red dot 2019

Forte Femme perfume was designed to prominent female business in Kazakhstan.We turned the national currency symbol (Tenge ₸) into the perfume logo, thus transforming it to the symbol of female entrepreneurship in the country.

Forte Femme perfume bottle tells more than just about the chemical composition of it: we learn that 52% of all sole proprietors of the country are women, 43% of all small and medium-sized businesses are operated by women, and women contribute to 39.5% of the country’s GDP. With Forte Femme, all Kazakhstan has literally started to feel women’s contribution to the country’s economy.