Кампания Tetra Pak

Задача

Перед нами стояла задача рассказать о преимуществах продукции «Ирбитского молокозавода» в новой упаковке «тетратоп» от Tetra Pak. Благодаря её свойствам йогурты, кефир и молоко дольше сохраняют свежесть, а еще их удобно взять с собой, чтобы перекусить на ходу.
00.jpg

Решение

Главным элементом кампании стал промо-сайт с ярким каталогом продукции. Чистые и яркие цвета, сбалансированная вёрстка с обилием «воздуха», и адаптивность делают сёрфинг по сайту комфортным и приятным.

Клиент

Ирбитский Молочный Завод
Начальник отдела продаж: Галина Коновалова
Менеджер по маркетингу: Руслан Луткин

Агентство

Креативный директор: Дмитрий Маслаков
Арт-директор: Анна Маслякова
Дизайнер: Лиля Загидуллина
Разработчик: Валерий Захаров

Все Все
Ритейл Ритейл
Девелопмент Девелопмент
Развлечения Развлечения
Электроника Электроника
Банки Банки
FMCG FMCG
Фарма Фарма
IT & телеком IT & телеком
Медиа Медиа
Страхование Страхование
Все Все
Дизайн Дизайн
Медиа Медиа
Web Web
Креатив Креатив
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Комбинат мясной гастрономии «Черкашин и партнеръ» представил новую линейку диетических продуктов. Первой в серии стала ветчина «Фитнес» из мяса индейки, по калорийности равная обезжиренному творогу. Продукт ориентирован на тех, кто задумался о здоровом образе жизни и следит за своим питанием.

Забавный ролик снят в стилистике фитнес-фейлов. Мы видим начинающих спортсменов, которые впервые пришли в спортзал: кто-то качает пресс на аппарате для гребли, кто-то поднимает штангу пышным животом…

Не стоит отчаиваться, если с тренажёрами не сложилось. Настоящий фитнес начинается с правильной колбасы!

В ролике нет супергероев, а персонажи не вымышлены. Почти все актёры действительно пришли в тренажёрный зал первый раз в жизни!

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Комбинат мясной гастрономии «Черкашин и партнеръ» представил новую линейку диетических продуктов. Первой в серии стала ветчина «Фитнес» из мяса индейки, по калорийности равная обезжиренному творогу. Продукт ориентирован на тех, кто задумался о здоровом образе жизни и следит за своим питанием.

Забавный ролик снят в стилистике фитнес-фейлов. Мы видим начинающих спортсменов, которые впервые пришли в спортзал: кто-то качает пресс на аппарате для гребли, кто-то поднимает штангу пышным животом…

Не стоит отчаиваться, если с тренажёрами не сложилось. Настоящий фитнес начинается с правильной колбасы!

В ролике нет супергероев, а персонажи не вымышлены. Почти все актёры действительно пришли в тренажёрный зал первый раз в жизни!

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Креативные директора: Антон Рожин, Андрей Губайдуллин
Копирайтеры: Максим Замахин, Илья Сарапульцев, Алексей Гусев
Продюсер: Вячеслав Борисенко
Оператор: Игорь Петров
Постпродакшн: Илья Линецкий
Саунд-дизайн: Михаил Кокорин
Аккаунт-менеджер: Светлана Галанова

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Тэаро Евгения, ведущий специалист отдела маркетинга и рекламы Комбината мясной гастрономии «Черкашин и партнeръ»

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[~VALUE] => Gym-licious fitness [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15332 [VALUE] => Array ( [TEXT] => Cherkashin meat factory [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => Cherkashin meat factory [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15333 [VALUE] => Array ( [TEXT] => <p> Cherkashin meat factory has launched a new line of dietary products. The first one is turkey ham named Fitness with energy value equal to that of low-fat cottage cheese. </p> <p> The product is targeted at people who try to maintain a healthy lifestyle and take care of their nutrition. The video features all kinds of hilarious gym-related fails. We see amateur athletes and their first time in the gym: they work out their abs on the rowing machine and lift the bar with their puffy bellies. Do not despair if you’re not so good at his. The real fitness starts with the right ham! </p> <p> There are no superheroes or fictional characters in the video. Actually, most of the actors had never visited the gym before! </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Cherkashin meat factory has launched a new line of dietary products. The first one is turkey ham named Fitness with energy value equal to that of low-fat cottage cheese.

The product is targeted at people who try to maintain a healthy lifestyle and take care of their nutrition. The video features all kinds of hilarious gym-related fails. We see amateur athletes and their first time in the gym: they work out their abs on the rowing machine and lift the bar with their puffy bellies. Do not despair if you’re not so good at his. The real fitness starts with the right ham!

There are no superheroes or fictional characters in the video. Actually, most of the actors had never visited the gym before!

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15334 [VALUE] => Array ( [TEXT] => <p> Creative directors: Anton Rozhin, Andrey Gubaydullin <br> Copywriters: Maksim Zamakhin, Ilya Sarapultsev, Alexey Gusev <br> Producer: Vyacheslav Borisenko <br> Cameraman: Igor Petrov <br> Post-production: Ilya Linetsky <br> Sound design: Mikhail Kokorin <br> Account manager: Svetlana Galanova <br> <p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Creative directors: Anton Rozhin, Andrey Gubaydullin
Copywriters: Maksim Zamakhin, Ilya Sarapultsev, Alexey Gusev
Producer: Vyacheslav Borisenko
Cameraman: Igor Petrov
Post-production: Ilya Linetsky
Sound design: Mikhail Kokorin
Account manager: Svetlana Galanova

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Yevgenia Tearo, Head of marketing and advertising, Cherkashin meat factory

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=> [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_media] => Array ( [ID] => 71 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Медиа Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_effects] => Array ( [ID] => 72 [TIMESTAMP_X] => 2017-11-20 15:18:35 [IBLOCK_ID] => 1 [NAME] => Эффективность Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_credits_other] => Array ( [ID] => 73 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_SHOW] => Array ( [ID] => 74 [TIMESTAMP_X] => 2017-12-15 09:33:23 [IBLOCK_ID] => 1 [NAME] => Отображать на английской версии [ACTIVE] => Y [SORT] => 500 [CODE] => EN_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15336 [VALUE] => Да [DESCRIPTION] => [VALUE_ENUM] => Да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 9 [~VALUE] => Да [~DESCRIPTION] => [~NAME] => Отображать на английской версии [~DEFAULT_VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 15321 [1] => 15322 ) [VALUE] => Array ( [0] => 89 [1] => 15 ) [DESCRIPTION] => Array ( [0] => [1] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 89 [1] => 15 ) [~DESCRIPTION] => Array ( [0] => [1] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Array ( [0] => Креатив [1] => Медиа ) [LINK_ELEMENT_VALUE] => Array ( [89] => Array ( [ID] => 89 [~ID] => 89 [IBLOCK_ID] => 4 [~IBLOCK_ID] => 4 [NAME] => Креатив [~NAME] => Креатив [DETAIL_PAGE_URL] => /agency/#service-89 [~DETAIL_PAGE_URL] => /agency/#service-89 [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SORT] => 500 [~SORT] => 500 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [CODE] => creative [~CODE] => creative [EXTERNAL_ID] => 89 [~EXTERNAL_ID] => 89 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => service [~IBLOCK_CODE] => service [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s2 [~LID] => s2 ) [15] => Array ( [ID] => 15 [~ID] => 15 [IBLOCK_ID] => 4 [~IBLOCK_ID] => 4 [NAME] => Медиа [~NAME] => Медиа [DETAIL_PAGE_URL] => /agency/#service-15 [~DETAIL_PAGE_URL] => /agency/#service-15 [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SORT] => 400 [~SORT] => 400 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [CODE] => media [~CODE] => media [EXTERNAL_ID] => 15 [~EXTERNAL_ID] => 15 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => service [~IBLOCK_CODE] => service [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s2 [~LID] => s2 ) ) ) ) [service] => Array ( [89] => Креатив [15] => Медиа ) )

Array
(
    [ID] => 750
    [~ID] => 750
    [IBLOCK_ID] => 1
    [~IBLOCK_ID] => 1
    [IBLOCK_SECTION_ID] => 
    [~IBLOCK_SECTION_ID] => 
    [NAME] => Путешествие в темноте
    [~NAME] => Путешествие в темноте
    [ACTIVE_FROM] => 28.11.2019
    [~ACTIVE_FROM] => 28.11.2019
    [TIMESTAMP_X] => 28.11.2019 18:31:04
    [~TIMESTAMP_X] => 28.11.2019 18:31:04
    [DETAIL_PAGE_URL] => /portfolio/puteshestvie-v-temnote/
    [~DETAIL_PAGE_URL] => /portfolio/puteshestvie-v-temnote/
    [LIST_PAGE_URL] => /portfolio/
    [~LIST_PAGE_URL] => /portfolio/
    [DETAIL_TEXT] => 

Проблема современного общества — избыток визуальных раздражителей. В калейдоскопе картинок человек перестаёт осознавать свои эмоции.

Предприниматель и коуч Владимир Васкевич создал уникальный проект «Путешествие в темноте».
Владимир проводит экскурсии по Екатеринбургу, помогая людям вернуть сенсорную чувствительность и осмыслить то, что они видят каждый день. Экскурсии необычны и по содержанию, и по формату: Владимир — гид, лишённый зрения.

Сайт проекта  рассказывает про услугу, погружая нас в мир человека, воспринимающего пространство иначе. Художественные и технические средства призваны обнулить прошлый опыт и дать старт формированию нового.

Пользователь сталкивается с непривычными способами взаимодействия с интернет-средой — голосовые команды, аудиометки, ориентация в трёхмерном пространстве*. Чем дольше мы исследуем сайт, тем понятнее становится окружающая темнота. Шорох, шум, гул, капель, клаксон превращаются в новые ориентиры. В «корзину» можно сложить звуки реальных мест города, чтобы создать индивидуальный маршрут и забронировать необычную прогулку.

В отзывах люди делятся просветлениями, которые произошли с ними во время Путешествия в темноте.

*При создании сайта использованы технологии Сinema 4d, canvas, sound mapping, Google Voice to speech service API,THREE.js, vue.js, svg-animation, Google maps API, возможности браузеров motion and orientation, voice recording.

[~DETAIL_TEXT] =>

Проблема современного общества — избыток визуальных раздражителей. В калейдоскопе картинок человек перестаёт осознавать свои эмоции.

Предприниматель и коуч Владимир Васкевич создал уникальный проект «Путешествие в темноте».
Владимир проводит экскурсии по Екатеринбургу, помогая людям вернуть сенсорную чувствительность и осмыслить то, что они видят каждый день. Экскурсии необычны и по содержанию, и по формату: Владимир — гид, лишённый зрения.

Сайт проекта  рассказывает про услугу, погружая нас в мир человека, воспринимающего пространство иначе. Художественные и технические средства призваны обнулить прошлый опыт и дать старт формированию нового.

Пользователь сталкивается с непривычными способами взаимодействия с интернет-средой — голосовые команды, аудиометки, ориентация в трёхмерном пространстве*. Чем дольше мы исследуем сайт, тем понятнее становится окружающая темнота. Шорох, шум, гул, капель, клаксон превращаются в новые ориентиры. В «корзину» можно сложить звуки реальных мест города, чтобы создать индивидуальный маршрут и забронировать необычную прогулку.

В отзывах люди делятся просветлениями, которые произошли с ними во время Путешествия в темноте.

*При создании сайта использованы технологии Сinema 4d, canvas, sound mapping, Google Voice to speech service API,THREE.js, vue.js, svg-animation, Google maps API, возможности браузеров motion and orientation, voice recording.

[DETAIL_TEXT_TYPE] => html [~DETAIL_TEXT_TYPE] => html [PREVIEW_TEXT] => Сайт гида и предпринимателя Владимира Васкевича [~PREVIEW_TEXT] => Сайт гида и предпринимателя Владимира Васкевича [PREVIEW_TEXT_TYPE] => html [~PREVIEW_TEXT_TYPE] => html [PREVIEW_PICTURE] => Array ( [ID] => 1268 [TIMESTAMP_X] => 28.11.2019 18:31:04 [MODULE_ID] => iblock [HEIGHT] => 1080 [WIDTH] => 1920 [FILE_SIZE] => 196481 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/a24 [FILE_NAME] => a24964e98383ea756d75fc2518180761.jpg [ORIGINAL_NAME] => 03.jpg [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => a1652ed2217925299fd98fb301133e16 [~src] => [SRC] => /upload/iblock/a24/a24964e98383ea756d75fc2518180761.jpg [UNSAFE_SRC] => /upload/iblock/a24/a24964e98383ea756d75fc2518180761.jpg [SAFE_SRC] => /upload/iblock/a24/a24964e98383ea756d75fc2518180761.jpg [ALT] => Путешествие в темноте [TITLE] => Путешествие в темноте ) [~PREVIEW_PICTURE] => 1268 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [SORT] => 500 [~SORT] => 500 [CODE] => puteshestvie-v-temnote [~CODE] => puteshestvie-v-temnote [EXTERNAL_ID] => 750 [~EXTERNAL_ID] => 750 [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => cases [~IBLOCK_CODE] => cases [IBLOCK_EXTERNAL_ID] => portfolio [~IBLOCK_EXTERNAL_ID] => portfolio [LID] => s2 [~LID] => s2 [EDIT_LINK] => [DELETE_LINK] => [DISPLAY_ACTIVE_FROM] => 28.11.2019 [IPROPERTY_VALUES] => Array ( [ELEMENT_META_TITLE] => Путешествие в темноте. Кейсы. Агентство креативных решений Восход. ) [FIELDS] => Array ( ) [PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 15219 [1] => 15220 ) [VALUE] => Array ( [0] => 16 [1] => 89 ) [DESCRIPTION] => Array ( [0] => [1] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 16 [1] => 89 ) [~DESCRIPTION] => Array ( [0] => [1] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => ) [type_bus] => Array ( [ID] => 2 [TIMESTAMP_X] => 2016-03-24 12:19:09 [IBLOCK_ID] => 1 [NAME] => Сфера [ACTIVE] => Y [SORT] => 500 [CODE] => type_bus [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 5 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15221 [VALUE] => 12 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 12 [~DESCRIPTION] => [~NAME] => Сфера [~DEFAULT_VALUE] => ) [main_video] => Array ( [ID] => 7 [TIMESTAMP_X] => 2016-04-01 15:43:07 [IBLOCK_ID] => 1 [NAME] => Основное видео [ACTIVE] => Y [SORT] => 500 [CODE] => main_video [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15222 [VALUE] => https://youtu.be/rGUwTg9wLgM [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => https://youtu.be/rGUwTg9wLgM [~DESCRIPTION] => [~NAME] => Основное видео [~DEFAULT_VALUE] => ) [workers] => Array ( [ID] => 8 [TIMESTAMP_X] => 2017-07-14 12:41:03 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство [ACTIVE] => Y [SORT] => 500 [CODE] => workers [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15223 [VALUE] => Array ( [TEXT] => <p> Креативный директор: Андрей Губайдуллин<br> Креативный диджитал директор: Дмитрий Маслаков<br> Диджитал арт-директор: Анна Маслякова<br> Техлид: Василий Цыкин <br> Диджитал дизайнер: Лилия Загидуллина <br> Музыка: Slava R<br> Саунд-дизайн и мастеринг: Михаил Кокорин, Анна Маслякова<br> Фотограф и оператор: Алексей Ударцев<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Креативный директор: Андрей Губайдуллин
Креативный диджитал директор: Дмитрий Маслаков
Диджитал арт-директор: Анна Маслякова
Техлид: Василий Цыкин
Диджитал дизайнер: Лилия Загидуллина
Музыка: Slava R
Саунд-дизайн и мастеринг: Михаил Кокорин, Анна Маслякова
Фотограф и оператор: Алексей Ударцев

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [audio] => Array ( [ID] => 12 [TIMESTAMP_X] => 2016-04-04 15:00:28 [IBLOCK_ID] => 1 [NAME] => Аудио [ACTIVE] => Y [SORT] => 500 [CODE] => audio [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аудио [~DEFAULT_VALUE] => ) [cite] => Array ( [ID] => 13 [TIMESTAMP_X] => 2017-07-14 14:13:56 [IBLOCK_ID] => 1 [NAME] => Цитаты [ACTIVE] => Y [SORT] => 500 [CODE] => cite [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [search_q] => Array ( [ID] => 26 [TIMESTAMP_X] => 2016-04-25 13:43:42 [IBLOCK_ID] => 1 [NAME] => Поисковые запросы [ACTIVE] => Y [SORT] => 500 [CODE] => search_q [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] => main_video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => main_video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => main_video_likes [~DEFAULT_VALUE] => ) [video_likes] => Array ( [ID] => 30 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15224 [VALUE] => 3 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 3 [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15225 [VALUE] => 456 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 456 [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15226 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/rGUwTg9wLgM" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15227 [VALUE] => 1285 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 1285 [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 15156 [1] => 15157 [2] => 15158 [3] => 15159 [4] => 15160 [5] => 15161 [6] => 15162 [7] => 15163 [8] => 15164 [9] => 15165 [10] => 15166 [11] => 15167 ) [VALUE] => Array ( [0] => 1270 [1] => 1271 [2] => 1272 [3] => 1273 [4] => 1274 [5] => 1275 [6] => 1276 [7] => 1277 [8] => 1278 [9] => 1279 [10] => 1280 [11] => 1281 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => [7] => [8] => [9] => [10] => [11] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 1270 [1] => 1271 [2] => 1272 [3] => 1273 [4] => 1274 [5] => 1275 [6] => 1276 [7] => 1277 [8] => 1278 [9] => 1279 [10] => 1280 [11] => 1281 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => [7] => [8] => [9] => [10] => [11] => ) [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15228 [VALUE] => Array ( [TEXT] => <p> Владимир Васкевич, гид и коуч, автор проекта «Путешествие в темноте» </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Владимир Васкевич, гид и коуч, автор проекта «Путешествие в темноте»

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15229 [VALUE] => Trip in the dark [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Trip in the dark [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15230 [VALUE] => Array ( [TEXT] => Personnel guide’s website [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => Personnel guide’s website [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15231 [VALUE] => Array ( [TEXT] => <p> Vladimir, a visually impaired guide, conducts city tours and gifts a unique experience developing human potential by thinking, concentration and attention. </p> <p> We created a <!--noindex--><a href="https://www.tripinthedark.ru/" rel="nofollow" target="_blank">website</a><!--/noindex-->  that connects the guide and users who want to acquire new experience. The website reflects the name of the project: the more you walk, the more information you get about the outer world. Like people with visual impairment, we dive into the world of sounds that we feel to the outmost only through physical activity. </p> <p> We illustrated Vladimir’s walk of life with 3D experience. Every real-life step of a user brings up an action on the mobile website. Website interaction can be also done with voice. Users add real city sounds into their cart in order to book a trip with an extraordinary guide. The feedback of those who have already lived in the “dark” helps to immerse into the sense deprivation experience. </p> <p> We developed the site using Cinema 4d, canvas, sound mapping, Google Voice-To-Speech service API, THREE.js, vue.js, svg-animation, Google maps API, browsers resources (motion orientation and voice recording). </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Vladimir, a visually impaired guide, conducts city tours and gifts a unique experience developing human potential by thinking, concentration and attention.

We created a website  that connects the guide and users who want to acquire new experience. The website reflects the name of the project: the more you walk, the more information you get about the outer world. Like people with visual impairment, we dive into the world of sounds that we feel to the outmost only through physical activity.

We illustrated Vladimir’s walk of life with 3D experience. Every real-life step of a user brings up an action on the mobile website. Website interaction can be also done with voice. Users add real city sounds into their cart in order to book a trip with an extraordinary guide. The feedback of those who have already lived in the “dark” helps to immerse into the sense deprivation experience.

We developed the site using Cinema 4d, canvas, sound mapping, Google Voice-To-Speech service API, THREE.js, vue.js, svg-animation, Google maps API, browsers resources (motion orientation and voice recording).

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15232 [VALUE] => Array ( [TEXT] => <p> Creative director: Andey Gubaydullin</br> Creative digital director: Dmitry Maslakov</br> Digital art director: Anna Maslyakova</br> Tech lead: Vasily Tsykin</br> Digital designer: Lilia Zagidullina</br> Music: Slava R</br> Sound design and mastering: Mikhail Kokorin, Anna Maslyakova</br> Photographer and operator: Aleksey Udartsev</br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Creative director: Andey Gubaydullin
Creative digital director: Dmitry Maslakov
Digital art director: Anna Maslyakova
Tech lead: Vasily Tsykin
Digital designer: Lilia Zagidullina
Music: Slava R
Sound design and mastering: Mikhail Kokorin, Anna Maslyakova
Photographer and operator: Aleksey Udartsev

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_cite] => Array ( [ID] => 65 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Цитаты Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_cite [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_DETAIL_TEXT_AFTER] => Array ( [ID] => 66 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => После слайдера Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_clients_work] => Array ( [ID] => 67 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15233 [VALUE] => Array ( [TEXT] => Vladimir Vaskevich blind guide and coach</br> Project author “Trip in the dark” [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => Vladimir Vaskevich blind guide and coach
Project author “Trip in the dark” [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_creative] => Array ( [ID] => 68 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Креатив Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_branding] => Array ( [ID] => 69 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Брэндинг Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_digital] => Array ( [ID] => 70 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Диджитал Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_media] => Array ( [ID] => 71 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Медиа Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_effects] => Array ( [ID] => 72 [TIMESTAMP_X] => 2017-11-20 15:18:35 [IBLOCK_ID] => 1 [NAME] => Эффективность Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_credits_other] => Array ( [ID] => 73 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_SHOW] => Array ( [ID] => 74 [TIMESTAMP_X] => 2017-12-15 09:33:23 [IBLOCK_ID] => 1 [NAME] => Отображать на английской версии [ACTIVE] => Y [SORT] => 500 [CODE] => EN_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15234 [VALUE] => Да [DESCRIPTION] => [VALUE_ENUM] => Да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 9 [~VALUE] => Да [~DESCRIPTION] => [~NAME] => Отображать на английской версии [~DEFAULT_VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 15219 [1] => 15220 ) [VALUE] => Array ( [0] => 16 [1] => 89 ) [DESCRIPTION] => Array ( [0] => [1] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 16 [1] => 89 ) [~DESCRIPTION] => Array ( [0] => [1] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Array ( [0] => Web [1] => Креатив ) [LINK_ELEMENT_VALUE] => Array ( [16] => Array ( [ID] => 16 [~ID] => 16 [IBLOCK_ID] => 4 [~IBLOCK_ID] => 4 [NAME] => Web [~NAME] => Web [DETAIL_PAGE_URL] => /agency/#service-16 [~DETAIL_PAGE_URL] => /agency/#service-16 [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SORT] => 300 [~SORT] => 300 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [CODE] => web [~CODE] => web [EXTERNAL_ID] => 16 [~EXTERNAL_ID] => 16 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => service [~IBLOCK_CODE] => service [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s2 [~LID] => s2 ) [89] => Array ( [ID] => 89 [~ID] => 89 [IBLOCK_ID] => 4 [~IBLOCK_ID] => 4 [NAME] => Креатив [~NAME] => Креатив [DETAIL_PAGE_URL] => /agency/#service-89 [~DETAIL_PAGE_URL] => /agency/#service-89 [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SORT] => 500 [~SORT] => 500 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [CODE] => creative [~CODE] => creative [EXTERNAL_ID] => 89 [~EXTERNAL_ID] => 89 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => service [~IBLOCK_CODE] => service [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s2 [~LID] => s2 ) ) ) ) [service] => Array ( [16] => Web [89] => Креатив ) )
Array
(
    [ID] => 736
    [~ID] => 736
    [IBLOCK_ID] => 1
    [~IBLOCK_ID] => 1
    [IBLOCK_SECTION_ID] => 
    [~IBLOCK_SECTION_ID] => 
    [NAME] => «МИР» вашему дому
    [~NAME] => «МИР» вашему дому
    [ACTIVE_FROM] => 06.11.2019
    [~ACTIVE_FROM] => 06.11.2019
    [TIMESTAMP_X] => 06.11.2019 10:52:48
    [~TIMESTAMP_X] => 06.11.2019 10:52:48
    [DETAIL_PAGE_URL] => /portfolio/mir-vashemu-domu/
    [~DETAIL_PAGE_URL] => /portfolio/mir-vashemu-domu/
    [LIST_PAGE_URL] => /portfolio/
    [~LIST_PAGE_URL] => /portfolio/
    [DETAIL_TEXT] => 

Кэшбеком уже никого не удивишь. Но когда кэшбек платежной системы суммируется с кэшбеком банка и акциями — это впечатляет! Как и невероятная простота возвращения средств на карту.

В новом ролике платёжной карты «МИР», построенном на контрастах, совмещены оба удивительных факта.
С одной стороны — грандиозный марш-бросок бонусов, монет и купюр, символизирующий масштаб предложения. С другой — мирная атмосфера дома, далёкая от суеты и погони за скидками.

Действительно, зачем волноваться, если бонусы и проценты сами торопятся «упасть» на карту.

[~DETAIL_TEXT] =>

Кэшбеком уже никого не удивишь. Но когда кэшбек платежной системы суммируется с кэшбеком банка и акциями — это впечатляет! Как и невероятная простота возвращения средств на карту.

В новом ролике платёжной карты «МИР», построенном на контрастах, совмещены оба удивительных факта.
С одной стороны — грандиозный марш-бросок бонусов, монет и купюр, символизирующий масштаб предложения. С другой — мирная атмосфера дома, далёкая от суеты и погони за скидками.

Действительно, зачем волноваться, если бонусы и проценты сами торопятся «упасть» на карту.

[DETAIL_TEXT_TYPE] => html [~DETAIL_TEXT_TYPE] => html [PREVIEW_TEXT] => Платёжная система «МИР» [~PREVIEW_TEXT] => Платёжная система «МИР» [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [PREVIEW_PICTURE] => Array ( [ID] => 1231 [TIMESTAMP_X] => 06.11.2019 10:52:48 [MODULE_ID] => iblock [HEIGHT] => 808 [WIDTH] => 1916 [FILE_SIZE] => 728487 [CONTENT_TYPE] => image/png [SUBDIR] => iblock/62b [FILE_NAME] => 62b43e78a5288180cd6ab83b8d9941e8.png [ORIGINAL_NAME] => MIR1.png [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => 1c2a19f07233d949942fbac70eb6120a [~src] => [SRC] => /upload/iblock/62b/62b43e78a5288180cd6ab83b8d9941e8.png [UNSAFE_SRC] => /upload/iblock/62b/62b43e78a5288180cd6ab83b8d9941e8.png [SAFE_SRC] => /upload/iblock/62b/62b43e78a5288180cd6ab83b8d9941e8.png [ALT] => «МИР» вашему дому [TITLE] => «МИР» вашему дому ) [~PREVIEW_PICTURE] => 1231 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [SORT] => 500 [~SORT] => 500 [CODE] => mir-vashemu-domu [~CODE] => mir-vashemu-domu [EXTERNAL_ID] => 736 [~EXTERNAL_ID] => 736 [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => cases [~IBLOCK_CODE] => cases [IBLOCK_EXTERNAL_ID] => portfolio [~IBLOCK_EXTERNAL_ID] => portfolio [LID] => s2 [~LID] => s2 [EDIT_LINK] => [DELETE_LINK] => [DISPLAY_ACTIVE_FROM] => 06.11.2019 [IPROPERTY_VALUES] => Array ( [ELEMENT_META_TITLE] => «МИР» вашему дому. Кейсы. Агентство креативных решений Восход. ) [FIELDS] => Array ( ) [PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 14931 [1] => 14932 ) [VALUE] => Array ( [0] => 89 [1] => 7 ) [DESCRIPTION] => Array ( [0] => [1] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 89 [1] => 7 ) [~DESCRIPTION] => Array ( [0] => [1] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => ) [type_bus] => Array ( [ID] => 2 [TIMESTAMP_X] => 2016-03-24 12:19:09 [IBLOCK_ID] => 1 [NAME] => Сфера [ACTIVE] => Y [SORT] => 500 [CODE] => type_bus [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 5 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14933 [VALUE] => 14 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 14 [~DESCRIPTION] => [~NAME] => Сфера [~DEFAULT_VALUE] => ) [main_video] => Array ( [ID] => 7 [TIMESTAMP_X] => 2016-04-01 15:43:07 [IBLOCK_ID] => 1 [NAME] => Основное видео [ACTIVE] => Y [SORT] => 500 [CODE] => main_video [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14934 [VALUE] => https://youtu.be/wYZwIW1eItY [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => https://youtu.be/wYZwIW1eItY [~DESCRIPTION] => [~NAME] => Основное видео [~DEFAULT_VALUE] => ) [workers] => Array ( [ID] => 8 [TIMESTAMP_X] => 2017-07-14 12:41:03 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство [ACTIVE] => Y [SORT] => 500 [CODE] => workers [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14935 [VALUE] => Array ( [TEXT] => <p> Креативные директора: Андрей Губайдуллин, Антон Рожин<br> Копирайтеры: Георгий Корнилов, Артём Епанчинцев<br> Директор по стратегии: Дмитрий Доник<br> Коммуникационный стратег: Вероника Маликова<br> Аккаунт-директор: Ирина Лузина<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Креативные директора: Андрей Губайдуллин, Антон Рожин
Копирайтеры: Георгий Корнилов, Артём Епанчинцев
Директор по стратегии: Дмитрий Доник
Коммуникационный стратег: Вероника Маликова
Аккаунт-директор: Ирина Лузина

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [audio] => Array ( [ID] => 12 [TIMESTAMP_X] => 2016-04-04 15:00:28 [IBLOCK_ID] => 1 [NAME] => Аудио [ACTIVE] => Y [SORT] => 500 [CODE] => audio [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аудио [~DEFAULT_VALUE] => ) [cite] => Array ( [ID] => 13 [TIMESTAMP_X] => 2017-07-14 14:13:56 [IBLOCK_ID] => 1 [NAME] => Цитаты [ACTIVE] => Y [SORT] => 500 [CODE] => cite [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [search_q] => Array ( [ID] => 26 [TIMESTAMP_X] => 2016-04-25 13:43:42 [IBLOCK_ID] => 1 [NAME] => Поисковые запросы [ACTIVE] => Y [SORT] => 500 [CODE] => search_q [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] => main_video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => main_video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => main_video_likes [~DEFAULT_VALUE] => ) [video_likes] => Array ( [ID] => 30 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14936 [VALUE] => 5 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 5 [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14937 [VALUE] => 42 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 42 [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14938 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/wYZwIW1eItY" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14939 [VALUE] => 1244 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 1244 [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 14835 [1] => 14836 [2] => 14837 ) [VALUE] => Array ( [0] => 1236 [1] => 1237 [2] => 1238 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 1236 [1] => 1237 [2] => 1238 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => ) [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14940 [VALUE] => Array ( [TEXT] => <p> Директор департамента маркетинга и коммуникаций АО «НСПК»: Наталья Пейсахович<br> Начальник Управления бренда и маркетинговых коммуникаций АО «НСПК»: Косарева Валентина<br> Бренд-менеджер ПС «МИР»: Юлия Вишнякова<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Директор департамента маркетинга и коммуникаций АО «НСПК»: Наталья Пейсахович
Начальник Управления бренда и маркетинговых коммуникаций АО «НСПК»: Косарева Валентина
Бренд-менеджер ПС «МИР»: Юлия Вишнякова

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14941 [VALUE] => Array ( [TEXT] => <h3>Park Production:</h3> <p> Продюсер: Андрей Комолятов<br> Ассистент продюсера: Марина Геллер<br> Директор съемочной: группы Анна Кокоц<br> Художник-постановщик: Андрей Варгоцкий<br> Художник по костюмам: Мария Мордкович<br> Режиссер: Роман Жирных<br> Второй режиссер: Петр Антохин<br> Постпродакшн-продюсер: Михаил Маганет<br> Композитор: Мальцев Константин<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Park Production:

Продюсер: Андрей Комолятов
Ассистент продюсера: Марина Геллер
Директор съемочной: группы Анна Кокоц
Художник-постановщик: Андрей Варгоцкий
Художник по костюмам: Мария Мордкович
Режиссер: Роман Жирных
Второй режиссер: Петр Антохин
Постпродакшн-продюсер: Михаил Маганет
Композитор: Мальцев Константин

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14942 [VALUE] => MIR in your home [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => MIR in your home [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14943 [VALUE] => Array ( [TEXT] => MIR payment system [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => MIR payment system [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14944 [VALUE] => Array ( [TEXT] => <p> Cashback service is not so surprising anymore. However, when the cashback by the payment system is summed up with the bank cashback and sales – that is impressive indeed! So is the incredible simplicity of how the money is returned to the card. </p> <p> The new commercial for MIR payment system features both amazing benefits. On the one hand, there is a grandeur speed march of bonuses, coins and bank notes, all of them symbolizing the scale of the offer. On the other one, there is a peaceful atmosphere of a home, far from the fuss and sales gold fever. </p> <p> That is true – why the hurry when bonuses and interest are themselves doing their best to get received on your card. </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Cashback service is not so surprising anymore. However, when the cashback by the payment system is summed up with the bank cashback and sales – that is impressive indeed! So is the incredible simplicity of how the money is returned to the card.

The new commercial for MIR payment system features both amazing benefits. On the one hand, there is a grandeur speed march of bonuses, coins and bank notes, all of them symbolizing the scale of the offer. On the other one, there is a peaceful atmosphere of a home, far from the fuss and sales gold fever.

That is true – why the hurry when bonuses and interest are themselves doing their best to get received on your card.

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14945 [VALUE] => Array ( [TEXT] => <p> Creative directors: Andrey Gubaydullin, Anton Rozhin </br> Copywriters: Georgy Kornilov, Artyom Yepanchintsev</br> Head of strategy: Dmitry Donik </br> Communication strategist: Veronika Malikova</br> Account director: Irina Luzina </br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Creative directors: Andrey Gubaydullin, Anton Rozhin
Copywriters: Georgy Kornilov, Artyom Yepanchintsev
Head of strategy: Dmitry Donik
Communication strategist: Veronika Malikova
Account director: Irina Luzina

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Head of marketing and communications of AO NSPK: Natalya Peisakhovich
Head of Brand management and marketing communications of AO NSPK: Valentina Kosareva
Brand manager of MIR payment system: Yulia Vishnyakova

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Park Production:

Producer: Andrey Komolyatov
Producer assistant: Marina Geller
Crew chief: Anna Kokots
Art director: Andrey Vargotsky
Costume designer: Mariia Mordkovich
Director: Roman Zhirnykh
Co-director: Pyotr Antokhin
Cameraman: Vladimir Ushakov
Post-production producer: Mikhail Maganet

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    [NAME] => Я так хочу — и точка!
    [~NAME] => Я так хочу — и точка!
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    [DETAIL_TEXT] => 

Банк Точка воспевает своих клиентов в каждой рекламной кампании. Мир предпринимателей открывается перед нами с необычных сторон в разных стилях и жанрах, но всегда в позитивном ключе.

На этот раз Точка объединила отчаянных предпринимателей в масштабном рекламно-музыкальном проекте «под предводительством» Эмира Кустурицы и группы The Hatters.

Герои клипа — известные блогеры, музыканты, режиссёры, танцоры — вынуждены выживать в мире грубой силы, коррупции и беззакония.

Телеведущий и блогер Евгений Кулик играет мелкого торговца коврами. Политический журналист и предприниматель Илья Варламов — участника проплаченного тендера. Модный блогер и актриса Снежана Самохина — парикмахера. Участники группы The Hatters — музыкантов, поющих и играющих на заказ.

В кино и в жизни они в буквальном смысле «ходят по краю, за мечтой!». Их жизнь напоминает авантюру, полную абсурда и гротеска. Эмир Кустурица мастерски воссоздал мир предпринимателей в образе маленького цыганского городка, наполненного страстями, конкуренцией, нешуточной борьбой и, конечно же, музыкой!

Рефреном клипа становится девиз новой песни от группы The Hatters — «Мы такие же, как ты!».

Яна Ганник, сооснователь Банка Точка:

— Предприниматели — это люди с мощной энергией. Они меняют наш мир к лучшему и делают это с полной отдачей: самозабвенно, буквально с песнями и плясками.
Русско-цыганский народный уличный алкохардкор на душевных инструментах от группы The Hatters, звучащий в гротескном мире гениального режиссера Эмира Кустурицы — это именно то, что на наш взгляд олицетворяет будни среднего российского предпринимателя. Мы хотели возвести в абсолют абсурдность сюжета, поэтому даже рекламные слоганы банка в роликах написаны в «цыганском» стиле.

Антон Рожин, креативный директор РА «Восход»:

— Банк Точка каждый раз мотивирует нас повышать планку. На всех проектах этого клиента мы работаем с топовыми режиссёрами, но в этом году история вышла за рамки простого предпринимательства.
К рекламному проекту присоединились настоящие единомышленники — талантливейшие музыканты, представители современной онлайн-культуры и даже такой мэтр как Эмир Кустурица.
История перестала быть сюжетом про бизнес или проблемы самозанятых, а стала драмой про талантливых предпринимателей, которые вынуждены бороться за лучший мир. Не зря в сценарии появился базовый конфликт добра и зла, нового и старого, который разрешается победой предпринимательского духа.

Эмир Кустурица, режиссёр:

— Это были очень сложные съемки и по количеству материала, и по плотности кадров. Нужно было отснять огромный объем за 3 съёмочных дня, причём мы полностью зависели от солнечного света. Темп был за гранью реальности. Русская команда проявила себя на 100% — на площадке ребята продемонстрировали фантастический профессионализм.
Те, кто делают рекламу, должны помнить о монументальных вещах: сторителлинге, работе с актёром, а не только о том, что цвет клетки рубашки должен попадать в цвета продукта, или как там это у вас называется… Надеюсь, что не только креативные люди, но и компании, которые выделяют бюджет, будут задумываться об этом. И доверять вкусу режиссеров, которых нанимают. Иначе зачем всё это?

Снежана Самохина, блогер:

— Я считаю, что мне очень повезло оказаться в компании столь талантливых и клёвых людей. Я чувствовала, что мы все на одной волне, несмотря на то, что многие видели друг друга впервые.
Все, кто собрался на площадке, от Эмира Кустурицы до ассистента художника по костюмам — пассионарии, которые не берегли энергию, работая вполсилы, а наоборот генерили ее и вкладывали в наш проект в двукратном и трехкратном объёме. Я думаю, по ролику это видно. А в конечном счете это и есть предпринимательство — созидательный бешеный поток энергии.

Рекламная кампания Точки состоит из одного 6-минутного музыкального клипа и семи 30-секундных рекламных роликов.

[~DETAIL_TEXT] =>

Банк Точка воспевает своих клиентов в каждой рекламной кампании. Мир предпринимателей открывается перед нами с необычных сторон в разных стилях и жанрах, но всегда в позитивном ключе.

На этот раз Точка объединила отчаянных предпринимателей в масштабном рекламно-музыкальном проекте «под предводительством» Эмира Кустурицы и группы The Hatters.

Герои клипа — известные блогеры, музыканты, режиссёры, танцоры — вынуждены выживать в мире грубой силы, коррупции и беззакония.

Телеведущий и блогер Евгений Кулик играет мелкого торговца коврами. Политический журналист и предприниматель Илья Варламов — участника проплаченного тендера. Модный блогер и актриса Снежана Самохина — парикмахера. Участники группы The Hatters — музыкантов, поющих и играющих на заказ.

В кино и в жизни они в буквальном смысле «ходят по краю, за мечтой!». Их жизнь напоминает авантюру, полную абсурда и гротеска. Эмир Кустурица мастерски воссоздал мир предпринимателей в образе маленького цыганского городка, наполненного страстями, конкуренцией, нешуточной борьбой и, конечно же, музыкой!

Рефреном клипа становится девиз новой песни от группы The Hatters — «Мы такие же, как ты!».

Яна Ганник, сооснователь Банка Точка:

— Предприниматели — это люди с мощной энергией. Они меняют наш мир к лучшему и делают это с полной отдачей: самозабвенно, буквально с песнями и плясками.
Русско-цыганский народный уличный алкохардкор на душевных инструментах от группы The Hatters, звучащий в гротескном мире гениального режиссера Эмира Кустурицы — это именно то, что на наш взгляд олицетворяет будни среднего российского предпринимателя. Мы хотели возвести в абсолют абсурдность сюжета, поэтому даже рекламные слоганы банка в роликах написаны в «цыганском» стиле.

Антон Рожин, креативный директор РА «Восход»:

— Банк Точка каждый раз мотивирует нас повышать планку. На всех проектах этого клиента мы работаем с топовыми режиссёрами, но в этом году история вышла за рамки простого предпринимательства.
К рекламному проекту присоединились настоящие единомышленники — талантливейшие музыканты, представители современной онлайн-культуры и даже такой мэтр как Эмир Кустурица.
История перестала быть сюжетом про бизнес или проблемы самозанятых, а стала драмой про талантливых предпринимателей, которые вынуждены бороться за лучший мир. Не зря в сценарии появился базовый конфликт добра и зла, нового и старого, который разрешается победой предпринимательского духа.

Эмир Кустурица, режиссёр:

— Это были очень сложные съемки и по количеству материала, и по плотности кадров. Нужно было отснять огромный объем за 3 съёмочных дня, причём мы полностью зависели от солнечного света. Темп был за гранью реальности. Русская команда проявила себя на 100% — на площадке ребята продемонстрировали фантастический профессионализм.
Те, кто делают рекламу, должны помнить о монументальных вещах: сторителлинге, работе с актёром, а не только о том, что цвет клетки рубашки должен попадать в цвета продукта, или как там это у вас называется… Надеюсь, что не только креативные люди, но и компании, которые выделяют бюджет, будут задумываться об этом. И доверять вкусу режиссеров, которых нанимают. Иначе зачем всё это?

Снежана Самохина, блогер:

— Я считаю, что мне очень повезло оказаться в компании столь талантливых и клёвых людей. Я чувствовала, что мы все на одной волне, несмотря на то, что многие видели друг друга впервые.
Все, кто собрался на площадке, от Эмира Кустурицы до ассистента художника по костюмам — пассионарии, которые не берегли энергию, работая вполсилы, а наоборот генерили ее и вкладывали в наш проект в двукратном и трехкратном объёме. Я думаю, по ролику это видно. А в конечном счете это и есть предпринимательство — созидательный бешеный поток энергии.

Рекламная кампания Точки состоит из одного 6-минутного музыкального клипа и семи 30-секундных рекламных роликов.

[DETAIL_TEXT_TYPE] => html [~DETAIL_TEXT_TYPE] => html [PREVIEW_TEXT] => Банк Точка [~PREVIEW_TEXT] => Банк Точка [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [PREVIEW_PICTURE] => Array ( [ID] => 1221 [TIMESTAMP_X] => 12.11.2019 10:04:46 [MODULE_ID] => iblock [HEIGHT] => 709 [WIDTH] => 1569 [FILE_SIZE] => 584802 [CONTENT_TYPE] => image/png [SUBDIR] => iblock/c11 [FILE_NAME] => c11ce30569ec9e13abaeef39af2b034f.png [ORIGINAL_NAME] => Точка_1.png [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => c634d53b865e028f039caad0ef5eb20c [~src] => [SRC] => /upload/iblock/c11/c11ce30569ec9e13abaeef39af2b034f.png [UNSAFE_SRC] => /upload/iblock/c11/c11ce30569ec9e13abaeef39af2b034f.png [SAFE_SRC] => /upload/iblock/c11/c11ce30569ec9e13abaeef39af2b034f.png [ALT] => Я так хочу — и точка! [TITLE] => Я так хочу — и точка! ) [~PREVIEW_PICTURE] => 1221 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [SORT] => 500 [~SORT] => 500 [CODE] => ya-tak-khochu-i-tochka [~CODE] => ya-tak-khochu-i-tochka [EXTERNAL_ID] => 731 [~EXTERNAL_ID] => 731 [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => cases [~IBLOCK_CODE] => cases [IBLOCK_EXTERNAL_ID] => portfolio [~IBLOCK_EXTERNAL_ID] => portfolio [LID] => s2 [~LID] => s2 [EDIT_LINK] => [DELETE_LINK] => [DISPLAY_ACTIVE_FROM] => 30.10.2019 [IPROPERTY_VALUES] => Array ( [ELEMENT_META_TITLE] => Я так хочу — и точка!. Кейсы. Агентство креативных решений Восход. ) [FIELDS] => Array ( ) [PROPERTIES] => Array ( [service] => Array ( [ID] => 1 [TIMESTAMP_X] => 2016-04-01 12:19:14 [IBLOCK_ID] => 1 [NAME] => Услуга [ACTIVE] => Y [SORT] => 500 [CODE] => service [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 4 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 15019 ) [VALUE] => Array ( [0] => 89 ) [DESCRIPTION] => Array ( [0] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 89 ) [~DESCRIPTION] => Array ( [0] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => ) [type_bus] => Array ( [ID] => 2 [TIMESTAMP_X] => 2016-03-24 12:19:09 [IBLOCK_ID] => 1 [NAME] => Сфера [ACTIVE] => Y [SORT] => 500 [CODE] => type_bus [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 5 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15020 [VALUE] => 14 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 14 [~DESCRIPTION] => [~NAME] => Сфера [~DEFAULT_VALUE] => ) [main_video] => Array ( [ID] => 7 [TIMESTAMP_X] => 2016-04-01 15:43:07 [IBLOCK_ID] => 1 [NAME] => Основное видео [ACTIVE] => Y [SORT] => 500 [CODE] => main_video [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15021 [VALUE] => https://youtu.be/5tZnECV7nEE [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => https://youtu.be/5tZnECV7nEE [~DESCRIPTION] => [~NAME] => Основное видео [~DEFAULT_VALUE] => ) [workers] => Array ( [ID] => 8 [TIMESTAMP_X] => 2017-07-14 12:41:03 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство [ACTIVE] => Y [SORT] => 500 [CODE] => workers [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15022 [VALUE] => Array ( [TEXT] => <p> Креативные директора: Андрей Губайдуллин, Антон Рожин<br> Автор рекламного текста: Александр Пархоменко <br> Директор по стратегии: Дмитрий Доник<br> Менеджер проекта: Елизавета Ларионова<br> Постпродакшн: Илья Линецкий<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Креативные директора: Андрей Губайдуллин, Антон Рожин
Автор рекламного текста: Александр Пархоменко
Директор по стратегии: Дмитрий Доник
Менеджер проекта: Елизавета Ларионова
Постпродакшн: Илья Линецкий

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [audio] => Array ( [ID] => 12 [TIMESTAMP_X] => 2016-04-04 15:00:28 [IBLOCK_ID] => 1 [NAME] => Аудио [ACTIVE] => Y [SORT] => 500 [CODE] => audio [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аудио [~DEFAULT_VALUE] => ) [cite] => Array ( [ID] => 13 [TIMESTAMP_X] => 2017-07-14 14:13:56 [IBLOCK_ID] => 1 [NAME] => Цитаты [ACTIVE] => Y [SORT] => 500 [CODE] => cite [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [search_q] => Array ( [ID] => 26 [TIMESTAMP_X] => 2016-04-25 13:43:42 [IBLOCK_ID] => 1 [NAME] => Поисковые запросы [ACTIVE] => Y [SORT] => 500 [CODE] => search_q [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 15023 [1] => 15024 [2] => 15025 [3] => 15026 ) [VALUE] => Array ( [0] => Банк Точка [1] => Кустурица [2] => The Hatters [3] => ролик ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => Банк Точка [1] => Кустурица [2] => The Hatters [3] => ролик ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => ) [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] => main_video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => main_video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => main_video_likes [~DEFAULT_VALUE] => ) [video_likes] => Array ( [ID] => 30 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15027 [VALUE] => 66921 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 66921 [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15028 [VALUE] => 1054814 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 1054814 [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15029 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/5tZnECV7nEE" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15030 [VALUE] => 1250 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 1250 [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15031 [VALUE] => Array ( [TEXT] => <p> Директор по маркетингу, сооснователь банка Точка: Яна Ганник <br> Руководитель интернет-продвижения: Татьяна Корнаущенко <br> Креативный продюсер: Константин Байдак <br> PR-менеджер: Александра Прыткова <br> Руководитель проектов: Софья Масленникова <br> Шеф-дизайнер: Михаил Капустин<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Директор по маркетингу, сооснователь банка Точка: Яна Ганник
Руководитель интернет-продвижения: Татьяна Корнаущенко
Креативный продюсер: Константин Байдак
PR-менеджер: Александра Прыткова
Руководитель проектов: Софья Масленникова
Шеф-дизайнер: Михаил Капустин

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15032 [VALUE] => Array ( [TEXT] => <h3>Daddy’s Film Production</h3> <p> Режиссер: Эмир Кустурица<br> Оператор: Тим Лобов<br> Второй режиссер: Алексей Смоляр<br> Исполнительные продюсеры: Егор Соломатин, Татьяна Луковникова<br> Линейный продюсер: Дамьяна Александрова<br> Директор съемочной группы: Дмитрий Димчевский<br> Замдиректора съемочной группы: Михаил Гоглов<br> Монтаж: Светолик «Мича» Зайц<br> Цветокоррекция: Александр Золоторев (CGF)<br> </p> <h3>The Hatters (музыка)</h3> <p> песня — THE HATTERS - Всё Сразу<br> Авторы текста и музыки: Юрий Музыченко, Павел Личадеев<br> Скрипка, вокал, фортепьяно: Юрий Музыченко<br> Аккордеон, вокал, фортепьяно: Павел Личадеев<br> Труба, фортепьяно: Альтаир Кожахметов<br> Ударные: Дмитрий Вечеринин<br> Бас: Александр Анисимов<br> Тромбон: Вадим Рулев<br> Бэк-вокал, перкуссия: Анна Музыченко<br> Бэк-вокал, перкуссия: Анна Личадеева<br> Директор: Даниил Мустаев<br> Администратор: Даниил Белов<br> Технический директор: Виктор Кузнецов<br> Звукорежиссер: Андрей Тимофеев<br> Сведение: Илья Лукашев<br> Мастеринг: Tom Porcell<br> </p> <p> Выражаем особую благодарность Роме Певзнеру и Александру Бабурину </p> <h3>BlackLight Agency (работа с блогерами)</h3> <p> менеджеры по работе с лидерами мнений: Такоева Ольга, Мария Жукова, Софья Заботина<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Daddy’s Film Production

Режиссер: Эмир Кустурица
Оператор: Тим Лобов
Второй режиссер: Алексей Смоляр
Исполнительные продюсеры: Егор Соломатин, Татьяна Луковникова
Линейный продюсер: Дамьяна Александрова
Директор съемочной группы: Дмитрий Димчевский
Замдиректора съемочной группы: Михаил Гоглов
Монтаж: Светолик «Мича» Зайц
Цветокоррекция: Александр Золоторев (CGF)

The Hatters (музыка)

песня — THE HATTERS - Всё Сразу
Авторы текста и музыки: Юрий Музыченко, Павел Личадеев
Скрипка, вокал, фортепьяно: Юрий Музыченко
Аккордеон, вокал, фортепьяно: Павел Личадеев
Труба, фортепьяно: Альтаир Кожахметов
Ударные: Дмитрий Вечеринин
Бас: Александр Анисимов
Тромбон: Вадим Рулев
Бэк-вокал, перкуссия: Анна Музыченко
Бэк-вокал, перкуссия: Анна Личадеева
Директор: Даниил Мустаев
Администратор: Даниил Белов
Технический директор: Виктор Кузнецов
Звукорежиссер: Андрей Тимофеев
Сведение: Илья Лукашев
Мастеринг: Tom Porcell

Выражаем особую благодарность Роме Певзнеру и Александру Бабурину

BlackLight Agency (работа с блогерами)

менеджеры по работе с лидерами мнений: Такоева Ольга, Мария Жукова, Софья Заботина

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15033 [VALUE] => All at once [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => All at once [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15034 [VALUE] => Array ( [TEXT] => Tochka Bank [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => Tochka Bank [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15035 [VALUE] => Array ( [TEXT] => <p> A music video about hardships of entrepreneurs, directed by Emir Kusturica for a song by a popular Russian music band, has entered the Top-3 of the Russian Youtube overnight. </p> <p> Many Internet users related to the topic of the video, as bloggers, influencers and people of art themselves represent small businesses. </p> <p> The mission of Tochka Bank – the inspiration and the hero of the music/advertising project – is to ease the life of entrepreneurs within the framework of the Russian market. The economy, government, monopolists – it all fills an entrepreneur’s everyday life with craziness, adventure, and the constant necessity to act while relying only on yourself and your allies. </p> <p> The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. An entrepreneur has to overcome difficulties that the main antagonist – the Boss – is responsible for. The Boss is a vivid two-in-one representation of the government and monopolies. Together with his family, he terrorizes local businesspeople by demanding bribes, robbing the spots and collecting cash, not paying the bills and bogarting other businesses. So, it’s Russia as it is. However, we believe that together we can make it right. </p> <p> Emir Kusturica directed the video; his art had brought the gypsy market to life with all the aesthetic and conceptual details so the market got its own laws, everyday life, fashion, personalities. The Hatters – a popular Russian music band – wrote and performed the song. The main characters were played by popular bloggers and entrepreneurs who write about fashion, politics, urban planning and other topics that interest a wide audience. </p> <p> The song is a rebellious hymn for those who are tired of anyone trying to get in the way of their wildest dreams, and as the narrator says it out loud in a straightforward way (“You say no and I say go f*ck yourself”), the lyrics evolve to perky lines “Listen, man, I’m here to take it all”. The hero of the song is willing to take risks (“Everybody here is walking on the edge”) and fight for a better world to live in – the world where you can achieve it all at once. </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

A music video about hardships of entrepreneurs, directed by Emir Kusturica for a song by a popular Russian music band, has entered the Top-3 of the Russian Youtube overnight.

Many Internet users related to the topic of the video, as bloggers, influencers and people of art themselves represent small businesses.

The mission of Tochka Bank – the inspiration and the hero of the music/advertising project – is to ease the life of entrepreneurs within the framework of the Russian market. The economy, government, monopolists – it all fills an entrepreneur’s everyday life with craziness, adventure, and the constant necessity to act while relying only on yourself and your allies.

The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. An entrepreneur has to overcome difficulties that the main antagonist – the Boss – is responsible for. The Boss is a vivid two-in-one representation of the government and monopolies. Together with his family, he terrorizes local businesspeople by demanding bribes, robbing the spots and collecting cash, not paying the bills and bogarting other businesses. So, it’s Russia as it is. However, we believe that together we can make it right.

Emir Kusturica directed the video; his art had brought the gypsy market to life with all the aesthetic and conceptual details so the market got its own laws, everyday life, fashion, personalities. The Hatters – a popular Russian music band – wrote and performed the song. The main characters were played by popular bloggers and entrepreneurs who write about fashion, politics, urban planning and other topics that interest a wide audience.

The song is a rebellious hymn for those who are tired of anyone trying to get in the way of their wildest dreams, and as the narrator says it out loud in a straightforward way (“You say no and I say go f*ck yourself”), the lyrics evolve to perky lines “Listen, man, I’m here to take it all”. The hero of the song is willing to take risks (“Everybody here is walking on the edge”) and fight for a better world to live in – the world where you can achieve it all at once.

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15036 [VALUE] => Array ( [TEXT] => <p> Creative directors: Andrey Gubaydullin, Anton Rozhin</br> Head of Strategy: Dmitry Donik</br> Project manager: Elizaveta Larionova</br> Postproduction: Ilya Linetsky</br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Creative directors: Andrey Gubaydullin, Anton Rozhin
Head of Strategy: Dmitry Donik
Project manager: Elizaveta Larionova
Postproduction: Ilya Linetsky

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_cite] => Array ( [ID] => 65 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Цитаты Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_cite [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_DETAIL_TEXT_AFTER] => Array ( [ID] => 66 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => После слайдера Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_clients_work] => Array ( [ID] => 67 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15037 [VALUE] => Array ( [TEXT] => <p> Co-founder, Head of Marketing: Yana Gannik</br> Head of Internet promotion: Tatiana Kornaushchenko</br> Creative producer: Konstantin Baydak</br> PR-manager: Aleksandra Prytkova</br> Head of projects: Sofya Maslennikova</br> Supervising designer: Mikhail Kapustin</br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Co-founder, Head of Marketing: Yana Gannik
Head of Internet promotion: Tatiana Kornaushchenko
Creative producer: Konstantin Baydak
PR-manager: Aleksandra Prytkova
Head of projects: Sofya Maslennikova
Supervising designer: Mikhail Kapustin

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_creative] => Array ( [ID] => 68 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Креатив Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_branding] => Array ( [ID] => 69 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Брэндинг Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_digital] => Array ( [ID] => 70 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Диджитал Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_media] => Array ( [ID] => 71 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Медиа Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => 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[EN_credits_other] => Array ( [ID] => 73 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15038 [VALUE] => Array ( [TEXT] => <h3>Daddy’s Film Production</h3> <p> Director: Emir Kusturica</br> DOP: Tim Lobov</br> Co-director: Aleksey Smolyar</br> Executive producers: Yegor Solomatin, Tatiana Lukovnikova</br> Line producer: Damiana Aleksandrova</br> Crew chief: Dmitry Dimchevsky</br> Crew chief deputy: Mikhail Goglov</br> Edited by Svetolik “Mica” Zajc</br> Color by: Aleksandr Zolotarev (CGF LLC)</br> </p> <h3>The Hatters (music):</h3> <p> Song by THE HATTERS – All at once</br> Lyrics: Yury Muzychenko, Pavel Lichadeev</br> Violin, vocal, piano: Yury Muzychenko</br> Accordeon, vocal, piano: Pavel Lichadeev</br> Trumpet, piano: Altayir Kozhakhmetov</br> Drums: Dmitry Vecherinin</br> Bass: Aleksandr Anisimov</br> Trombone: Vadim Rulev</br> Backing vocal, percussion: Anna Muzychenko</br> Backing vocal, percussion: Anna Lichadeeva</br> Director: Daniil Mustaev</br> Administrator: Daniil Belov</br> Technical director: Viktor Kuznetsov</br> Sound producer: Andrey Timofeev</br> Sound mixing: Ilya Lukashev</br> Mastering: Tom Porcell</br> </p> <p> Special thanks to Roman Pevzner and Aleksandr Baburin</br> </p> <p> <h3>BlackLight Agency (communication with bloggers):</h3> <p> Opinion leaders managers: Olga Takoeva, Mariia Zhukova, Sofya Zabotina</br> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Daddy’s Film Production

Director: Emir Kusturica
DOP: Tim Lobov
Co-director: Aleksey Smolyar
Executive producers: Yegor Solomatin, Tatiana Lukovnikova
Line producer: Damiana Aleksandrova
Crew chief: Dmitry Dimchevsky
Crew chief deputy: Mikhail Goglov
Edited by Svetolik “Mica” Zajc
Color by: Aleksandr Zolotarev (CGF LLC)

The Hatters (music):

Song by THE HATTERS – All at once
Lyrics: Yury Muzychenko, Pavel Lichadeev
Violin, vocal, piano: Yury Muzychenko
Accordeon, vocal, piano: Pavel Lichadeev
Trumpet, piano: Altayir Kozhakhmetov
Drums: Dmitry Vecherinin
Bass: Aleksandr Anisimov
Trombone: Vadim Rulev
Backing vocal, percussion: Anna Muzychenko
Backing vocal, percussion: Anna Lichadeeva
Director: Daniil Mustaev
Administrator: Daniil Belov
Technical director: Viktor Kuznetsov
Sound producer: Andrey Timofeev
Sound mixing: Ilya Lukashev
Mastering: Tom Porcell

Special thanks to Roman Pevzner and Aleksandr Baburin

BlackLight Agency (communication with bloggers):

Opinion leaders managers: Olga Takoeva, Mariia Zhukova, Sofya Zabotina
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С 2006 года «Пит-Продукт» – российский бренд финской компании Атриа (Atria Oyj), которая производит мясные продукты высокого качества. Финское «сису» (трудолюбие, отсутствие суеты и умение доводить начатое до конца) является частью корпоративной культуры предприятия.

Главные герои ролика — истинные финны — не привыкли проявлять эмоции в ситуации абсолютного удовлетворения, разве что могут затянуть любимую песню!

Мы показали минутку блаженства в исполнении финских актёров Janne Matilla и Aku Sipola, режиссёром выступил их соотечественник Mikko Lehtinen. Герои поют известную народную песню Läksin minä kesäyönä käymään, которая воспевает красоту природы и душевное спокойствие. Мясные деликатесы «Пит-Продукт» прекрасно вписываются в финский дзен и аппетитно дополняют красоту момента.

В рекламной кампании мы интегрировали продукт в скандинавскую философию глубокого наслаждения моментом. Объяснение непереводимых понятий, таких как «haluan vain olla» или «sininen hetki», можно найти на самых разных рекламных носителях. Конечно, вместе с изображением логотипа продукта.

[~DETAIL_TEXT] =>

С 2006 года «Пит-Продукт» – российский бренд финской компании Атриа (Atria Oyj), которая производит мясные продукты высокого качества. Финское «сису» (трудолюбие, отсутствие суеты и умение доводить начатое до конца) является частью корпоративной культуры предприятия.

Главные герои ролика — истинные финны — не привыкли проявлять эмоции в ситуации абсолютного удовлетворения, разве что могут затянуть любимую песню!

Мы показали минутку блаженства в исполнении финских актёров Janne Matilla и Aku Sipola, режиссёром выступил их соотечественник Mikko Lehtinen. Герои поют известную народную песню Läksin minä kesäyönä käymään, которая воспевает красоту природы и душевное спокойствие. Мясные деликатесы «Пит-Продукт» прекрасно вписываются в финский дзен и аппетитно дополняют красоту момента.

В рекламной кампании мы интегрировали продукт в скандинавскую философию глубокого наслаждения моментом. Объяснение непереводимых понятий, таких как «haluan vain olla» или «sininen hetki», можно найти на самых разных рекламных носителях. Конечно, вместе с изображением логотипа продукта.

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Креативные директора: Андрей Губайдуллин, Антон Рожин
Копирайтеры: Анна Коломийченко, Альфия Хафизова
Директор по стратегии: Дмитрий Доник
Коммуникационный стратег: Вероника Маликова
Арт-директор: Кирилл Ратман
Дизайнер: Алексей Климов
Постпродакшн: Владислав Деревянных
Саунд-дизайн: Михаил Кокорин
Аккаунт-менеджер: Наталья Гаак

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[HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] 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[IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14574 [VALUE] => 9 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 9 [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14575 [VALUE] => 97 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 97 [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14576 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/NTmhVHpM0uU" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14577 [VALUE] => 1219 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 1219 [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 14464 [1] => 14465 [2] => 14466 ) [VALUE] => Array ( [0] => 1207 [1] => 1208 [2] => 1209 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 1207 [1] => 1208 [2] => 1209 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => ) [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14578 [VALUE] => Array ( [TEXT] => <p> Директор по маркетингу и инновациям Atria Russia: Ольга Михалёва<br> Руководитель направления маркетинг и реклама: Дарья Андреева<br> Менеджер по коммуникациям и интернет-рекламе: Полина Ошеренко<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Директор по маркетингу и инновациям Atria Russia: Ольга Михалёва
Руководитель направления маркетинг и реклама: Дарья Андреева
Менеджер по коммуникациям и интернет-рекламе: Полина Ошеренко

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14579 [VALUE] => Array ( [TEXT] => <h3>Daddy’s Film Production</h3> <p> Режиссер: Микко Лехтинен<br> Оператор: Владимир Ушаков<br> Исполнительный продюсер: Егор Соломатин<br> 2-й режиссер: Александра Яхонтова<br> Художник-постановщик: Алексей Яндовский<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Daddy’s Film Production

Режиссер: Микко Лехтинен
Оператор: Владимир Ушаков
Исполнительный продюсер: Егор Соломатин
2-й режиссер: Александра Яхонтова
Художник-постановщик: Алексей Яндовский

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 14580 [VALUE] => Speaking the language of Finnish quality [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Speaking the language of Finnish quality [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14581 [VALUE] => Array ( [TEXT] => Pit Product [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => Pit Product [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14582 [VALUE] => Array ( [TEXT] => <p> Pit-Product is a Finnish company with Russian heritage that produces high quality sausages. Since 2006, Pit-Product has been a part of Finnish Atria Oyj Group. The notion “sisu” (a Finnish unrenderable word standing for laboriousness, consistency and ability to finish what you have started) has become an irreplaceable part of the company’s corporate culture. </p> <p> The main characters of the video – as any true Finn – are not used to expressing emotion at the moments of extreme happiness. All they can do is to strike up their favorite song! </p> <p> We showed the moment of bliss performed by Finnish actors Janne Matilla and Aku Sipola and directed by their compatriot Mikko Lehtinen. The heroes sing the famous folk song Läksin minä kesäyönä käymään that glorifies the beauty of nature and peace of mind. Meat delicacies by “Pit-Product” fit perfectly into Finnish philosophy and make an appetizing complement to the beauty of the moment. </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Pit-Product is a Finnish company with Russian heritage that produces high quality sausages. Since 2006, Pit-Product has been a part of Finnish Atria Oyj Group. The notion “sisu” (a Finnish unrenderable word standing for laboriousness, consistency and ability to finish what you have started) has become an irreplaceable part of the company’s corporate culture.

The main characters of the video – as any true Finn – are not used to expressing emotion at the moments of extreme happiness. All they can do is to strike up their favorite song!

We showed the moment of bliss performed by Finnish actors Janne Matilla and Aku Sipola and directed by their compatriot Mikko Lehtinen. The heroes sing the famous folk song Läksin minä kesäyönä käymään that glorifies the beauty of nature and peace of mind. Meat delicacies by “Pit-Product” fit perfectly into Finnish philosophy and make an appetizing complement to the beauty of the moment.

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14583 [VALUE] => Array ( [TEXT] => Creative directors: Andrey Gubaydullin, Anton Rozhin </br> Copywriters: Anna Kolomiychenko, Alfiya Khafizova </br> Head of strategy: Dmitry Donik </br> Communication strategist: Veronika Malikova </br> Art Director: Kirill Ratman</br> Designer: Aleksey Klimov</br> Postproduction: Vladislav Derevyannykh</br> Sound-design: Mikhail Kokorin </br> Account manager: Natalya Gaak </br> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => Creative directors: Andrey Gubaydullin, Anton Rozhin
Copywriters: Anna Kolomiychenko, Alfiya Khafizova
Head of strategy: Dmitry Donik
Communication strategist: Veronika Malikova
Art Director: Kirill Ratman
Designer: Aleksey Klimov
Postproduction: Vladislav Derevyannykh
Sound-design: Mikhail Kokorin
Account manager: Natalya Gaak
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Head of Marketing and Advertising: Darya Andreeva
Communications and Internet advertising manager: Polina Osherenko
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Daddy's film production

Director: Mikko Lehtinen
Camera operator: Vladimir Ushakov
Executive producer: Yegor Solomatin
Co-director: Aleksandra Yakhontova
Production designer: Aleksey Yandovsky

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    [NAME] => OLMAZOR CITY 2020
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«Олмазор-Сити» — стратегически важный для Ташкента объект застройки. Новый район с современной инфраструктурой увеличит территорию столицы на 60 %.

Это настоящее событие для всего Узбекистана.
Событие, которого ждут, как чемпионат мира или редкое природное явление.
Кстати, именно в 2020 году, когда закончатся продажи «Олмазор-Сити», Ташкент накроет солнечное затмение. Символично, не правда ли?

Сюжет роликов, анонсирующих продажи, разворачивается вокруг таинственного события. Интрига строится за счёт кинематографических приёмов из фантастических блокбастеров. Напряжение снимается сценой стихийного народного праздника в стиле современной «махалля», возвращая нас в буквальном смысле с небес на землю! Узбеки умеют радоваться жизни и делают это от души. За два дня съёмок в солнечном Ташкенте было приготовлено и съедено 18 кг. вкуснейшего узбекского плова!

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«Олмазор-Сити» — стратегически важный для Ташкента объект застройки. Новый район с современной инфраструктурой увеличит территорию столицы на 60 %.

Это настоящее событие для всего Узбекистана.
Событие, которого ждут, как чемпионат мира или редкое природное явление.
Кстати, именно в 2020 году, когда закончатся продажи «Олмазор-Сити», Ташкент накроет солнечное затмение. Символично, не правда ли?

Сюжет роликов, анонсирующих продажи, разворачивается вокруг таинственного события. Интрига строится за счёт кинематографических приёмов из фантастических блокбастеров. Напряжение снимается сценой стихийного народного праздника в стиле современной «махалля», возвращая нас в буквальном смысле с небес на землю! Узбеки умеют радоваться жизни и делают это от души. За два дня съёмок в солнечном Ташкенте было приготовлено и съедено 18 кг. вкуснейшего узбекского плова!

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Креативные директора: Андрей Губайдуллин, Антон Рожин
Директор по стратегии: Дмитрий Доник
Коммуникационный стратег: Вероника Маликова
Бренд-дизайн директор: Владислав Деревянных
Постпродакшн: Илья Линецкий
Саунд-дизайн: Михаил Кокорин
Продюсер: Елизавета Ларионова

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [audio] => Array ( [ID] => 12 [TIMESTAMP_X] => 2016-04-04 15:00:28 [IBLOCK_ID] => 1 [NAME] => Аудио [ACTIVE] => Y [SORT] => 500 [CODE] => audio [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аудио [~DEFAULT_VALUE] => ) [cite] => Array ( [ID] => 13 [TIMESTAMP_X] => 2017-07-14 14:13:56 [IBLOCK_ID] => 1 [NAME] => Цитаты [ACTIVE] => Y [SORT] => 500 [CODE] => cite [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => Y [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [search_q] => Array ( [ID] => 26 [TIMESTAMP_X] => 2016-04-25 13:43:42 [IBLOCK_ID] => 1 [NAME] => Поисковые запросы [ACTIVE] => Y [SORT] => 500 [CODE] => search_q [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Поисковые запросы [~DEFAULT_VALUE] => ) [show_main] => Array ( [ID] => 28 [TIMESTAMP_X] => 2016-04-25 15:44:43 [IBLOCK_ID] => 1 [NAME] => Показывать на слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => show_main [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать на слайдере [~DEFAULT_VALUE] => ) [main_video_likes] => Array ( [ID] => 29 [TIMESTAMP_X] => 2017-04-10 17:58:03 [IBLOCK_ID] => 1 [NAME] => main_video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => main_video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => main_video_likes [~DEFAULT_VALUE] => ) [video_likes] => Array ( [ID] => 30 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_likes [ACTIVE] => Y [SORT] => 500 [CODE] => video_likes [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_likes [~DEFAULT_VALUE] => ) [video_watches] => Array ( [ID] => 31 [TIMESTAMP_X] => 2017-04-10 18:16:10 [IBLOCK_ID] => 1 [NAME] => video_watches [ACTIVE] => Y [SORT] => 500 [CODE] => video_watches [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_watches [~DEFAULT_VALUE] => ) [video_html] => Array ( [ID] => 32 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_thumbnails [~DEFAULT_VALUE] => ) [gallery] => Array ( [ID] => 34 [TIMESTAMP_X] => 2017-04-28 12:14:28 [IBLOCK_ID] => 1 [NAME] => Галерея [ACTIVE] => Y [SORT] => 500 [CODE] => gallery [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14329 [VALUE] => Array ( [TEXT] => <p> Координатор по рекламе AKFA Group of Companies: Азиз Лутфуллаев<br> Руководитель департамента рекламы по направлению строительства AKFA Group of Companies: Ситора Дадабаева<br> Координатор девелоперских компаний AKFA Group of Companies: Артур Нуриев <br> Проджект-менеджер AKFA Group of Companies: Ислом Гулямов<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Координатор по рекламе AKFA Group of Companies: Азиз Лутфуллаев
Руководитель департамента рекламы по направлению строительства AKFA Group of Companies: Ситора Дадабаева
Координатор девелоперских компаний AKFA Group of Companies: Артур Нуриев
Проджект-менеджер AKFA Group of Companies: Ислом Гулямов

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 14330 [VALUE] => Array ( [TEXT] => <h3>Продакшн: Synergy Art</h3> <p> Режиссеры: Нариман Султанходжаев, Фуадбей Копадзе<br> Художник-постановщик: Хусан Пулатов<br> Художник по костюмам: Хилола Шер<br> Оператор: Хусанбой Алиджонов<br> Исполнительный продюсер: Нона Муродхуджаева<br> Монтаж: Фуадбей Копадзе, Нариман Султанходжаев<br> Грим: Екатерина Серякова<br> Композитор: Джасур Балалбаев<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Продакшн: Synergy Art

Режиссеры: Нариман Султанходжаев, Фуадбей Копадзе
Художник-постановщик: Хусан Пулатов
Художник по костюмам: Хилола Шер
Оператор: Хусанбой Алиджонов
Исполнительный продюсер: Нона Муродхуджаева
Монтаж: Фуадбей Копадзе, Нариман Султанходжаев
Грим: Екатерина Серякова
Композитор: Джасур Балалбаев

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы агентство Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_cite] => Array ( [ID] => 65 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Цитаты Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_cite [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цитаты Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_DETAIL_TEXT_AFTER] => Array ( [ID] => 66 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => После слайдера Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_clients_work] => Array ( [ID] => 67 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы клиент Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_creative] => Array ( [ID] => 68 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Креатив Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_branding] => Array ( [ID] => 69 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Брэндинг Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_digital] => Array ( [ID] => 70 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Диджитал Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_media] => Array ( [ID] => 71 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Медиа Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_effects] => Array ( [ID] => 72 [TIMESTAMP_X] => 2017-11-20 15:18:35 [IBLOCK_ID] => 1 [NAME] => Эффективность Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_credits_other] => Array ( [ID] => 73 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_SHOW] => Array ( [ID] => 74 [TIMESTAMP_X] => 2017-12-15 09:33:23 [IBLOCK_ID] => 1 [NAME] => Отображать на английской версии [ACTIVE] => Y 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[SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 14324 [1] => 14325 ) [VALUE] => Array ( [0] => 89 [1] => 7 ) [DESCRIPTION] => Array ( [0] => [1] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 89 [1] => 7 ) [~DESCRIPTION] => Array ( [0] => [1] => ) [~NAME] => Услуга [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Креатив [LINK_ELEMENT_VALUE] => Array ( [89] => Array ( [ID] => 89 [~ID] => 89 [IBLOCK_ID] => 4 [~IBLOCK_ID] => 4 [NAME] => Креатив [~NAME] => Креатив [DETAIL_PAGE_URL] => /agency/#service-89 [~DETAIL_PAGE_URL] => /agency/#service-89 [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SORT] => 500 [~SORT] => 500 [LANG_DIR] => /en/ [~LANG_DIR] => /en/ [CODE] => creative [~CODE] => creative [EXTERNAL_ID] => 89 [~EXTERNAL_ID] => 89 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [IBLOCK_TYPE_ID] => content [~IBLOCK_TYPE_ID] => content [IBLOCK_CODE] => service [~IBLOCK_CODE] => service [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s2 [~LID] => s2 ) ) ) ) [service] => Array ( [89] => Креатив ) )
Array
(
    [ID] => 714
    [~ID] => 714
    [IBLOCK_ID] => 1
    [~IBLOCK_ID] => 1
    [IBLOCK_SECTION_ID] => 
    [~IBLOCK_SECTION_ID] => 
    [NAME] => Digital-танец
    [~NAME] => Digital-танец
    [ACTIVE_FROM] => 09.10.2019
    [~ACTIVE_FROM] => 09.10.2019
    [TIMESTAMP_X] => 28.11.2019 12:07:17
    [~TIMESTAMP_X] => 28.11.2019 12:07:17
    [DETAIL_PAGE_URL] => /portfolio/digital-tanets/
    [~DETAIL_PAGE_URL] => /portfolio/digital-tanets/
    [LIST_PAGE_URL] => /portfolio/
    [~LIST_PAGE_URL] => /portfolio/
    [DETAIL_TEXT] => 

Сайт-презентация хореографа Славы Самодурова метафорично отражает стиль маэстро — компиляция, эксперимент, новое прочтение классики. Слава Самодуров, балетмейстер-новатор, смотрит на имперское искусство танца через призму 21 века.

Традиции и высокое искусство передаются глубоким зелёным цветом сайта. Тут же классическая книжная вёрстка переосмысливается в интерфейсе и начинает звучать по-новому. Особая айдентика пунктуации становится аллегорией нотных записей. А динамичный элемент загрузки — аллюзией на схему записи танца.

Брутальная плакатная вёрстка и наклонный напористый шрифт очень точно отражают характер хореографа — упорный и целеустремленный.

Это не просто страничка мастера, это сайт-погружение, сайт-творческий путь, сайт-Alter Ego

[~DETAIL_TEXT] =>

Сайт-презентация хореографа Славы Самодурова метафорично отражает стиль маэстро — компиляция, эксперимент, новое прочтение классики. Слава Самодуров, балетмейстер-новатор, смотрит на имперское искусство танца через призму 21 века.

Традиции и высокое искусство передаются глубоким зелёным цветом сайта. Тут же классическая книжная вёрстка переосмысливается в интерфейсе и начинает звучать по-новому. Особая айдентика пунктуации становится аллегорией нотных записей. А динамичный элемент загрузки — аллюзией на схему записи танца.

Брутальная плакатная вёрстка и наклонный напористый шрифт очень точно отражают характер хореографа — упорный и целеустремленный.

Это не просто страничка мастера, это сайт-погружение, сайт-творческий путь, сайт-Alter Ego

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Креативный директор: Андрей Губайдуллин
Креативный диджитал директор: Дмитрий Маслаков
Диджитал арт-директор: Анна Маслякова
Техлид: Василий Цыкин
Веб-разработчик: Евгений Журкин
Диджитал дизайнер: Лилия Загидуллина
Музыка: Кирилл Плотников
Фотограф и оператор: Алексей Ударцев

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы агентство [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [audio] => Array ( [ID] => 12 [TIMESTAMP_X] => 2016-04-04 15:00:28 [IBLOCK_ID] => 1 [NAME] => Аудио [ACTIVE] => Y [SORT] => 500 [CODE] => audio [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Аудио [~DEFAULT_VALUE] => ) [cite] => Array ( [ID] => 13 [TIMESTAMP_X] => 2017-07-14 14:13:56 [IBLOCK_ID] => 1 [NAME] => Цитаты [ACTIVE] => Y [SORT] => 500 [CODE] => cite [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 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Array ( [0] => 14133 [1] => 14134 [2] => 14135 [3] => 14136 [4] => 14137 [5] => 14138 [6] => 14139 [7] => 14140 [8] => 14141 [9] => 14142 ) [VALUE] => Array ( [0] => 1159 [1] => 1184 [2] => 1182 [3] => 1162 [4] => 1180 [5] => 1163 [6] => 1181 [7] => 1160 [8] => 1161 [9] => 1186 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => [7] => [8] => [9] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 1159 [1] => 1184 [2] => 1182 [3] => 1162 [4] => 1180 [5] => 1163 [6] => 1181 [7] => 1160 [8] => 1161 [9] => 1186 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => [7] => [8] => [9] => ) [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15055 [VALUE] => Array ( [TEXT] => <p> Слава Самодуров, хореограф Ural Opera Ballet<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Слава Самодуров, хореограф Ural Opera Ballet

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[SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => 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[IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 15056 [VALUE] => Digital Dance [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Digital Dance [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15057 [VALUE] => Array ( [TEXT] => Personnel choreographer’s website [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => Personnel choreographer’s website [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15058 [VALUE] => Array ( [TEXT] => <p> Slava Samodurov — an innovative choreographer — has viewed imperial art from the perspective of the 21 century. He uses tradition of classical ballet, compiling it and experimenting with it. </p> <p> We did the same with the website interface — we reshaped traditional book make-up so that it fits into modern digital environment, and turned out to be a completely new experience. </p> <p> Deep green colour as the symbol of high art, a unique identity of punctuation acting as metaphor of music notation, brutal poster make-up as the reflection of the choreographer’s character.  <!--noindex--><a href="https://slavasamodurov.com/" rel="nofollow" target="_blank">See it</a><!--/noindex-->  for yourself! <p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Slava Samodurov — an innovative choreographer — has viewed imperial art from the perspective of the 21 century. He uses tradition of classical ballet, compiling it and experimenting with it.

We did the same with the website interface — we reshaped traditional book make-up so that it fits into modern digital environment, and turned out to be a completely new experience.

Deep green colour as the symbol of high art, a unique identity of punctuation acting as metaphor of music notation, brutal poster make-up as the reflection of the choreographer’s character.  See it  for yourself!

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 15059 [VALUE] => Array ( [TEXT] => <p> Creative director: Andey Gubaydullin</br> Creative digital director: Dmitry Maslakov</br> Digital art director: Anna Maslyakova</br> Tech lead: Vasily Tsykin</br> Web developer: Evgeniy Zhurkin</br> Digital designer: Lilia Zagidullina</br> Music: Kirill Plotnikov</br> Photographer and operator: Aleksey Udartsev</br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Creative director: Andey Gubaydullin
Creative digital director: Dmitry Maslakov
Digital art director: Anna Maslyakova
Tech lead: Vasily Tsykin
Web developer: Evgeniy Zhurkin
Digital designer: Lilia Zagidullina
Music: Kirill Plotnikov
Photographer and operator: Aleksey Udartsev

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Slava Samodurov, choreographer of Ural Opera Ballet

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_creative] => Array ( [ID] => 68 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Креатив Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_branding] => Array ( [ID] => 69 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Брэндинг Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_digital] => Array ( [ID] => 70 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Диджитал Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] 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[EN_credits_other] => Array ( [ID] => 73 [TIMESTAMP_X] => 2017-11-16 10:00:17 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Кредитсы другие Eng [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [EN_SHOW] => Array ( [ID] => 74 [TIMESTAMP_X] => 2017-12-15 09:33:23 [IBLOCK_ID] => 1 [NAME] => Отображать на английской версии [ACTIVE] => Y [SORT] => 500 [CODE] => EN_SHOW [DEFAULT_VALUE] => 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Array
(
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    [NAME] => Вместе к золоту!
    [~NAME] => Вместе к золоту!
    [ACTIVE_FROM] => 24.09.2019
    [~ACTIVE_FROM] => 24.09.2019
    [TIMESTAMP_X] => 24.09.2019 15:40:46
    [~TIMESTAMP_X] => 24.09.2019 15:40:46
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    [DETAIL_TEXT] => 

Недавно казахстанский ForteBank стал официальным банком хоккейного клуба «Барыс».
По итогам сезона 2018/2019 клуб из Астаны показал лучший результат в истории регулярных чемпионатов по набранным очкам.

Банк гордится командой и перед новым сезоном решил выразить свою веру в победу в спонсорском ролике. Видео будет транслироваться не только на национальном ТВ, но и перед международными матчами, поэтому слоган звучит на английском — «Going for the gold together!».

Золото занимает особое место в государственной символике Казахстана, означая благополучие, справедливость и великодушие на флаге и гербе. В ролике фраза «Вместе к золоту!» расцветает множеством смыслов благодаря лучезарной улыбке хоккеиста.

Съемки проходили во время реальной тренировки команды на домашней арене клуба. Главным героем стал форвард «Барыса» Алихан Асетов. Рядом в кадре — нападающий Роман Старченко.

[~DETAIL_TEXT] =>

Недавно казахстанский ForteBank стал официальным банком хоккейного клуба «Барыс».
По итогам сезона 2018/2019 клуб из Астаны показал лучший результат в истории регулярных чемпионатов по набранным очкам.

Банк гордится командой и перед новым сезоном решил выразить свою веру в победу в спонсорском ролике. Видео будет транслироваться не только на национальном ТВ, но и перед международными матчами, поэтому слоган звучит на английском — «Going for the gold together!».

Золото занимает особое место в государственной символике Казахстана, означая благополучие, справедливость и великодушие на флаге и гербе. В ролике фраза «Вместе к золоту!» расцветает множеством смыслов благодаря лучезарной улыбке хоккеиста.

Съемки проходили во время реальной тренировки команды на домашней арене клуба. Главным героем стал форвард «Барыса» Алихан Асетов. Рядом в кадре — нападающий Роман Старченко.

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Креативный директор: Андрей Губайдуллин
Копирайтер: Евгений Примаченко
Дизайн-директор: Владислав Деревянных
Постпродакшн: Илья Линецкий, Максим Гейченко
Продюсер: Елизавета Ларионова

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[TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_html [ACTIVE] => Y [SORT] => 500 [CODE] => video_html [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 13803 [VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/_v0Ls4iyqwA" frameborder="0" allowfullscreen></iframe> [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => video_html [~DEFAULT_VALUE] => ) [video_thumbnails] => Array ( [ID] => 33 [TIMESTAMP_X] => 2017-04-10 18:39:36 [IBLOCK_ID] => 1 [NAME] => video_thumbnails [ACTIVE] => Y [SORT] => 500 [CODE] => video_thumbnails [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 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[VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Галерея [~DEFAULT_VALUE] => ) [DETAIL_TEXT_AFTER] => Array ( [ID] => 36 [TIMESTAMP_X] => 2017-04-28 13:10:25 [IBLOCK_ID] => 1 [NAME] => После слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => DETAIL_TEXT_AFTER [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => После слайдера [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [clients_work] => Array ( [ID] => 37 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Кредитсы клиент [ACTIVE] => Y [SORT] => 500 [CODE] => clients_work [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 13805 [VALUE] => Array ( [TEXT] => <p> Старший банкир Направления маркетинговых коммуникаций и PR: Антон Ким <br> Ведущий банкир Направления маркетинговых коммуникаций и PR: Александр Кутдусов<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Старший банкир Направления маркетинговых коммуникаций и PR: Антон Ким
Ведущий банкир Направления маркетинговых коммуникаций и PR: Александр Кутдусов

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы клиент [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [creative] => Array ( [ID] => 38 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Креатив [ACTIVE] => Y [SORT] => 500 [CODE] => creative [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Креатив [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [branding] => Array ( [ID] => 39 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Брэндинг [ACTIVE] => Y [SORT] => 500 [CODE] => branding [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Брэндинг [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [digital] => Array ( [ID] => 40 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Диджитал [ACTIVE] => Y [SORT] => 500 [CODE] => digital [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Диджитал [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [media] => Array ( [ID] => 41 [TIMESTAMP_X] => 2017-07-14 14:12:21 [IBLOCK_ID] => 1 [NAME] => Медиа [ACTIVE] => Y [SORT] => 500 [CODE] => media [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Медиа [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [effects] => Array ( [ID] => 42 [TIMESTAMP_X] => 2017-07-14 15:50:11 [IBLOCK_ID] => 1 [NAME] => Эффективность [ACTIVE] => Y [SORT] => 500 [CODE] => effects [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Эффективность [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [credits_other] => Array ( [ID] => 43 [TIMESTAMP_X] => 2017-07-18 08:21:10 [IBLOCK_ID] => 1 [NAME] => Кредитсы другие [ACTIVE] => Y [SORT] => 500 [CODE] => credits_other [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 13806 [VALUE] => Array ( [TEXT] => <h3>Daddy’s Film Production</h3> <p> Режиссер: Андрей Губайдуллин<br> Оператор: Владимир Ушаков<br> Механик камеры: Илья Подгурский<br> Фокус-пуллер: Алан Закощиков<br> Продюсер: Егор Соломатин<br> Директор съемочной группы: Дмитрий Димчевский<br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Daddy’s Film Production

Режиссер: Андрей Губайдуллин
Оператор: Владимир Ушаков
Механик камеры: Илья Подгурский
Фокус-пуллер: Алан Закощиков
Продюсер: Егор Соломатин
Директор съемочной группы: Дмитрий Димчевский

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => Кредитсы другие [~DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) ) [PREVIEW_VIDEO] => Array ( [ID] => 47 [TIMESTAMP_X] => 2017-07-27 14:58:22 [IBLOCK_ID] => 1 [NAME] => Видео превью [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_VIDEO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Видео превью [~DEFAULT_VALUE] => ) [EN_NAME] => Array ( [ID] => 55 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Название Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 13807 [VALUE] => Golden smile [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Golden smile [~DESCRIPTION] => [~NAME] => Название Eng [~DEFAULT_VALUE] => ) [EN_PREVIEW_TEXT] => Array ( [ID] => 56 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_PREVIEW_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_PREVIEW_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 13808 [VALUE] => Array ( [TEXT] => ForteBank [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => ForteBank [TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_PREVIEW_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_DETAIL_TEXT] => Array ( [ID] => 57 [TIMESTAMP_X] => 2017-11-15 15:42:46 [IBLOCK_ID] => 1 [NAME] => EN_ DETAIL_TEXT [ACTIVE] => Y [SORT] => 500 [CODE] => EN_DETAIL_TEXT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 13809 [VALUE] => Array ( [TEXT] => <p> ForteBank, a Kazakhstani bank, has recently became the official sponsor of Barys hockey club. As for the end of 2018/2019 season, the club has demonstrated great results and has topped the leaderboard. </p> <p> The Bank is proud of the team and wants to express the feelings and its hope for future victories in a sponsorship video clip. The video has a slogan in English - «Going for the gold together!» - as it’s going to be broadcast not only on national TV, but before international games as well. </p> <p> Gold is a significant element in Kazakhstan’s national symbolic system: pictured on the flag and the coat of arms, it means wellbeing, justice and open-heartedness. A hockey player’s bright smile reveals the numerous meanings that Voskhod has implied in the video’s key phrase «Going for the gold together!». </p> <p> We shot the clip during the team’s live training session at the club’s home arena. The main character is Barys’s actual player, Alykhan Asetov, playing as a forward. Next to him in the shot is another forward Roman Starchenko. </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

ForteBank, a Kazakhstani bank, has recently became the official sponsor of Barys hockey club. As for the end of 2018/2019 season, the club has demonstrated great results and has topped the leaderboard.

The Bank is proud of the team and wants to express the feelings and its hope for future victories in a sponsorship video clip. The video has a slogan in English - «Going for the gold together!» - as it’s going to be broadcast not only on national TV, but before international games as well.

Gold is a significant element in Kazakhstan’s national symbolic system: pictured on the flag and the coat of arms, it means wellbeing, justice and open-heartedness. A hockey player’s bright smile reveals the numerous meanings that Voskhod has implied in the video’s key phrase «Going for the gold together!».

We shot the clip during the team’s live training session at the club’s home arena. The main character is Barys’s actual player, Alykhan Asetov, playing as a forward. Next to him in the shot is another forward Roman Starchenko.

[TYPE] => HTML ) [~DESCRIPTION] => [~NAME] => EN_ DETAIL_TEXT [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) ) [EN_workers] => Array ( [ID] => 64 [TIMESTAMP_X] => 2017-11-16 09:57:24 [IBLOCK_ID] => 1 [NAME] => Кредитсы агентство Eng [ACTIVE] => Y [SORT] => 500 [CODE] => EN_workers [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [PROPERTY_VALUE_ID] => 13810 [VALUE] => Array ( [TEXT] => <p> Creative director: Andrey Gubaydullin</br> Copywriter: Evgeny Primachenko </br> Design Director: Vladislav Derevyannykh</br> Postproduction: Ilya Linetsky, Maxim Geychenko</br> Producer: Elizaveta Larionova</br> </p> [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] =>

Creative director: Andrey Gubaydullin
Copywriter: Evgeny Primachenko
Design Director: Vladislav Derevyannykh
Postproduction: Ilya Linetsky, Maxim Geychenko
Producer: Elizaveta Larionova

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Senior banker of Marketing communications and PR: Anton Kim
Leading banker of Marketing communications and PR: Aleksandr Kutdusov

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Daddy's film production

Director: Andrey Gubaydullin
Cameraman: Vladimir Ushakov
Camera engineer: Ilya Podgursky
Focus-puller: Alan Zakoshchikov
Producer: Egor Solomatin
Head of the production team: Dmitry Dimchevsky

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Комбинат мясной гастрономии «Черкашин и партнеръ» представил новую линейку диетических продуктов. Первой в серии стала ветчина «Фитнес» из мяса индейки, по калорийности равная обезжиренному творогу. Продукт ориентирован на тех, кто задумался о здоровом образе жизни и следит за своим питанием.

Забавный ролик снят в стилистике фитнес-фейлов. Мы видим начинающих спортсменов, которые впервые пришли в спортзал: кто-то качает пресс на аппарате для гребли, кто-то поднимает штангу пышным животом…

Не стоит отчаиваться, если с тренажёрами не сложилось. Настоящий фитнес начинается с правильной колбасы!

В ролике нет супергероев, а персонажи не вымышлены. Почти все актёры действительно пришли в тренажёрный зал первый раз в жизни!

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Проблема современного общества — избыток визуальных раздражителей. В калейдоскопе картинок человек перестаёт осознавать свои эмоции.

Предприниматель и коуч Владимир Васкевич создал уникальный проект «Путешествие в темноте».
Владимир проводит экскурсии по Екатеринбургу, помогая людям вернуть сенсорную чувствительность и осмыслить то, что они видят каждый день. Экскурсии необычны и по содержанию, и по формату: Владимир — гид, лишённый зрения.

Сайт проекта  рассказывает про услугу, погружая нас в мир человека, воспринимающего пространство иначе. Художественные и технические средства призваны обнулить прошлый опыт и дать старт формированию нового.

Пользователь сталкивается с непривычными способами взаимодействия с интернет-средой — голосовые команды, аудиометки, ориентация в трёхмерном пространстве*. Чем дольше мы исследуем сайт, тем понятнее становится окружающая темнота. Шорох, шум, гул, капель, клаксон превращаются в новые ориентиры. В «корзину» можно сложить звуки реальных мест города, чтобы создать индивидуальный маршрут и забронировать необычную прогулку.

В отзывах люди делятся просветлениями, которые произошли с ними во время Путешествия в темноте.

*При создании сайта использованы технологии Сinema 4d, canvas, sound mapping, Google Voice to speech service API,THREE.js, vue.js, svg-animation, Google maps API, возможности браузеров motion and orientation, voice recording.

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Кэшбеком уже никого не удивишь. Но когда кэшбек платежной системы суммируется с кэшбеком банка и акциями — это впечатляет! Как и невероятная простота возвращения средств на карту.

В новом ролике платёжной карты «МИР», построенном на контрастах, совмещены оба удивительных факта.
С одной стороны — грандиозный марш-бросок бонусов, монет и купюр, символизирующий масштаб предложения. С другой — мирная атмосфера дома, далёкая от суеты и погони за скидками.

Действительно, зачем волноваться, если бонусы и проценты сами торопятся «упасть» на карту.

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Банк Точка воспевает своих клиентов в каждой рекламной кампании. Мир предпринимателей открывается перед нами с необычных сторон в разных стилях и жанрах, но всегда в позитивном ключе.

На этот раз Точка объединила отчаянных предпринимателей в масштабном рекламно-музыкальном проекте «под предводительством» Эмира Кустурицы и группы The Hatters.

Герои клипа — известные блогеры, музыканты, режиссёры, танцоры — вынуждены выживать в мире грубой силы, коррупции и беззакония.

Телеведущий и блогер Евгений Кулик играет мелкого торговца коврами. Политический журналист и предприниматель Илья Варламов — участника проплаченного тендера. Модный блогер и актриса Снежана Самохина — парикмахера. Участники группы The Hatters — музыкантов, поющих и играющих на заказ.

В кино и в жизни они в буквальном смысле «ходят по краю, за мечтой!». Их жизнь напоминает авантюру, полную абсурда и гротеска. Эмир Кустурица мастерски воссоздал мир предпринимателей в образе маленького цыганского городка, наполненного страстями, конкуренцией, нешуточной борьбой и, конечно же, музыкой!

Рефреном клипа становится девиз новой песни от группы The Hatters — «Мы такие же, как ты!».

Яна Ганник, сооснователь Банка Точка:

— Предприниматели — это люди с мощной энергией. Они меняют наш мир к лучшему и делают это с полной отдачей: самозабвенно, буквально с песнями и плясками.
Русско-цыганский народный уличный алкохардкор на душевных инструментах от группы The Hatters, звучащий в гротескном мире гениального режиссера Эмира Кустурицы — это именно то, что на наш взгляд олицетворяет будни среднего российского предпринимателя. Мы хотели возвести в абсолют абсурдность сюжета, поэтому даже рекламные слоганы банка в роликах написаны в «цыганском» стиле.

Антон Рожин, креативный директор РА «Восход»:

— Банк Точка каждый раз мотивирует нас повышать планку. На всех проектах этого клиента мы работаем с топовыми режиссёрами, но в этом году история вышла за рамки простого предпринимательства.
К рекламному проекту присоединились настоящие единомышленники — талантливейшие музыканты, представители современной онлайн-культуры и даже такой мэтр как Эмир Кустурица.
История перестала быть сюжетом про бизнес или проблемы самозанятых, а стала драмой про талантливых предпринимателей, которые вынуждены бороться за лучший мир. Не зря в сценарии появился базовый конфликт добра и зла, нового и старого, который разрешается победой предпринимательского духа.

Эмир Кустурица, режиссёр:

— Это были очень сложные съемки и по количеству материала, и по плотности кадров. Нужно было отснять огромный объем за 3 съёмочных дня, причём мы полностью зависели от солнечного света. Темп был за гранью реальности. Русская команда проявила себя на 100% — на площадке ребята продемонстрировали фантастический профессионализм.
Те, кто делают рекламу, должны помнить о монументальных вещах: сторителлинге, работе с актёром, а не только о том, что цвет клетки рубашки должен попадать в цвета продукта, или как там это у вас называется… Надеюсь, что не только креативные люди, но и компании, которые выделяют бюджет, будут задумываться об этом. И доверять вкусу режиссеров, которых нанимают. Иначе зачем всё это?

Снежана Самохина, блогер:

— Я считаю, что мне очень повезло оказаться в компании столь талантливых и клёвых людей. Я чувствовала, что мы все на одной волне, несмотря на то, что многие видели друг друга впервые.
Все, кто собрался на площадке, от Эмира Кустурицы до ассистента художника по костюмам — пассионарии, которые не берегли энергию, работая вполсилы, а наоборот генерили ее и вкладывали в наш проект в двукратном и трехкратном объёме. Я думаю, по ролику это видно. А в конечном счете это и есть предпринимательство — созидательный бешеный поток энергии.

Рекламная кампания Точки состоит из одного 6-минутного музыкального клипа и семи 30-секундных рекламных роликов.

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С 2006 года «Пит-Продукт» – российский бренд финской компании Атриа (Atria Oyj), которая производит мясные продукты высокого качества. Финское «сису» (трудолюбие, отсутствие суеты и умение доводить начатое до конца) является частью корпоративной культуры предприятия.

Главные герои ролика — истинные финны — не привыкли проявлять эмоции в ситуации абсолютного удовлетворения, разве что могут затянуть любимую песню!

Мы показали минутку блаженства в исполнении финских актёров Janne Matilla и Aku Sipola, режиссёром выступил их соотечественник Mikko Lehtinen. Герои поют известную народную песню Läksin minä kesäyönä käymään, которая воспевает красоту природы и душевное спокойствие. Мясные деликатесы «Пит-Продукт» прекрасно вписываются в финский дзен и аппетитно дополняют красоту момента.

В рекламной кампании мы интегрировали продукт в скандинавскую философию глубокого наслаждения моментом. Объяснение непереводимых понятий, таких как «haluan vain olla» или «sininen hetki», можно найти на самых разных рекламных носителях. Конечно, вместе с изображением логотипа продукта.

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«Олмазор-Сити» — стратегически важный для Ташкента объект застройки. Новый район с современной инфраструктурой увеличит территорию столицы на 60 %.

Это настоящее событие для всего Узбекистана.
Событие, которого ждут, как чемпионат мира или редкое природное явление.
Кстати, именно в 2020 году, когда закончатся продажи «Олмазор-Сити», Ташкент накроет солнечное затмение. Символично, не правда ли?

Сюжет роликов, анонсирующих продажи, разворачивается вокруг таинственного события. Интрига строится за счёт кинематографических приёмов из фантастических блокбастеров. Напряжение снимается сценой стихийного народного праздника в стиле современной «махалля», возвращая нас в буквальном смысле с небес на землю! Узбеки умеют радоваться жизни и делают это от души. За два дня съёмок в солнечном Ташкенте было приготовлено и съедено 18 кг. вкуснейшего узбекского плова!

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Сайт-презентация хореографа Славы Самодурова метафорично отражает стиль маэстро — компиляция, эксперимент, новое прочтение классики. Слава Самодуров, балетмейстер-новатор, смотрит на имперское искусство танца через призму 21 века.

Традиции и высокое искусство передаются глубоким зелёным цветом сайта. Тут же классическая книжная вёрстка переосмысливается в интерфейсе и начинает звучать по-новому. Особая айдентика пунктуации становится аллегорией нотных записей. А динамичный элемент загрузки — аллюзией на схему записи танца.

Брутальная плакатная вёрстка и наклонный напористый шрифт очень точно отражают характер хореографа — упорный и целеустремленный.

Это не просто страничка мастера, это сайт-погружение, сайт-творческий путь, сайт-Alter Ego

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Недавно казахстанский ForteBank стал официальным банком хоккейного клуба «Барыс».
По итогам сезона 2018/2019 клуб из Астаны показал лучший результат в истории регулярных чемпионатов по набранным очкам.

Банк гордится командой и перед новым сезоном решил выразить свою веру в победу в спонсорском ролике. Видео будет транслироваться не только на национальном ТВ, но и перед международными матчами, поэтому слоган звучит на английском — «Going for the gold together!».

Золото занимает особое место в государственной символике Казахстана, означая благополучие, справедливость и великодушие на флаге и гербе. В ролике фраза «Вместе к золоту!» расцветает множеством смыслов благодаря лучезарной улыбке хоккеиста.

Съемки проходили во время реальной тренировки команды на домашней арене клуба. Главным героем стал форвард «Барыса» Алихан Асетов. Рядом в кадре — нападающий Роман Старченко.

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