволяющие сделать это без боли.

Философия бодипозитива и свобода самовыражения легли в основу рекламной кампании обезболивающего крема для косметических процедур «ЭМЛА». 29 октября 2018 на онлайн-площадке для женщин вышел спецпроект «3 причёски под мышками, которые легко повторить дома». Каждый день в stories нишевых блогеров выходит новая публикация. Возможно, к лету мир преобразится!

Background

Бренд пришел в агентство с задачей увеличить домашнее потребление продукта. Но что может мотивировать женщин заменить быструю процедуру бритья на заботу о себе с использованием обезболивающего крема? Только мощная вдохновляющая идея. Сегодня это – отказ от навязанных кем-то шаблонов и поиск собственных способов самовыражения. Всё, что кажется вам красивым – красиво! Так начните творить!

Insight

Мы расширили понятие «обезболивание» и позиционировали крем как продукт, который позволяет быть собой без боли. Когда общество принимает тебя такой, какая ты есть, а не осуждает. Когда есть все инструменты, чтобы воплотить фантазию без лишних жертв и последствий для организма. Когда находится смелость быть не как все. Ограничений по цветам, формам, болевому порогу больше не существует. Слоган кампании - «Забудь о боли во время эпиляции и твори, что хочешь, с кремом ЭМЛА!».

P.S. Некоторые блогеры-феминистки отказались сотрудничать, посчитав любое оформление подмышек отказом от естественности. Однако запрет на запрет – тоже шаблон. Мы – за полную свободу самовыражения!

[~DETAIL_TEXT] =>

Брить или не брить – не вопрос. Тело – естественное продолжение внутреннего Я. Мы сами решаем, оставить волосы под мышками, депилировать или оформить в виде лазурных молний. К счастью, есть средства, позволяющие сделать это без боли.

Философия бодипозитива и свобода самовыражения легли в основу рекламной кампании обезболивающего крема для косметических процедур «ЭМЛА». 29 октября 2018 на онлайн-площадке для женщин вышел спецпроект «3 причёски под мышками, которые легко повторить дома». Каждый день в stories нишевых блогеров выходит новая публикация. Возможно, к лету мир преобразится!

Background

Бренд пришел в агентство с задачей увеличить домашнее потребление продукта. Но что может мотивировать женщин заменить быструю процедуру бритья на заботу о себе с использованием обезболивающего крема? Только мощная вдохновляющая идея. Сегодня это – отказ от навязанных кем-то шаблонов и поиск собственных способов самовыражения. Всё, что кажется вам красивым – красиво! Так начните творить!

Insight

Мы расширили понятие «обезболивание» и позиционировали крем как продукт, который позволяет быть собой без боли. Когда общество принимает тебя такой, какая ты есть, а не осуждает. Когда есть все инструменты, чтобы воплотить фантазию без лишних жертв и последствий для организма. Когда находится смелость быть не как все. Ограничений по цветам, формам, болевому порогу больше не существует. Слоган кампании - «Забудь о боли во время эпиляции и твори, что хочешь, с кремом ЭМЛА!».

P.S. Некоторые блогеры-феминистки отказались сотрудничать, посчитав любое оформление подмышек отказом от естественности. Однако запрет на запрет – тоже шаблон. Мы – за полную свободу самовыражения!

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Креативный директор: Андрей Губайдуллин.
Идея, креативный супервайзинг: Дарья Овечкина, Антон Рожин.
Руководитель спецпроекта: Никита Березкин .
Работа с блогерами: Егор Мальцев.

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[HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 10241 [1] => 10242 [2] => 10243 ) [VALUE] => Array ( [0] => ЭМЛА [1] => спецпроекты [2] => перепозиционирование ) [DESCRIPTION] => Array ( [0] => [1] => [2] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => ЭМЛА [1] => спецпроекты [2] => перепозиционирование ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => ) [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => 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[USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails 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[IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10244 [VALUE] => Array ( [TEXT] => <p> Анна Зверева - Brand Manager.<br> Наталья Ломакина - Digital Manager EU, Russia & CIS. <br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Анна Зверева - Brand Manager.
Наталья Ломакина - Digital Manager EU, Russia & CIS.

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10245 [VALUE] => Array ( [TEXT] => <h3> Production</h3> <p>Онлайн-издание Wonderzine</p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Production

Онлайн-издание Wonderzine

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10246 [VALUE] => Create whatever you want! [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Create whatever you want! [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10247 [VALUE] => Array ( [TEXT] => EMLA [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => EMLA [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10248 [VALUE] => Array ( [TEXT] => <p> To shave or not to shave is not the question anymore. Our body is the natural reflection of our inner world. It’s only up to us whether to shave our armpits, depilate them or design the hair in the form of a sky-blue lightning bolt. Fortunately, there are ways to do it without any pain.<br> </p> <p> Body-positive movement and freedom of self-expression are the keystones of the advertising campaign for EMLA, a brand of numbing creams used for cosmetic procedures. On 29 October 2018 online women-oriented magazine issued a special project named <a href="https://www.wonderzine.com/wonderzine/beauty/specials-beauty/237601-emla" >«3 armpit hairstyles you can easily do at home»</a>. Every day niche bloggers share a new design in their Story section on Instagram.  The world may change a lot by summertime!<br> </p> <p> <h2>Background </h2> </p> <p> The brand came to the agency with the aim to increase their household penetration. The only thing that can motivate women to replace quick razor-shaving with a satisfying ritual of self-care using a numbing cream could be a powerful and inspiring idea. Today this idea implies letting go of the need to care what other people tell you to do and ongoing search for your unique ways of self-expression. Whatever you think is beautiful IS really beautiful. So start creating!</p><br> <p> <h2>Insight</h2> <p> We’ve expanded the concept of pain relief and marketed the cream as a product that allows you to be yourself pain-freely. When the society accepts you for who you are with no judgment. When there are all tools to make your fantasy come true with no consequences for your body. When you find the courage to be different. You have no limits on colours and shapes and pain threshold.  The slogan of the campaign goes as following – Forget about pain during epilation and create whatever you want with EMLA! </p> <br> <p> P.S. Some feminist bloggers refused to cooperate with us, as they considered that armpit hair design goes against the concept of naturalness. However, we believe that this double ban is a negative pattern itself. We support liberty of self-expression!<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

To shave or not to shave is not the question anymore. Our body is the natural reflection of our inner world. It’s only up to us whether to shave our armpits, depilate them or design the hair in the form of a sky-blue lightning bolt. Fortunately, there are ways to do it without any pain.

Body-positive movement and freedom of self-expression are the keystones of the advertising campaign for EMLA, a brand of numbing creams used for cosmetic procedures. On 29 October 2018 online women-oriented magazine issued a special project named «3 armpit hairstyles you can easily do at home». Every day niche bloggers share a new design in their Story section on Instagram.  The world may change a lot by summertime!

Background

The brand came to the agency with the aim to increase their household penetration. The only thing that can motivate women to replace quick razor-shaving with a satisfying ritual of self-care using a numbing cream could be a powerful and inspiring idea. Today this idea implies letting go of the need to care what other people tell you to do and ongoing search for your unique ways of self-expression. Whatever you think is beautiful IS really beautiful. So start creating!


Insight

We’ve expanded the concept of pain relief and marketed the cream as a product that allows you to be yourself pain-freely. When the society accepts you for who you are with no judgment. When there are all tools to make your fantasy come true with no consequences for your body. When you find the courage to be different. You have no limits on colours and shapes and pain threshold.  The slogan of the campaign goes as following – Forget about pain during epilation and create whatever you want with EMLA!


P.S. Some feminist bloggers refused to cooperate with us, as they considered that armpit hair design goes against the concept of naturalness. However, we believe that this double ban is a negative pattern itself. We support liberty of self-expression!

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10249 [VALUE] => Array ( [TEXT] => <p> Creative director - Andrey Gubaydullin.<br> Idea, creative supervising - Darya Ovechkina, Anton Rozhin.<br> Head of the project - Nikina Beryozkin.<br> Cooperation with bloggers - Egor Maltsev.<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Creative director - Andrey Gubaydullin.
Idea, creative supervising - Darya Ovechkina, Anton Rozhin.
Head of the project - Nikina Beryozkin.
Cooperation with bloggers - Egor Maltsev.

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Anna Zavyalova - Brand Manager.
Natalia Lomakina - Digital Manager EU, Russia & CIS.

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Production

wonderzine.com

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Array
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    [DETAIL_TEXT] => 

Для многих колбаса – это скучно и традиционно. Мясные деликатесы «Черкашин и партнеръ» из года в год делаются по одному рецепту, имеют стабильный состав, вкус и качество.

Какие эмоции, ощущения, воспоминания возникают в сознании человека, когда он слышит вопрос: «Копчёная или докторская от Черкашина?»


Антон Рожин, креатор:

- Идея нового ролика - показать, что происходит в голове, когда ты совершаешь выбор между вкусным и вкусным. Опираясь на нейровизуальные исследования, мы выяснили, что копчёная колбаса – это всегда яркие эмоции, что-то пикантное, смелое, а варёная – нечто домашнее, спокойное, мягкое. А дальше – отправились в визуальное путешествие вместе с нашим героем.

Герой ролика проживает две мощные истории в графическом пространстве мемов и дополненной реальности, погружаясь в ряд откровенных ассоциаций, без ложного стеснения и прикрас. Безумие визуального ряда гармонизирует музыка. Саундтрек написал один из авторов идеи - Георгий Корнилов.

Доволен ли роликом заказчик? «Именно такой сейчас должна быть реклама!» -  утверждает владелец одного из самых консервативных брендов в области мясной гастрономии.

Ролик снимался в Москве. По пути 26 кг. мясных деликатесов «Черкашин и партнер» зависли где-то между небом и землей на пути из Екатеринбурга в Москву. Возможно, для того, чтобы попасть в такие stories?

cherkashin x aeroflot-min.jpg [~DETAIL_TEXT] =>

Для многих колбаса – это скучно и традиционно. Мясные деликатесы «Черкашин и партнеръ» из года в год делаются по одному рецепту, имеют стабильный состав, вкус и качество.

Какие эмоции, ощущения, воспоминания возникают в сознании человека, когда он слышит вопрос: «Копчёная или докторская от Черкашина?»


Антон Рожин, креатор:

- Идея нового ролика - показать, что происходит в голове, когда ты совершаешь выбор между вкусным и вкусным. Опираясь на нейровизуальные исследования, мы выяснили, что копчёная колбаса – это всегда яркие эмоции, что-то пикантное, смелое, а варёная – нечто домашнее, спокойное, мягкое. А дальше – отправились в визуальное путешествие вместе с нашим героем.

Герой ролика проживает две мощные истории в графическом пространстве мемов и дополненной реальности, погружаясь в ряд откровенных ассоциаций, без ложного стеснения и прикрас. Безумие визуального ряда гармонизирует музыка. Саундтрек написал один из авторов идеи - Георгий Корнилов.

Доволен ли роликом заказчик? «Именно такой сейчас должна быть реклама!» -  утверждает владелец одного из самых консервативных брендов в области мясной гастрономии.

Ролик снимался в Москве. По пути 26 кг. мясных деликатесов «Черкашин и партнер» зависли где-то между небом и землей на пути из Екатеринбурга в Москву. Возможно, для того, чтобы попасть в такие stories?

cherkashin x aeroflot-min.jpg [DETAIL_TEXT_TYPE] => html [~DETAIL_TEXT_TYPE] => html [PREVIEW_TEXT] => Черкашин и партнеръ [~PREVIEW_TEXT] => Черкашин и партнеръ [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [PREVIEW_PICTURE] => Array ( [ID] => 824 [TIMESTAMP_X] => 18.09.2018 16:41:46 [MODULE_ID] => iblock [HEIGHT] => 1080 [WIDTH] => 1920 [FILE_SIZE] => 990389 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/9d5 [FILE_NAME] => 9d5436d2797559506f45516fffcbf3a5.jpg [ORIGINAL_NAME] => cherkashinSpaces.jpg [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => 73ffb454d48b7cebebdccd096214131b [~src] => [SRC] => /upload/iblock/9d5/9d5436d2797559506f45516fffcbf3a5.jpg [UNSAFE_SRC] => /upload/iblock/9d5/9d5436d2797559506f45516fffcbf3a5.jpg [SAFE_SRC] => /upload/iblock/9d5/9d5436d2797559506f45516fffcbf3a5.jpg [ALT] => Выбор [TITLE] => Выбор ) [~PREVIEW_PICTURE] => 824 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [SORT] => 500 [~SORT] => 500 [CODE] => vybor [~CODE] => vybor [EXTERNAL_ID] => 533 [~EXTERNAL_ID] => 533 [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => cases [~IBLOCK_CODE] => cases [IBLOCK_EXTERNAL_ID] => portfolio [~IBLOCK_EXTERNAL_ID] => portfolio [LID] => s2 [~LID] => s2 [EDIT_LINK] => [DELETE_LINK] => [DISPLAY_ACTIVE_FROM] => 18.09.2018 [IPROPERTY_VALUES] => Array ( [ELEMENT_META_TITLE] => Выбор. Кейсы. Агентство креативных решений Восход. ) [FIELDS] => Array ( ) [PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 9813 [1] => 9814 ) [VALUE] => Array ( [0] => 89 [1] => 15 ) [DESCRIPTION] => Array ( [0] => [1] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 89 [1] => 15 ) [~DESCRIPTION] => Array ( [0] => [1] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => ) [type_bus] => Array ( [ID] => 2 [TIMESTAMP_X] => 2016-03-24 12:19:09 [IBLOCK_ID] => 1 [NAME] => Сфера [ACTIVE] => Y [SORT] => 500 [CODE] => type_bus [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 5 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9815 [VALUE] => 103 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 103 [~DESCRIPTION] => [~NAME] => Сфера [~DEFAULT_VALUE] => ) [main_video] => Array ( [ID] => 7 [TIMESTAMP_X] => 2016-04-01 15:43:07 [IBLOCK_ID] => 1 [NAME] => Основное видео [ACTIVE] => Y [SORT] => 500 [CODE] => main_video [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9816 [VALUE] => https://www.youtube.com/watch?v=1fqfQwpo6Uo [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => https://www.youtube.com/watch?v=1fqfQwpo6Uo [~DESCRIPTION] => [~NAME] => Основное видео [~DEFAULT_VALUE] => ) [workers] => Array ( [ID] => 8 [TIMESTAMP_X] => 2017-07-14 12:41:03 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство [ACTIVE] => Y [SORT] => 500 [CODE] => workers [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 9817 [VALUE] => Array ( [TEXT] => <p> Креативный директор: Андрей Губайдуллин<br> Копирайтеры: Георгий Корнилов, Антон Рожин<br> Постпродакшн: Илья Линецкий<br> Музыка: malibu dj’s party<br> Саунд-дизайн: Михаил Кокорин </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Креативный директор: Андрей Губайдуллин
Копирайтеры: Георгий Корнилов, Антон Рожин
Постпродакшн: Илья Линецкий
Музыка: malibu dj’s party
Саунд-дизайн: Михаил Кокорин

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [audio] => Array ( [ID] => 12 [TIMESTAMP_X] => 2016-04-04 15:00:28 [IBLOCK_ID] => 1 [NAME] => Аудио [ACTIVE] => Y [SORT] => 500 [CODE] => audio [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аудио [~DEFAULT_VALUE] => ) [cite] => Array ( [ID] => 13 [TIMESTAMP_X] => 2017-07-14 14:13:56 [IBLOCK_ID] => 1 [NAME] => Цитаты [ACTIVE] => Y [SORT] => 500 [CODE] => cite [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [search_q] => Array ( [ID] => 26 [TIMESTAMP_X] => 2016-04-25 13:43:42 [IBLOCK_ID] => 1 [NAME] => Поисковые запросы [ACTIVE] => Y [SORT] => 500 [CODE] => search_q [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 9818 [1] => 9819 ) [VALUE] => Array ( [0] => Черкашин [1] => реклама колбасы ) [DESCRIPTION] => Array ( [0] => [1] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => Черкашин [1] => реклама колбасы ) [~DESCRIPTION] => Array ( [0] => [1] => ) [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] => main_video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => main_video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => main_video_likes [~DEFAULT_VALUE] => ) [video_likes] => Array ( [ID] => 30 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9820 [VALUE] => 19 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 19 [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9821 [VALUE] => 282 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 282 [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9822 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/1fqfQwpo6Uo" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9823 [VALUE] => 844 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 844 [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 9824 [VALUE] => Array ( [TEXT] => <p> Начальник отдела маркетинга и рекламы: Буйская Юлия Ильдаровна Ведущий специалист отдела маркетинга и рекламы: Тэаро Евгения Вадимовна </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Начальник отдела маркетинга и рекламы: Буйская Юлия Ильдаровна Ведущий специалист отдела маркетинга и рекламы: Тэаро Евгения Вадимовна

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 9825 [VALUE] => Array ( [TEXT] => <h3>Продакшн SKBD.SH</h3> <p> Режиссер: Константин Кучин <br> Оператор: Владимир Резкий <br> Второй режиссер: Таша Деева <br> Продюсер: Екатерина Сутормина <br> Ассистент продюсера: Вероника Славинска <br> Художник-постановщик: Раиса Заслав<br> Директор группы: Влад Деребаско <br> Грим: Екатерина Ерёмина<br> Костюмы: Валерия Липкина<br> Генеральный продюсер: Михаил Романов </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Продакшн SKBD.SH

Режиссер: Константин Кучин
Оператор: Владимир Резкий
Второй режиссер: Таша Деева
Продюсер: Екатерина Сутормина
Ассистент продюсера: Вероника Славинска
Художник-постановщик: Раиса Заслав
Директор группы: Влад Деребаско
Грим: Екатерина Ерёмина
Костюмы: Валерия Липкина
Генеральный продюсер: Михаил Романов

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9503 [VALUE] => 826 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 826 [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы агентство Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_cite] => Array ( [ID] => 65 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Цитаты Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_cite [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_DETAIL_TEXT_AFTER] => Array ( [ID] => 66 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => После слайдера Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_clients_work] => Array ( [ID] => 67 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы клиент Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_creative] => Array ( [ID] => 68 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Креатив Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_branding] => Array ( [ID] => 69 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Брэндинг Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_digital] => Array ( [ID] => 70 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Диджитал Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_media] => Array ( [ID] => 71 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Медиа Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_effects] => Array ( [ID] => 72 [TIMESTAMP_X] => 2017-11-20 15:18:35 [IBLOCK_ID] => 1 [NAME] => Эффективность Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_credits_other] => Array ( [ID] => 73 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_SHOW] => Array ( [ID] => 74 [TIMESTAMP_X] => 2017-12-15 09:33:23 [IBLOCK_ID] => 1 [NAME] => Отображать на английской версии [ACTIVE] => Y [SORT] => 500 [CODE] => EN_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9826 [VALUE] => Да [DESCRIPTION] => [VALUE_ENUM] => Да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 9 [~VALUE] => Да [~DESCRIPTION] => [~NAME] => Отображать на английской версии [~DEFAULT_VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 9813 [1] => 9814 ) [VALUE] => Array ( [0] => 89 [1] => 15 ) [DESCRIPTION] => Array ( [0] => [1] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 89 [1] => 15 ) [~DESCRIPTION] => Array ( [0] => [1] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Array ( [0] => Креатив [1] => Медиа ) [LINK_ELEMENT_VALUE] => Array ( [89] => Array ( [ID] => 89 [~ID] => 89 [IBLOCK_ID] => 4 [~IBLOCK_ID] => 4 [NAME] => Креатив [~NAME] => Креатив [DETAIL_PAGE_URL] => /agency/#service-89 [~DETAIL_PAGE_URL] => /agency/#service-89 [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SORT] => 500 [~SORT] => 500 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [CODE] => creative [~CODE] => creative [EXTERNAL_ID] => 89 [~EXTERNAL_ID] => 89 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => service [~IBLOCK_CODE] => service [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s2 [~LID] => s2 ) [15] => Array ( [ID] => 15 [~ID] => 15 [IBLOCK_ID] => 4 [~IBLOCK_ID] => 4 [NAME] => Медиа [~NAME] => Медиа [DETAIL_PAGE_URL] => /agency/#service-15 [~DETAIL_PAGE_URL] => /agency/#service-15 [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SORT] => 400 [~SORT] => 400 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [CODE] => media [~CODE] => media [EXTERNAL_ID] => 15 [~EXTERNAL_ID] => 15 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => service [~IBLOCK_CODE] => service [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s2 [~LID] => s2 ) ) ) ) [service] => Array ( [89] => Креатив [15] => Медиа ) )
Array
(
    [ID] => 531
    [~ID] => 531
    [IBLOCK_ID] => 1
    [~IBLOCK_ID] => 1
    [IBLOCK_SECTION_ID] => 
    [~IBLOCK_SECTION_ID] => 
    [NAME] => Красота изнутри
    [~NAME] => Красота изнутри
    [ACTIVE_FROM] => 07.09.2018
    [~ACTIVE_FROM] => 07.09.2018
    [TIMESTAMP_X] => 05.12.2018 13:45:29
    [~TIMESTAMP_X] => 05.12.2018 13:45:29
    [DETAIL_PAGE_URL] => /portfolio/krasota-iznutri/
    [~DETAIL_PAGE_URL] => /portfolio/krasota-iznutri/
    [LIST_PAGE_URL] => /portfolio/
    [~LIST_PAGE_URL] => /portfolio/
    [DETAIL_TEXT] => 

АО «Верофарм» выводит на рынок витабиотик «ПРОбифид» - препарат нового класса. Он объединяет и взаимно усиливает сразу несколько компонентов: живые полезные бактерии, пребиотики, витамины, минералы и биофлавоноиды.  Действуя благотворно на кишечник, препарат приводит весь организм в порядок.  Результат можно не просто почувствовать, но и увидеть: кожа, ногти, волосы  - все выглядит здоровым и ухоженным.

            Красота - во внутренней гармонии, утверждает рекламная кампания препарата.  Вместо того чтобы сравнивать себя с кем-то, героини ролика делают себе комплименты. Съёмка на фронтальную камеру смартфона задаёт особенную камерную атмосферу, словно мы заглянули в личный дневник.

Забота о своем теле делает человека прекрасным. А поможет в этом «ПРОбифид» - витабиотик, который легко восстанавливает внутренний баланс организма.

Представляем режиссерскую версию видеоролика.


[~DETAIL_TEXT] =>

АО «Верофарм» выводит на рынок витабиотик «ПРОбифид» - препарат нового класса. Он объединяет и взаимно усиливает сразу несколько компонентов: живые полезные бактерии, пребиотики, витамины, минералы и биофлавоноиды.  Действуя благотворно на кишечник, препарат приводит весь организм в порядок.  Результат можно не просто почувствовать, но и увидеть: кожа, ногти, волосы  - все выглядит здоровым и ухоженным.

            Красота - во внутренней гармонии, утверждает рекламная кампания препарата.  Вместо того чтобы сравнивать себя с кем-то, героини ролика делают себе комплименты. Съёмка на фронтальную камеру смартфона задаёт особенную камерную атмосферу, словно мы заглянули в личный дневник.

Забота о своем теле делает человека прекрасным. А поможет в этом «ПРОбифид» - витабиотик, который легко восстанавливает внутренний баланс организма.

Представляем режиссерскую версию видеоролика.


[DETAIL_TEXT_TYPE] => html [~DETAIL_TEXT_TYPE] => html [PREVIEW_TEXT] => ПРОбифид [~PREVIEW_TEXT] => ПРОбифид [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [PREVIEW_PICTURE] => Array ( [ID] => 818 [TIMESTAMP_X] => 05.12.2018 13:45:29 [MODULE_ID] => iblock [HEIGHT] => 1080 [WIDTH] => 1920 [FILE_SIZE] => 65402 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/39b [FILE_NAME] => 39ba54bfeebdc489eafca5ff443a6bd5.jpg [ORIGINAL_NAME] => probifid.jpg [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => 4d0e240c0a5a2a7fd8b102e941eb64b6 [~src] => [SRC] => /upload/iblock/39b/39ba54bfeebdc489eafca5ff443a6bd5.jpg [UNSAFE_SRC] => /upload/iblock/39b/39ba54bfeebdc489eafca5ff443a6bd5.jpg [SAFE_SRC] => /upload/iblock/39b/39ba54bfeebdc489eafca5ff443a6bd5.jpg [ALT] => Красота изнутри [TITLE] => Красота изнутри ) [~PREVIEW_PICTURE] => 818 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [SORT] => 500 [~SORT] => 500 [CODE] => krasota-iznutri [~CODE] => krasota-iznutri [EXTERNAL_ID] => 531 [~EXTERNAL_ID] => 531 [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => cases [~IBLOCK_CODE] => cases [IBLOCK_EXTERNAL_ID] => portfolio [~IBLOCK_EXTERNAL_ID] => portfolio [LID] => s2 [~LID] => s2 [EDIT_LINK] => [DELETE_LINK] => [DISPLAY_ACTIVE_FROM] => 07.09.2018 [IPROPERTY_VALUES] => Array ( [ELEMENT_META_TITLE] => Красота изнутри. Кейсы. Агентство креативных решений Восход. ) [FIELDS] => Array ( ) [PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 10374 ) [VALUE] => Array ( [0] => 89 ) [DESCRIPTION] => Array ( [0] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 89 ) [~DESCRIPTION] => Array ( [0] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => ) [type_bus] => Array ( [ID] => 2 [TIMESTAMP_X] => 2016-03-24 12:19:09 [IBLOCK_ID] => 1 [NAME] => Сфера [ACTIVE] => Y [SORT] => 500 [CODE] => type_bus [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 5 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10375 [VALUE] => 104 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 104 [~DESCRIPTION] => [~NAME] => Сфера [~DEFAULT_VALUE] => ) [main_video] => Array ( [ID] => 7 [TIMESTAMP_X] => 2016-04-01 15:43:07 [IBLOCK_ID] => 1 [NAME] => Основное видео [ACTIVE] => Y [SORT] => 500 [CODE] => main_video [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10376 [VALUE] => https://www.youtube.com/watch?v=uLXKIDCeUCc [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => https://www.youtube.com/watch?v=uLXKIDCeUCc [~DESCRIPTION] => [~NAME] => Основное видео [~DEFAULT_VALUE] => ) [workers] => Array ( [ID] => 8 [TIMESTAMP_X] => 2017-07-14 12:41:03 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство [ACTIVE] => Y [SORT] => 500 [CODE] => workers [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10377 [VALUE] => Array ( [TEXT] => <p> Креативный директор: Андрей Губайдуллин<br/> Копирайтеры: Дарья Овечкина, Антон Рожин<br> Постпродакшн: Илья Линецкий<br> Звук: Михаил Кокорин<br> Музыка: malibu dj’s party<br> Стратег: Павел Путинцев<br> Аккаунт-менеджер: Юлия Семенова </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Креативный директор: Андрей Губайдуллин
Копирайтеры: Дарья Овечкина, Антон Рожин
Постпродакшн: Илья Линецкий
Звук: Михаил Кокорин
Музыка: malibu dj’s party
Стратег: Павел Путинцев
Аккаунт-менеджер: Юлия Семенова

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [audio] => Array ( [ID] => 12 [TIMESTAMP_X] => 2016-04-04 15:00:28 [IBLOCK_ID] => 1 [NAME] => Аудио [ACTIVE] => Y [SORT] => 500 [CODE] => audio [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аудио [~DEFAULT_VALUE] => ) [cite] => Array ( [ID] => 13 [TIMESTAMP_X] => 2017-07-14 14:13:56 [IBLOCK_ID] => 1 [NAME] => Цитаты [ACTIVE] => Y [SORT] => 500 [CODE] => cite [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [search_q] => Array ( [ID] => 26 [TIMESTAMP_X] => 2016-04-25 13:43:42 [IBLOCK_ID] => 1 [NAME] => Поисковые запросы [ACTIVE] => Y [SORT] => 500 [CODE] => search_q [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 10378 [1] => 10379 [2] => 10380 ) [VALUE] => Array ( [0] => пробифид [1] => красота [2] => фарма ) [DESCRIPTION] => Array ( [0] => [1] => [2] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => пробифид [1] => красота [2] => фарма ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => ) [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] => main_video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => main_video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => main_video_likes [~DEFAULT_VALUE] => ) [video_likes] => Array ( [ID] => 30 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10381 [VALUE] => 8 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 8 [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10382 [VALUE] => 408 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 408 [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10383 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/uLXKIDCeUCc" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10384 [VALUE] => 876 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 876 [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10385 [VALUE] => Array ( [TEXT] => <p> Group product manager: Армен Асоян<br/> Product manager: Татьяна Власова </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Group product manager: Армен Асоян
Product manager: Татьяна Власова

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 10386 [VALUE] => Array ( [TEXT] => <p> Daddy’s Film Production<br> Режиссер: Владимир Бек<br> Оператор: Ксения Середа<br> Второй режиссер: Евгений Четвериков<br> Продюсер: Анна Петрик<br> Генеральный продюсер: Егор Соломатин<br> Директор съемочной группы: Николай Алпацкий<br> Художник-постановщик: Нина Васенина </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Daddy’s Film Production
Режиссер: Владимир Бек
Оператор: Ксения Середа
Второй режиссер: Евгений Четвериков
Продюсер: Анна Петрик
Генеральный продюсер: Егор Соломатин
Директор съемочной группы: Николай Алпацкий
Художник-постановщик: Нина Васенина

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы агентство Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_cite] => Array ( [ID] => 65 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Цитаты Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_cite [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_DETAIL_TEXT_AFTER] => Array ( [ID] => 66 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => После слайдера Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_clients_work] => Array ( [ID] => 67 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы клиент Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_creative] => Array ( [ID] => 68 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Креатив Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_branding] => Array ( [ID] => 69 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Брэндинг Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_digital] => Array ( [ID] => 70 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Диджитал Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_media] => Array ( [ID] => 71 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Медиа Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_effects] => Array ( [ID] => 72 [TIMESTAMP_X] => 2017-11-20 15:18:35 [IBLOCK_ID] => 1 [NAME] => Эффективность Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_credits_other] => Array ( [ID] => 73 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_SHOW] => Array ( [ID] => 74 [TIMESTAMP_X] => 2017-12-15 09:33:23 [IBLOCK_ID] => 1 [NAME] => Отображать на английской версии [ACTIVE] => Y [SORT] => 500 [CODE] => EN_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 10387 [VALUE] => Да [DESCRIPTION] => [VALUE_ENUM] => Да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 9 [~VALUE] => Да [~DESCRIPTION] => [~NAME] => Отображать на английской версии [~DEFAULT_VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 10374 ) [VALUE] => Array ( [0] => 89 ) [DESCRIPTION] => Array ( [0] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 89 ) [~DESCRIPTION] => Array ( [0] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Креатив [LINK_ELEMENT_VALUE] => Array ( [89] => Array ( [ID] => 89 [~ID] => 89 [IBLOCK_ID] => 4 [~IBLOCK_ID] => 4 [NAME] => Креатив [~NAME] => Креатив [DETAIL_PAGE_URL] => /agency/#service-89 [~DETAIL_PAGE_URL] => /agency/#service-89 [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SORT] => 500 [~SORT] => 500 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [CODE] => creative [~CODE] => creative [EXTERNAL_ID] => 89 [~EXTERNAL_ID] => 89 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => service [~IBLOCK_CODE] => service [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s2 [~LID] => s2 ) ) ) ) [service] => Array ( [89] => Креатив ) )
Array
(
    [ID] => 528
    [~ID] => 528
    [IBLOCK_ID] => 1
    [~IBLOCK_ID] => 1
    [IBLOCK_SECTION_ID] => 
    [~IBLOCK_SECTION_ID] => 
    [NAME] => Путь предпринимателя
    [~NAME] => Путь предпринимателя
    [ACTIVE_FROM] => 13.08.2018 08:00:00
    [~ACTIVE_FROM] => 13.08.2018 08:00:00
    [TIMESTAMP_X] => 13.08.2018 13:11:50
    [~TIMESTAMP_X] => 13.08.2018 13:11:50
    [DETAIL_PAGE_URL] => /portfolio/put-predprinimatelya/
    [~DETAIL_PAGE_URL] => /portfolio/put-predprinimatelya/
    [LIST_PAGE_URL] => /portfolio/
    [~LIST_PAGE_URL] => /portfolio/
    [DETAIL_TEXT] => 

«Восход» снял новый рекламный ролик для банка Точка в продолжение экшен-кампании «Предпринимай на всю голову!». Главного героя вновь сопровождают погони, взрывы и безумные эмоции.

Звездные режиссеры ролика – немецкий дуэт Kronck – известны своим ярким, энергичным стилем. Вместе с интернациональной продакшен-командой они смогли создать зрелищную, немного сюрреалистичную историю о том, с чем сталкивается предприниматель на пути к своей цели.

Саундтрек «Косил ясь конюшину» в исполнении «Песняров» как нельзя лучше проиллюстрировал настроение и драйв, с которым предприниматели идут по жизни.

Режиссерский дуэт Kronck:
«Когда мы прочитали сценарий, он был похож на невероятное приключение с кучей наших любимых вещей: взрывающимися мумиями, автоавариями, гигантским тараканом и тортом! Трюки, взрывы, осколки фарфоровой посуды на мостовой, множество локаций и сжатые сроки — именно о таком невозможном приключении мы мечтали».

 

Яна Ганник, Банк Точка:
«Для главного героя ролика вся эта история — не борьба и преодоление трудностей с напряжённым лицом и сжатыми кулаками. Это драйв, азарт, страсть и череда ярких событий, которые только раззадоривают его на пути к главной цели. Мы общаемся с предпринимателями каждый день и видим, насколько они кайфуют от того, что делают. Несмотря на все сложности и проблемы, они играют в эту игру и побеждают!»


[~DETAIL_TEXT] =>

«Восход» снял новый рекламный ролик для банка Точка в продолжение экшен-кампании «Предпринимай на всю голову!». Главного героя вновь сопровождают погони, взрывы и безумные эмоции.

Звездные режиссеры ролика – немецкий дуэт Kronck – известны своим ярким, энергичным стилем. Вместе с интернациональной продакшен-командой они смогли создать зрелищную, немного сюрреалистичную историю о том, с чем сталкивается предприниматель на пути к своей цели.

Саундтрек «Косил ясь конюшину» в исполнении «Песняров» как нельзя лучше проиллюстрировал настроение и драйв, с которым предприниматели идут по жизни.

Режиссерский дуэт Kronck:
«Когда мы прочитали сценарий, он был похож на невероятное приключение с кучей наших любимых вещей: взрывающимися мумиями, автоавариями, гигантским тараканом и тортом! Трюки, взрывы, осколки фарфоровой посуды на мостовой, множество локаций и сжатые сроки — именно о таком невозможном приключении мы мечтали».

 

Яна Ганник, Банк Точка:
«Для главного героя ролика вся эта история — не борьба и преодоление трудностей с напряжённым лицом и сжатыми кулаками. Это драйв, азарт, страсть и череда ярких событий, которые только раззадоривают его на пути к главной цели. Мы общаемся с предпринимателями каждый день и видим, насколько они кайфуют от того, что делают. Несмотря на все сложности и проблемы, они играют в эту игру и побеждают!»


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Креативный директор: Андрей Губайдуллин
Копирайтеры: Дарья Овечкина, Антон Рожин
Постпродакшен: Илья Линецкий, Георгий Мальков
Монтаж: Илья Линецкий
Аккаунт-менеджер: Елена Парфун

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [audio] => Array ( [ID] => 12 [TIMESTAMP_X] => 2016-04-04 15:00:28 [IBLOCK_ID] => 1 [NAME] => Аудио [ACTIVE] => Y [SORT] => 500 [CODE] => audio [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аудио [~DEFAULT_VALUE] => ) [cite] => Array ( [ID] => 13 [TIMESTAMP_X] => 2017-07-14 14:13:56 [IBLOCK_ID] => 1 [NAME] => Цитаты [ACTIVE] => Y [SORT] => 500 [CODE] => cite [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [search_q] => Array ( [ID] => 26 [TIMESTAMP_X] => 2016-04-25 13:43:42 [IBLOCK_ID] => 1 [NAME] => Поисковые запросы [ACTIVE] => Y [SORT] => 500 [CODE] => search_q [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] => main_video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => main_video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => main_video_likes [~DEFAULT_VALUE] => ) [video_likes] => Array ( [ID] => 30 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9422 [VALUE] => 37 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 37 [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9423 [VALUE] => 798 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 798 [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9424 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/tI5_N6XRT7E" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9425 [VALUE] => 815 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 815 [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 9426 [VALUE] => Array ( [TEXT] => Яна Ганник, Константин Байдак, Елена Зубарева, Татьяна Корнаущенко, Александра Прыткова, Дмитрий Иванов [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => Яна Ганник, Константин Байдак, Елена Зубарева, Татьяна Корнаущенко, Александра Прыткова, Дмитрий Иванов [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 9427 [VALUE] => Array ( [TEXT] => <p> <b>Daddy’s Film Production<br> </b>Режиссеры: Kronck<br> Оператор: Clemens Krüger<br> Исполнительный продюсер: Егор Соломатин<br> Директор группы: Дмитрий Димчевский<br> Художник-постановщик: Markus Dicklhuber<br> Монтаж: Maximilian Neumeier<br> Service production: Martini Shot<br> Генеральный продюсер: Никита Кочкарев<br> Линейный продюсер: Дарья Галаева<br> Второй режиссер: Алина Яцык<br> Music supervision: Илья Клюк, Sun Line LLC </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Daddy’s Film Production
Режиссеры: Kronck
Оператор: Clemens Krüger
Исполнительный продюсер: Егор Соломатин
Директор группы: Дмитрий Димчевский
Художник-постановщик: Markus Dicklhuber
Монтаж: Maximilian Neumeier
Service production: Martini Shot
Генеральный продюсер: Никита Кочкарев
Линейный продюсер: Дарья Галаева
Второй режиссер: Алина Яцык
Music supervision: Илья Клюк, Sun Line LLC

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S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML 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[PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы клиент Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_creative] => Array ( [ID] => 68 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Креатив Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_branding] => Array ( [ID] => 69 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Брэндинг Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_digital] => Array ( [ID] => 70 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Диджитал Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_media] => Array ( [ID] => 71 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Медиа Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_effects] => Array ( [ID] => 72 [TIMESTAMP_X] => 2017-11-20 15:18:35 [IBLOCK_ID] => 1 [NAME] => Эффективность Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_credits_other] => Array ( [ID] => 73 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_SHOW] => Array ( [ID] => 74 [TIMESTAMP_X] => 2017-12-15 09:33:23 [IBLOCK_ID] => 1 [NAME] => Отображать на английской версии [ACTIVE] => Y [SORT] => 500 [CODE] => EN_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 9428 [VALUE] => Да [DESCRIPTION] => [VALUE_ENUM] => Да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 9 [~VALUE] => Да [~DESCRIPTION] => [~NAME] => Отображать на английской версии [~DEFAULT_VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 9418 ) [VALUE] => Array ( [0] => 89 ) [DESCRIPTION] => Array ( [0] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 89 ) [~DESCRIPTION] => Array ( [0] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Креатив [LINK_ELEMENT_VALUE] => Array ( [89] => Array ( [ID] => 89 [~ID] => 89 [IBLOCK_ID] => 4 [~IBLOCK_ID] => 4 [NAME] => Креатив [~NAME] => Креатив [DETAIL_PAGE_URL] => /agency/#service-89 [~DETAIL_PAGE_URL] => /agency/#service-89 [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SORT] => 500 [~SORT] => 500 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [CODE] => creative [~CODE] => creative [EXTERNAL_ID] => 89 [~EXTERNAL_ID] => 89 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => service [~IBLOCK_CODE] => service [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s2 [~LID] => s2 ) ) ) ) [service] => Array ( [89] => Креатив ) )
CIBlockResult Object
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    [result] => mysqli_result Object
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                    [NAME] => Любовь нельзя скопировать
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                    [DETAIL_TEXT] => 

Что правит миром - Любовь или Деньги?
Что приводит бизнес к успеху – холодный расчет или самоотдача?

Новая рекламная кампания Банка Точка – про тех, кто выбирает Любовь.
Любовь к своему делу, к предпринимателям, к тому, что тебя окружает.
Именно любовь – та движущая сила, которая позволяет менять мир к лучшему.

И если бизнес-процессы можно повторить, то искренние чувства скопировать нельзя, как и шедевры великих художников.

Яна Ганник, директор по маркетингу, сооснователь Банка Точка:

- Компании по всему миру делятся на два типа: первые делают бизнес, а вторые — пытаются что-то менять, быть больше, чем просто поставщик услуг или товаров.
Именно компании второго типа будут выигрывать конкурентную гонку благодаря неравнодушному отношению, любви к своему делу и пользователям.
Мы стараемся быть компанией второго типа и поддерживать такие предприятия. С момента создания команда Точки относится к работе, как к личному делу. К клиентам - как к людям, а не как к номерам счетов.
Именно об этом мы хотели сказать в своем новом рекламном ролике.
Копировать и улучшать можно сколько угодно, в этом сила конкуренции и великое благо для потребителей. Но если за этим нет любви и пассионарности — в долгосрочной перспективе такой бизнес не выживет.

Антон Рожин, копирайтер РА «Восход»:

- Точка – это бренд, бросающий вызов циничной стороне бизнеса.
Почему они это делают? Потому что их клиенты–предприниматели – живые люди, которым небезразлично, как к ним относится банк. Готов ли представитель банка покинуть рабочее место и приехать ради него, дать исчерпывающий ответ по телефону, не переводя звонок на «специалиста», прыгнуть в уходящий поезд, чтобы вовремя доставить документы?
За всем, что Точка делает не так, как принято, стоит один главный принцип – любовь. К клиентам, к людям, к своему делу. И у всех, кто работал над проектом, принцип такой же.

Ролик больше похож на киноэпопею, где сталкиваются два вселенских начала - великие скептики и великие мечтатели. Кто победит?

Илья Найшуллер, режиссёр:

- Эта работа во многом не похожа на всё, что я делал раньше.
Во-первых, это реклама, которая апеллирует к эмоциям и берет красотой. Это вызов для зрителя.
Во-вторых, все этюды, которые вы видите в ролике, основаны на реальных «событиях» из жизни банка, поэтому здесь есть душа.
В-третьих, мне нравится сложившаяся коллаборация между участниками проекта и ощущение, что ты делаешь что-то стоящее в компании с правильными людьми.

[DETAIL_TEXT_TYPE] => html [PREVIEW_TEXT] => Банк Точка [PREVIEW_TEXT_TYPE] => text [PREVIEW_PICTURE] => 983 [LANG_DIR] => /en/ [SORT] => 500 [CODE] => lyubov-nelzya-skopirovat [EXTERNAL_ID] => 615 [IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => cases [IBLOCK_EXTERNAL_ID] => portfolio [LID] => s2 ) [1] => Array ( [ID] => 614 [IBLOCK_ID] => 1 [IBLOCK_SECTION_ID] => [NAME] => Ural Music Night [ACTIVE_FROM] => 20.03.2019 [TIMESTAMP_X] => 21.03.2019 08:34:46 [DETAIL_PAGE_URL] => #SITE_DIR#/portfolio/#SECTION_CODE#/#ELEMENT_CODE#/ [LIST_PAGE_URL] => #SITE_DIR#/portfolio/ [DETAIL_TEXT] =>

Как вместить 2 000 музыкантов, 100 площадок, 50 жанров на одну афишу?

«Восход» создал для фестиваля Ural Music Night айдентику-трансформер, которая меняет свой характер в зависимости от стиля музыки и пристрастий публики.

Пять лет назад громко заявить о новом мероприятии удалось с помощью «поющих афиш». За несколько лет фестиваль превратился в одно из самых масштабных музыкальных событий страны. Ночь напролёт тысячи артистов сменяют друг друга на сотнях городских площадок.

Задача

Фестивалю потребовалась новая айдентика, которая подойдет всем участникам - от Оперного театра до кантри-бара, от модного диджея до оркестра народных инструментов.

Инсайт

Дизайн-директор РА «Восход» Владислав Деревянных:

- Новый логотип фестиваля меняет свой характер в зависимости от музыкальных жанров, а афиши легко адаптируются под разное количество коллективов и хэдлайнеров на каждой площадке.

В основу графического образа легли силуэты Уральских гор и эффект рваной уличной афиши. В итоге родились десятки вариаций дизайн-шаблонов айдентики, сотни живых постеров и узнаваемый стиль фестиваля Ural Music Night.

Решение

Каждая афиша фестиваля будто собрана из частей разных постеров.

Динамичный образ оборванных в спешке плакатов понятен каждому, кто следит за музыкальными событиями – одна афиша наслаивается на другую, события, жанры, артисты торопятся сменить друг друга.

Блоки афиши-трансформера статичны и несут важную информацию: верхняя часть – о фестивале, средняя – о конкретной площадке, нижняя - о музыкантах и хедлайнерах.

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В 2014 году единственный независимый телеканал «Дождь» по приказу «сверху» был отключен от основных спутниковых и кабельных провайдеров. «Дождь» продолжает вещать через интернет. Но доступ к большинству материалов теперь есть только по платной подписке - каналу приходится выживать.

В конце 2018 года «Дождь» обратился в РА «Восход» с задачей увеличить число подписчиков.

Идея

Андрей Губайдуллин, креативный директор РА «Восход»:

- Мы решили напомнить Президенту его обещание избавить канал от избыточного внимания контролирующих органов. Он публично заявлял об этом на своих пресс-конференциях в 2015, 2016 и в 2017 гг.. А людям предложили самостоятельно получить доступ к правде, «выполнив» обещание Президента.

Механика

Перед очередной пресс-конференцией в декабре 2018 года была запущена акция «Путин включает Дождь». Сначала было отправлено 3 000 приглашений чиновникам войти на сайт «по портрету», используя изображение, которое у каждого висит в кабинете.

Генеральный директор Дождя Наталья Синдеева:

- Акция вызвала большой интерес — мы увидели это в статистике сайта. Судя по всему, госслужащих заинтересовал и контент канала, и новая льгота, и возможность стряхнуть пыль с портрета.

После этого был открыт доступ к акции для всех желающих. Каждый мог получить полный доступ к материалам канала на 24 часа, показав портрет президента в веб-камеру.

Диджитал

Для аутентификации использовалась технология машинного зрения, которая распознавала корректное изображение. Не обошлось без лёгкого троллинга. Если веб-камере предлагали фотографию Навального, открывался доступ к его Youtube-каналу. Поклонников Митрополита Кирилла вели на канал «СПАС».

20 декабря на пресс-конференции Владимира Путина журналист канала официально «включил» «Дождь», показав в веб-камеру лик живого президента.

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Кафе-пекарня «Буше», место романтических встреч, и группа «Сансара» с новой песней о любви «Тянет в сторону тебя». Что их объединяет? Аудитория, которая привыкла делиться самым важным в социальных сетях.

Мы решили построить кампанию на реальной истории любви. Встречайте: влюбленный кондитер «Буше» Николай! Мы помогли ему признаться в своих чувствах через инстаграмы людей, на которых подписана его любимая девушка.

За сутки Николай ворвался в сотни Stories известных
- музыкантов (Noize MC, Krec, Лёва Би-2, Катя Павлова, Олег Нестеров, группа Хлеб),
- актёров (Александр Головин, Павел Баршак, Шумакова Мария),
- комиков (Дмитрий Хасис, Александр Незлобин),
- спортсменов (Артём Тарасов),
- теле- и радиоведущих (Михаил Козырев, Алекс Дубас),
- танцоров (премьер балета Михайловского театра Марат Шемиунов, Максим Саблин, Андрей Драгунов),
- фотографов, блогеров, моделей и множества обычных друзей возлюбленной.

Stories увидели более 3 миллионов человек. Силой любви мы заставили всю страну заговорить о последнем романтике. Тысячи фолловеров ждали реакцию девушки.

Всё «сложилось»! Николай и девушка встретились друг с другом… в кондитерской «Буше»… в клипе группы «Сансара». Клип попал в тренды Youtube, на музыкальные ТВ-каналы и был просмотрен более 4 млн. раз в социальных сетях. Целый месяц все столы в кондитерской были забронированы - люди хотели лично познакомиться со знаменитым кондитером.

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Брить или не брить – не вопрос. Тело – естественное продолжение внутреннего Я. Мы сами решаем, оставить волосы под мышками, депилировать или оформить в виде лазурных молний. К счастью, есть средства, позволяющие сделать это без боли.

Философия бодипозитива и свобода самовыражения легли в основу рекламной кампании обезболивающего крема для косметических процедур «ЭМЛА». 29 октября 2018 на онлайн-площадке для женщин вышел спецпроект «3 причёски под мышками, которые легко повторить дома». Каждый день в stories нишевых блогеров выходит новая публикация. Возможно, к лету мир преобразится!

Background

Бренд пришел в агентство с задачей увеличить домашнее потребление продукта. Но что может мотивировать женщин заменить быструю процедуру бритья на заботу о себе с использованием обезболивающего крема? Только мощная вдохновляющая идея. Сегодня это – отказ от навязанных кем-то шаблонов и поиск собственных способов самовыражения. Всё, что кажется вам красивым – красиво! Так начните творить!

Insight

Мы расширили понятие «обезболивание» и позиционировали крем как продукт, который позволяет быть собой без боли. Когда общество принимает тебя такой, какая ты есть, а не осуждает. Когда есть все инструменты, чтобы воплотить фантазию без лишних жертв и последствий для организма. Когда находится смелость быть не как все. Ограничений по цветам, формам, болевому порогу больше не существует. Слоган кампании - «Забудь о боли во время эпиляции и твори, что хочешь, с кремом ЭМЛА!».

P.S. Некоторые блогеры-феминистки отказались сотрудничать, посчитав любое оформление подмышек отказом от естественности. Однако запрет на запрет – тоже шаблон. Мы – за полную свободу самовыражения!

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Для многих колбаса – это скучно и традиционно. Мясные деликатесы «Черкашин и партнеръ» из года в год делаются по одному рецепту, имеют стабильный состав, вкус и качество.

Какие эмоции, ощущения, воспоминания возникают в сознании человека, когда он слышит вопрос: «Копчёная или докторская от Черкашина?»


Антон Рожин, креатор:

- Идея нового ролика - показать, что происходит в голове, когда ты совершаешь выбор между вкусным и вкусным. Опираясь на нейровизуальные исследования, мы выяснили, что копчёная колбаса – это всегда яркие эмоции, что-то пикантное, смелое, а варёная – нечто домашнее, спокойное, мягкое. А дальше – отправились в визуальное путешествие вместе с нашим героем.

Герой ролика проживает две мощные истории в графическом пространстве мемов и дополненной реальности, погружаясь в ряд откровенных ассоциаций, без ложного стеснения и прикрас. Безумие визуального ряда гармонизирует музыка. Саундтрек написал один из авторов идеи - Георгий Корнилов.

Доволен ли роликом заказчик? «Именно такой сейчас должна быть реклама!» -  утверждает владелец одного из самых консервативных брендов в области мясной гастрономии.

Ролик снимался в Москве. По пути 26 кг. мясных деликатесов «Черкашин и партнер» зависли где-то между небом и землей на пути из Екатеринбурга в Москву. Возможно, для того, чтобы попасть в такие stories?

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АО «Верофарм» выводит на рынок витабиотик «ПРОбифид» - препарат нового класса. Он объединяет и взаимно усиливает сразу несколько компонентов: живые полезные бактерии, пребиотики, витамины, минералы и биофлавоноиды.  Действуя благотворно на кишечник, препарат приводит весь организм в порядок.  Результат можно не просто почувствовать, но и увидеть: кожа, ногти, волосы  - все выглядит здоровым и ухоженным.

            Красота - во внутренней гармонии, утверждает рекламная кампания препарата.  Вместо того чтобы сравнивать себя с кем-то, героини ролика делают себе комплименты. Съёмка на фронтальную камеру смартфона задаёт особенную камерную атмосферу, словно мы заглянули в личный дневник.

Забота о своем теле делает человека прекрасным. А поможет в этом «ПРОбифид» - витабиотик, который легко восстанавливает внутренний баланс организма.

Представляем режиссерскую версию видеоролика.


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«Восход» снял новый рекламный ролик для банка Точка в продолжение экшен-кампании «Предпринимай на всю голову!». Главного героя вновь сопровождают погони, взрывы и безумные эмоции.

Звездные режиссеры ролика – немецкий дуэт Kronck – известны своим ярким, энергичным стилем. Вместе с интернациональной продакшен-командой они смогли создать зрелищную, немного сюрреалистичную историю о том, с чем сталкивается предприниматель на пути к своей цели.

Саундтрек «Косил ясь конюшину» в исполнении «Песняров» как нельзя лучше проиллюстрировал настроение и драйв, с которым предприниматели идут по жизни.

Режиссерский дуэт Kronck:
«Когда мы прочитали сценарий, он был похож на невероятное приключение с кучей наших любимых вещей: взрывающимися мумиями, автоавариями, гигантским тараканом и тортом! Трюки, взрывы, осколки фарфоровой посуды на мостовой, множество локаций и сжатые сроки — именно о таком невозможном приключении мы мечтали».

 

Яна Ганник, Банк Точка:
«Для главного героя ролика вся эта история — не борьба и преодоление трудностей с напряжённым лицом и сжатыми кулаками. Это драйв, азарт, страсть и череда ярких событий, которые только раззадоривают его на пути к главной цели. Мы общаемся с предпринимателями каждый день и видим, насколько они кайфуют от того, что делают. Несмотря на все сложности и проблемы, они играют в эту игру и побеждают!»


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