Блог РА Восход
Мы создаем визуальные решения для всех медиа и коммуникационных каналов.
Мы предлагаем интерактивные инструменты вовлечения аудитории.
Точный расчет и выверенная стратегия, в которой креатив и медиа – единое целое.
Наши идеи открывают новые возможности для бизнеса.
Креативное агентство #1
2011 2012 2013 2014 2016 2017
по версии Ассоциации Коммуникационных Агентств России
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Мы не читаем лекции, мы вдохновляем — честно и прямо рассказываем о креативности и творчестве,
фестивалях, отношениях с клиентами и внутренней кухне.
Для букинга спикеров напишите нашему PR менеджеру
Ирине Лбовой
irina@ravoskhod.ru
Telling my story
Дарья Овечкина
24.04
Telling Stories Conference
Москва
Москва
Смех и страх в креативе
Антон Мамыкин, Александр Синюк
23.04
Best Cases Conference, Москва
В смысле?
Дарья Овечкина
21.04
White Square
Минск, Белоруссия
Минск, Белоруссия
Это моя территория
Владислав Деревянных
20.04
White Square
Минск, Белоруссия
Минск, Белоруссия
Advertise like Putin is not watching!
Дарья Овечкина и Антон Рожин
20.10.2017
Golden Drum, Любляна
Дело не в деньгах
Егор Малахов
31.05.2017
Effie Russia Winners Conference, Москва
Качество или количество
Андрей Губайдуллин
24.05.2017
Russian Marketing Week, Москва
Don’t miss the future. Есть ли место для креатива в эру Digital
Андрей Губайдуллин
17.05.2017
Форум креативной индустрии Ploschadka, Сочи
Рок-звезда в рекламе
Владислав Деревянных
28.04.2017
White Square Festival, Минск
Современные тренды в дизайне упаковки
Владислав Деревянных
19.04.2017
Interfood Ural, Екатеринбург
Презентация кампаний «Сделано диабетиками» и «С крабом круче!»
Андрей Губайдуллин
18.04.2017
Best Cases Conference, Москва
Quantity or quality
Андрей Губайдуллин
24.01.2017
Best Marketing Conference, Вильнюс
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[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 7950
[1] => 7951
[2] => 7952
[3] => 7953
[4] => 7954
[5] => 7955
[6] => 7956
[7] => 7957
[8] => 7958
[9] => 7959
[10] => 7960
[11] => 7961
)
[VALUE] => Array
(
[0] => 704
[1] => 705
[2] => 706
[3] => 707
[4] => 708
[5] => 709
[6] => 710
[7] => 711
[8] => 712
[9] => 713
[10] => 714
[11] => 715
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
[6] =>
[7] =>
[8] =>
[9] =>
[10] =>
[11] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 704
[1] => 705
[2] => 706
[3] => 707
[4] => 708
[5] => 709
[6] => 710
[7] => 711
[8] => 712
[9] => 713
[10] => 714
[11] => 715
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
[6] =>
[7] =>
[8] =>
[9] =>
[10] =>
[11] =>
)
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7982
[VALUE] => Junited
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Junited
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7983
[VALUE] => Array
(
[TEXT] => Children shoe brand
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Children shoe brand
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7984
[VALUE] => Array
(
[TEXT] => Naming and visual identity are targeted to kids, not their parents. The logo looks like an emodji and the bright colors catch attention on the shelves.
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Naming and visual identity are targeted to kids, not their parents. The logo looks like an emodji and the bright colors catch attention on the shelves.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7985
[VALUE] => Array
(
[TEXT] => Creative Director: Andrey Gubaydullin <br>
Design Director: Vladislav Derevyannikh <br>
Art Director: Kirill Ratman <br>
Motion designer: Maxim Geichenko <br>
Prepress: Alexey Klimov
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Creative Director: Andrey Gubaydullin
Design Director: Vladislav Derevyannikh
Art Director: Kirill Ratman
Motion designer: Maxim Geichenko
Prepress: Alexey Klimov
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
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Банк Точка продолжает формировать категорию финансовых услуг для предпринимателей, расширяя стандарты банковского сервиса (как вам, например, идея получать кэшбек с уплаты налогов?).
Каждая рекламная кампания Точки — история не о Банке, а о тех, для кого он работает: «Дело не в деньгах» и «Предпринимать — значит помогать» выражают философию современного предпринимательства и инициируют общественную дискуссию о роли предпринимателей в нашей стране. В новой кампании банк решил показать их ежедневную жизнь: такой, как она есть, без глянцевых стереотипов.
Малый бизнес в России существует «не благодаря, а вопреки»: сложная экономическая обстановка, бюрократия, сверхвысокая конкуренция… Чтобы преодолеть эти сложности, нужно по-настоящему «болеть» своей идеей, и об этом говорит слоган новой кампании «Предпринимай на всю голову!».
В ролике-блокбастере бизнесмены — одновременно каскадеры, супергерои и укротители. Его сюжет может показаться кому-то невероятным, но предприниматели, без сомнения, узнают в каждом кадре обыденные ситуации, с которыми сталкиваются каждый день.
Создатели кампании, Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход», признаются, что вдохновлялись творчеством известного режиссера Ильи Найшуллера. Именно его кандидатуру клиент выбрал для реализации идеи, и это во многом повлияло на стиль и даже сюжет. Песня группы Найшуллера Biting Elbows также стала авторским саундтреком для ролика.
Дарья Овечкина, Антон Рожин, старшие копирайтеры РА «Восход»:
Пришло время показать другую сторону предпринимательства, о которой ещё не говорили: эмоциональную, драйвовую, взрывную и даже сумасшедшую. Когда пробиваешь стены, горишь идеей и заставляешь гореть остальных, когда важные переговоры превращаются в укрощение хищников, а конкуренция — в настоящий поединок. Мы решили сделать не ролик, а музыкальный клип, где Банк Точка выступают в роли группы, которая аккомпанирует всему предпринимательскому безумию и призывает: Предпринимай на всю голову!
Для нас это были самые сложные съёмки и самые лёгкие одновременно, потому что Daddy’s Film Production подобрали невероятную команду, где каждый — профессионал своего дела. Если на съёмках слышишь: «Врубаем бензопилу, заканчиваем с зомби и переходим к волкам», становится понятно, что на площадке Илья Найшуллер. Значит, всё должно получиться.
Яна Ганник, сооснователь Точки:
Предпринимателей принято рисовать невозмутимыми, успешными, в дорогих костюмах, сидящими в офисе с ноутбуками за чашкой кофе. Но мы очень тесно общаемся с этими людьми и знаем, что их повседневная жизнь устроена совсем по-другому: это ежедневный вызов, борьба, куча маленьких побед и поражений, шквал эмоций и вечный поиск новых идей, связей, развития. Их всех объединяет сумасшедшая энергия и желание идти вперед, менять мир, достигать цели. Точка всегда была местом для таких людей: мы сами немного “на всю голову” и, видимо, это притягивает близких нам по духу клиентов.
Илья Найшуллер, режиссёр ролика:
Я очень рад, что есть бренды, готовые на яркие, нестандартные решения и агентства, которые придумывают по-настоящему смелые концепты. Мне очень приятно, что в таких случаях обращаются ко мне, и дают мне возможность устроить качественный беспредел.
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Банк Точка продолжает формировать категорию финансовых услуг для предпринимателей, расширяя стандарты банковского сервиса (как вам, например, идея получать кэшбек с уплаты налогов?).
Каждая рекламная кампания Точки — история не о Банке, а о тех, для кого он работает: «Дело не в деньгах» и «Предпринимать — значит помогать» выражают философию современного предпринимательства и инициируют общественную дискуссию о роли предпринимателей в нашей стране. В новой кампании банк решил показать их ежедневную жизнь: такой, как она есть, без глянцевых стереотипов.
Малый бизнес в России существует «не благодаря, а вопреки»: сложная экономическая обстановка, бюрократия, сверхвысокая конкуренция… Чтобы преодолеть эти сложности, нужно по-настоящему «болеть» своей идеей, и об этом говорит слоган новой кампании «Предпринимай на всю голову!».
В ролике-блокбастере бизнесмены — одновременно каскадеры, супергерои и укротители. Его сюжет может показаться кому-то невероятным, но предприниматели, без сомнения, узнают в каждом кадре обыденные ситуации, с которыми сталкиваются каждый день.
Создатели кампании, Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход», признаются, что вдохновлялись творчеством известного режиссера Ильи Найшуллера. Именно его кандидатуру клиент выбрал для реализации идеи, и это во многом повлияло на стиль и даже сюжет. Песня группы Найшуллера Biting Elbows также стала авторским саундтреком для ролика.
Дарья Овечкина, Антон Рожин, старшие копирайтеры РА «Восход»:
Пришло время показать другую сторону предпринимательства, о которой ещё не говорили: эмоциональную, драйвовую, взрывную и даже сумасшедшую. Когда пробиваешь стены, горишь идеей и заставляешь гореть остальных, когда важные переговоры превращаются в укрощение хищников, а конкуренция — в настоящий поединок. Мы решили сделать не ролик, а музыкальный клип, где Банк Точка выступают в роли группы, которая аккомпанирует всему предпринимательскому безумию и призывает: Предпринимай на всю голову!
Для нас это были самые сложные съёмки и самые лёгкие одновременно, потому что Daddy’s Film Production подобрали невероятную команду, где каждый — профессионал своего дела. Если на съёмках слышишь: «Врубаем бензопилу, заканчиваем с зомби и переходим к волкам», становится понятно, что на площадке Илья Найшуллер. Значит, всё должно получиться.
Яна Ганник, сооснователь Точки:
Предпринимателей принято рисовать невозмутимыми, успешными, в дорогих костюмах, сидящими в офисе с ноутбуками за чашкой кофе. Но мы очень тесно общаемся с этими людьми и знаем, что их повседневная жизнь устроена совсем по-другому: это ежедневный вызов, борьба, куча маленьких побед и поражений, шквал эмоций и вечный поиск новых идей, связей, развития. Их всех объединяет сумасшедшая энергия и желание идти вперед, менять мир, достигать цели. Точка всегда была местом для таких людей: мы сами немного “на всю голову” и, видимо, это притягивает близких нам по духу клиентов.
Илья Найшуллер, режиссёр ролика:
Я очень рад, что есть бренды, готовые на яркие, нестандартные решения и агентства, которые придумывают по-настоящему смелые концепты. Мне очень приятно, что в таких случаях обращаются ко мне, и дают мне возможность устроить качественный беспредел.
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Креативный директор: Андрей Губайдуллин<br>
Копирайтеры: Дарья Овечкина, Антон Рожин<br>
Медиасервис: Михаил Пишванов, Андрей Никифоров, Ольга Смакова. Алиса Шимелис, Егор Мальцев<br>
Аккаунт-менеджер: Елена Парфун
</p>
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Креативный директор: Андрей Губайдуллин
Копирайтеры: Дарья Овечкина, Антон Рожин
Медиасервис: Михаил Пишванов, Андрей Никифоров, Ольга Смакова. Алиса Шимелис, Егор Мальцев
Аккаунт-менеджер: Елена Парфун
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Яна Ганник, Елена Зубарева, Константин Байдак, Татьяна Корнаущенко, Илья Черкашин, Екатерина Заликаева, Александра Прыткова
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[TEXT] => <h3>Daddy’s Film Production</h3>
<p>
Режиссер: Илья Найшуллер<br>
Второй режиссер: Заур Засеев<br>
Оператор: Генрих Медер<br>
Продюсер: Егор Соломатин<br>
Директор съемочной группы: Дмитрий Димчевский<br>
Художник-постановщик: Дмитрий Онищенко<br>
Монтаж: Владислав Каптур, Владислав Якунин
</p>
<h3>А также</h3>
<p>
Пост-продакшн студия: CGF<br>
Цветокоррекция: Андрей Меснянкин и Сolorkitchen<br>
Песня “Anarchy” группы Biting Elbows
</p>
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Режиссер: Илья Найшуллер
Второй режиссер: Заур Засеев
Оператор: Генрих Медер
Продюсер: Егор Соломатин
Директор съемочной группы: Дмитрий Димчевский
Художник-постановщик: Дмитрий Онищенко
Монтаж: Владислав Каптур, Владислав Якунин
А также
Пост-продакшн студия: CGF
Цветокоррекция: Андрей Меснянкин и Сolorkitchen
Песня “Anarchy” группы Biting Elbows
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Doing business is not about lying on the beach or wearing expensive suits. To run a business you must be a little crazy. It’s an everyday rush, explosion, fight, and fire. And we, Tochka Bank, know it, because it’s our life too.
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[HINT] =>
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Creative director: Andrey Gubaydullin<br>
Copywriters: Daria Ovechkina, Anton Rozhin<br>
Media service: Mikhail Pishvanov, Andrey Nikiforov, Alisa Shimelis, Egor Maltsev<br>
Account Manager: Elena Parfun<br>
</p>
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Account Manager: Elena Parfun
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] => 7874
[VALUE] => Array
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[TEXT] => <p>
Tochka Bank: Yana Gannik, Elena Zubareva, Konstantin Baidak, Tatyana Kornauschenko, Ilya Cherkashin, Ekaterina Zalikaeva, Alexandra Prytkova
</p>
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[HINT] =>
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[TEXT] => <h3>Daddy’s Film Production</h3>
<p>
Director: Ilya Naishuller<br>
DOP: Genry Meder<br>
1st AD: Zaur Zaseev<br>
Producers: Egor Solomatin, Tania Solomatina<br>
Production Manager: Dmitry Dimchevskiy<br>
FX design: Mikhail Gorshenin<br>
Stunts: Alex Stetsenko<br>
Edit: Vladislav Kaptur, Vladislav Yakunin
</p>
<h3>Others</h3>
<p>
Post-production by CGF<br>
Color by Colorkitchen & Andrey Mesnyankin<br>
“Anarchy” written & performed by Biting Elbows<br>
</p>
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Color by Colorkitchen & Andrey Mesnyankin
“Anarchy” written & performed by Biting Elbows
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[DETAIL_TEXT] =>
В 2018 году Екатеринбургский государственный академический театр оперы и балета сменил свое длинное название на более ёмкое и интернациональное — Ural Opera Ballet.
Новая айдентика была необходима для репозиционирования театра как успешного современного культурного института, который формирует тренды оперного и балетного искусства не только в России, но и во всем мире.
«Восход» и Ural Opera Ballet представляют новый стиль визуальных коммуникаций, который поможет вписать бренд театра в общемировой контекст. Его создатели вдохновлялись яркими спектаклями и историей театра, расположенного в самом сердце уральского промышленного региона.
Экспрессия театральных постановок нашла отражение в динамическом знаке, имитирующем движения танца, звуковые и световые колебания. Специально разработанное кириллическое и англоязычное шрифтовое начертание — это микс индустриальной и классической эстетики. Помимо полного набора фирменных носителей, «Восход» обновил дизайн сайта театра.
[~DETAIL_TEXT] =>
В 2018 году Екатеринбургский государственный академический театр оперы и балета сменил свое длинное название на более ёмкое и интернациональное — Ural Opera Ballet.
Новая айдентика была необходима для репозиционирования театра как успешного современного культурного института, который формирует тренды оперного и балетного искусства не только в России, но и во всем мире.
«Восход» и Ural Opera Ballet представляют новый стиль визуальных коммуникаций, который поможет вписать бренд театра в общемировой контекст. Его создатели вдохновлялись яркими спектаклями и историей театра, расположенного в самом сердце уральского промышленного региона.
Экспрессия театральных постановок нашла отражение в динамическом знаке, имитирующем движения танца, звуковые и световые колебания. Специально разработанное кириллическое и англоязычное шрифтовое начертание — это микс индустриальной и классической эстетики. Помимо полного набора фирменных носителей, «Восход» обновил дизайн сайта театра.
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Дизайн-директор: Владислав Деревянных<br>
Арт-директор: Кирилл Ратман<br>
Дизайнер: Алексей Климов<br>
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Художественный руководитель балета:<br>
Вячеслав Самодуров<br>
Помощник художественного руководителя балета:<br>
Богдан Королёк
</p>
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Художественный руководитель балета:
Вячеслав Самодуров
Помощник художественного руководителя балета:
Богдан Королёк
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Ural Opera Ballet is a new name of the Ekaterinburg Opera and Ballet Theatre.
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Первая анти-школа «Корпус» ориентирована на постиндустриальные дисциплины. Обучение в ней открыто для всех, но продолжить его после первого этапа смогут только самые успешные студенты, способные разработать и запустить собственный технологичный стартап.
Школа «Корпус» не просто дает набор знаний, она создает новое сообщество инициативных профессионалов с инновационным мышлением. И ей необходим узнаваемый фирменный стиль, серьезный и дерзкий одновременно, носителями которого с гордостью станут молодые студенты.
«Восход» обратился к самой основе информационных технологий: дискретной математике. Пожалуй, самое ее красивое проявление - клеточные автоматы. Это математические модели, симулирующие разные процессы нашей жизни. Они открыты в середине прошлого века, но их полный потенциал не изучен до сих пор. Клеточные автоматы нашли свое применение практически во всех науках, но самый большой вклад внесли в развитие компьютерных технологий. Без них невозможно существование программирования, робототехники, блокчейна, криптографии.
В ходе работы над айдентикой «Восход» создал специальный интерфейс, преобразующий любое слово в уникальный паттерн при помощи клеточного автомата - симбиоз программирования и дизайна.
Клеточный автомат состоит из ячеек. В зависимости от соседних, ячейка меняет своё состояние: 1 или 0. Клетки могут умирать, оживать, перемещаться, клонироваться, рождать устойчивые фигуры, а их движение можно задать, введя в систему любое слово. Так правила орфографии рождают правила клеточного автомата, а айдентика получает бесконечные возможности для развития.
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Первая анти-школа «Корпус» ориентирована на постиндустриальные дисциплины. Обучение в ней открыто для всех, но продолжить его после первого этапа смогут только самые успешные студенты, способные разработать и запустить собственный технологичный стартап.
Школа «Корпус» не просто дает набор знаний, она создает новое сообщество инициативных профессионалов с инновационным мышлением. И ей необходим узнаваемый фирменный стиль, серьезный и дерзкий одновременно, носителями которого с гордостью станут молодые студенты.
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В ходе работы над айдентикой «Восход» создал специальный интерфейс, преобразующий любое слово в уникальный паттерн при помощи клеточного автомата - симбиоз программирования и дизайна.
Клеточный автомат состоит из ячеек. В зависимости от соседних, ячейка меняет своё состояние: 1 или 0. Клетки могут умирать, оживать, перемещаться, клонироваться, рождать устойчивые фигуры, а их движение можно задать, введя в систему любое слово. Так правила орфографии рождают правила клеточного автомата, а айдентика получает бесконечные возможности для развития.
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Креативный директор: Андрей Губайдуллин</br>
Копирайтеры: Дарья Овечкина, Антон Рожин</br>
Дизайн-директор: Владислав Деревянных</br>
Арт-директор: Максим Гейченко</br>
Дизайнеры: Кирилл Ратман, Алексей Климов</br>
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[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7938
[VALUE] => 43
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 43
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7939
[VALUE] => 1822
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 1822
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7940
[VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/xNAU_jMVRBo" frameborder="0" allowfullscreen></iframe>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7941
[VALUE] => 701
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 701
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 6217
[1] => 6218
[2] => 6219
[3] => 6220
)
[VALUE] => Array
(
[0] => 588
[1] => 589
[2] => 590
[3] => 591
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 588
[1] => 589
[2] => 590
[3] => 591
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
)
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7942
[VALUE] => Array
(
[TEXT] => <p>
Дмитрий Широносов, CEO</br>
Мария Чмир, CMO</br>
Екатерина Чащина, СВО</br>
Кристина Клипфель, brand manager</br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Дмитрий Широносов, CEO
Мария Чмир, CMO
Екатерина Чащина, СВО
Кристина Клипфель, brand manager
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7943
[VALUE] => Identity
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Identity
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7944
[VALUE] => Array
(
[TEXT] => Corpus IT School
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Corpus IT School
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7945
[VALUE] => Array
(
[TEXT] => <p>
Everything is guided by basic principles. If we identify them anything can be modeled.
</p>
<p>
1940. Mathematical models occurred, which simulate different processes of our life – cellular automata. Today they are used in programming, robotics, blockchain, computer technologies.<br><br>
Cellular automaton consists of cells. Depending on neighbors, each cell changes its own condition: ON(1) or OFF(0). The cells can die, revive, move, clone and create stable figures.<br><br>
CORPUS: a new format of IT school. They build a community with accent on discipline, team work and self-development. Only successful students continue their education.<br><br>
As a part of identity developing we created a program that transforms any text into unique pattern via cellular automaton. We turn the rules of spelling into the rules of cellular automaton.<br><br>
It’s not a pixel art, nor a glitch. It’s a cellular automaton.
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Everything is guided by basic principles. If we identify them anything can be modeled.
1940. Mathematical models occurred, which simulate different processes of our life – cellular automata. Today they are used in programming, robotics, blockchain, computer technologies.
Cellular automaton consists of cells. Depending on neighbors, each cell changes its own condition: ON(1) or OFF(0). The cells can die, revive, move, clone and create stable figures.
CORPUS: a new format of IT school. They build a community with accent on discipline, team work and self-development. Only successful students continue their education.
As a part of identity developing we created a program that transforms any text into unique pattern via cellular automaton. We turn the rules of spelling into the rules of cellular automaton.
It’s not a pixel art, nor a glitch. It’s a cellular automaton.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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РА «Восход» создало ?&#%@-ую кампанию бренда майонеза «Московский Провансаль Оливковый».
Олива - национальный символ Греции. С древних времен оливки были важной частью средиземноморской диеты, которая сегодня признана основой правильного питания. А содержащиеся в них ненасыщенные жирные омега-кислоты - тот самый скрытый источник легендарной греческой красоты и здоровья.
Герои новой рекламной кампании - силач Здоров Какбыкос, красавица Грация Сногсшибатос и долгожительница Бабушка Ядренос. Все они страшно недовольны тем обстоятельством, что главный греческий секрет раскрыт «Московским Провансалем Оливковым». Серия интернет-роликов снята в абсурдной стилистике - нарочито простые декорации, никаких монтажных склеек и крайне выразительные эмоции актеров. Герои, конечно же, говорят на чистом греческом языке, но не все их метафоры можно дословно перевести на русский.
А на игровом промо-сайте каждый может провести эпичную битву за ОМЕГАсекрет красоты и здоровья.
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РА «Восход» создало ?&#%@-ую кампанию бренда майонеза «Московский Провансаль Оливковый».
Олива - национальный символ Греции. С древних времен оливки были важной частью средиземноморской диеты, которая сегодня признана основой правильного питания. А содержащиеся в них ненасыщенные жирные омега-кислоты - тот самый скрытый источник легендарной греческой красоты и здоровья.
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Креативный директор: Андрей Губайдуллин </br>
Копирайтеры: Антон Мамыкин, Александр Синюк</br>
Диджитал креативный директор: Дмитрий Маслаков</br>
Диджитал арт-директор: Анна Маслякова</br>
Веб-дизайнер: Лилия Загидуллина</br>
Техлид: Валерий Захаров</br>
Медиаподдержка: Егор Мальцев, Алиса Шимелис</br>
Аккаунт-менеджер: Елена Хохлова</br>
</p>
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Креативный директор: Андрей Губайдуллин
Копирайтеры: Антон Мамыкин, Александр Синюк
Диджитал креативный директор: Дмитрий Маслаков
Диджитал арт-директор: Анна Маслякова
Веб-дизайнер: Лилия Загидуллина
Техлид: Валерий Захаров
Медиаподдержка: Егор Мальцев, Алиса Шимелис
Аккаунт-менеджер: Елена Хохлова
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[TIMESTAMP_X] => 2017-07-14 14:13:56
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[USER_TYPE] => HTML
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[height] => 200
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[HINT] =>
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(
[TYPE] => HTML
[TEXT] =>
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[TIMESTAMP_X] => 2016-04-25 13:43:42
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[SORT] => 500
[CODE] => search_q
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[LIST_TYPE] => L
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[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
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[0] => 7101
[1] => 7102
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[VALUE] => Array
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[0] => майонез
[1] => грек
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[DESCRIPTION] => Array
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[0] =>
[1] =>
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[~DESCRIPTION] => Array
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[0] =>
[1] =>
)
[~NAME] => Поисковые запросы
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[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
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[LIST_TYPE] => C
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[XML_ID] =>
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[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
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[~NAME] => Показывать на слайдере
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[main_video_likes] => Array
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[TIMESTAMP_X] => 2017-04-10 17:58:03
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[video_likes] => Array
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[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[video_watches] => Array
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[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[video_html] => Array
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[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
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[SORT] => 500
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[LIST_TYPE] => L
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 6120
[VALUE] => 583
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[gallery] => Array
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[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
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[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
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[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[DETAIL_TEXT_AFTER] => Array
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[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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(
[TEXT] =>
[TYPE] => HTML
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[clients_work] => Array
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[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
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[CODE] => clients_work
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(
[TEXT] =>
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[XML_ID] =>
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] => 7103
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[TEXT] => <p>
«Московский Провансаль»</br>
Директор департамента маркетинга: </br>
Екатерина Соколова</br>
Руководитель группы по маркетинговым коммуникациям: </br>
Виктория Дорошенко</br>
Руководитель группы маркетинга по соусам:</br>
Анна Белослудцева</br>
Старший бренд-менеджер: Ольга Гулидова</br>
Менеджер по продвижению: Евгений Абросимов</br>
</p>
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[TEXT] =>
«Московский Провансаль»
Директор департамента маркетинга:
Екатерина Соколова
Руководитель группы по маркетинговым коммуникациям:
Виктория Дорошенко
Руководитель группы маркетинга по соусам:
Анна Белослудцева
Старший бренд-менеджер: Ольга Гулидова
Менеджер по продвижению: Евгений Абросимов
[TYPE] => HTML
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[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
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(
[TEXT] =>
[TYPE] => HTML
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[creative] => Array
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[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
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[SORT] => 500
[CODE] => creative
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(
[TEXT] =>
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[XML_ID] =>
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[USER_TYPE] => HTML
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(
[height] => 200
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[HINT] =>
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(
[TEXT] =>
[TYPE] => HTML
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[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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[~NAME] => Брэндинг
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(
[TEXT] =>
[TYPE] => HTML
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[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] => 7104
[VALUE] => Array
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[TEXT] => <h3>SKBD.SH Production</h3>
<p>
Режиссер-постановщик: David Popescu</br>
Оператор-постановщик: Михаил Кричман</br>
Второй режиссер: Анна Пушкина</br>
Камера: Виктор Саратов</br>
Свет: Петр Семенов</br>
Директор по производству: Виктор Рыбинцев</br>
Художник-постановщик: Дарья Григорьева</br>
Костюмы: Юлия Наумова</br>
Грим: Лана Каун</br>
Кастинг: Светлана Левина</br>
Продюсер: Евгения Афанасьева</br>
Ассистент продюсера: Сюзанна Мардини</br>
Монтаж: Кирилл Орынянский</br>
Цвет: Андрей Меснянкин</br>
Графика: Александр Прокофьев</br>
Продюсер постпродакшна: Нонна Аристархова</br>
Генеральный продюсер: Михаил Романов</br>
Звук: студия «Пифагор»</br>
</p>
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Режиссер-постановщик: David Popescu
Оператор-постановщик: Михаил Кричман
Второй режиссер: Анна Пушкина
Камера: Виктор Саратов
Свет: Петр Семенов
Директор по производству: Виктор Рыбинцев
Художник-постановщик: Дарья Григорьева
Костюмы: Юлия Наумова
Грим: Лана Каун
Кастинг: Светлана Левина
Продюсер: Евгения Афанасьева
Ассистент продюсера: Сюзанна Мардини
Монтаж: Кирилл Орынянский
Цвет: Андрей Меснянкин
Графика: Александр Прокофьев
Продюсер постпродакшна: Нонна Аристархова
Генеральный продюсер: Михаил Романов
Звук: студия «Пифагор»
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(
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(
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[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
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[CODE] => PREVIEW_VIDEO
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[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
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[EN_NAME] => Array
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[TIMESTAMP_X] => 2017-11-16 09:57:24
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[CODE] => EN_NAME
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
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[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
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[SORT] => 500
[CODE] => EN_branding
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(
[TEXT] =>
[TYPE] => HTML
)
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[XML_ID] =>
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
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[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
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[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
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[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
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[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
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(
[TEXT] =>
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(
[TEXT] =>
[TYPE] => HTML
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[XML_ID] =>
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[EN_effects] => Array
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[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
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[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
)
)
[DISPLAY_PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 7096
[1] => 7097
[2] => 7098
)
[VALUE] => Array
(
[0] => 16
[1] => 7
[2] => 89
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 16
[1] => 7
[2] => 89
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
[DISPLAY_VALUE] => Array
(
[0] => Web
[1] => Креатив
)
[LINK_ELEMENT_VALUE] => Array
(
[16] => Array
(
[ID] => 16
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[DETAIL_TEXT] => В декабре 2017 года в Москве стартовали продажи квартир в жилом квартале Headliner от ГК «Кортрос». Технический старт проекта состоялся с названием «Центр-Сити», которое подчеркивало удачную локацию объекта. Однако на фоне высокой конкуренции между соседними проектами ЦАО, ему не хватало харизмы.
ГК «Кортрос» и РА «Восход» подготовили громкий перезапуск жилого квартала с новым позиционированием, неймингом, айдентикой и рекламной кампанией. Headliner идеально подходит для энергичных профессионалов, которые не ищут компромиссов в удобстве и качестве своего нового дома. Это они, герои современного мегаполиса, создают тренды и ломают стереотипы, и для них строится первый жилой небоскреб в Москве.
В айдентике жилого квартала использованы строгие цвета, геометричные формы и намеренная асимметрия.
Динамичные черты логотипа поддерживает дизайн сайта, насыщенный современными технологиями и сложной анимацией. «Восход» провел первую рекламную кампанию нового объекта, главным событием стало вручение премии «Headliner Года» от портала Lenta.ru. Один из самых влиятельных новостных сайтов страны выбрал главных героев заголовков 2017 года и предложил читателям определить тех, кто станет новыми хедлайнерами в 2018. В течение трех недель любой мог номинировать себя или друга в одной из пяти категорий: бизнес, спорт, культура, наука или общественная жизнь. Победитель определялся голосованием читателей Lenta.ru, а главным призом стала квартира в жилом квартале Headliner.
Сразу после старта кампании и запуска нового сайта девелопер отметил значительный рост в динамике продаж объекта.
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ГК «Кортрос» и РА «Восход» подготовили громкий перезапуск жилого квартала с новым позиционированием, неймингом, айдентикой и рекламной кампанией. Headliner идеально подходит для энергичных профессионалов, которые не ищут компромиссов в удобстве и качестве своего нового дома. Это они, герои современного мегаполиса, создают тренды и ломают стереотипы, и для них строится первый жилой небоскреб в Москве.
В айдентике жилого квартала использованы строгие цвета, геометричные формы и намеренная асимметрия.
Динамичные черты логотипа поддерживает дизайн сайта, насыщенный современными технологиями и сложной анимацией. «Восход» провел первую рекламную кампанию нового объекта, главным событием стало вручение премии «Headliner Года» от портала Lenta.ru. Один из самых влиятельных новостных сайтов страны выбрал главных героев заголовков 2017 года и предложил читателям определить тех, кто станет новыми хедлайнерами в 2018. В течение трех недель любой мог номинировать себя или друга в одной из пяти категорий: бизнес, спорт, культура, наука или общественная жизнь. Победитель определялся голосованием читателей Lenta.ru, а главным призом стала квартира в жилом квартале Headliner.
Сразу после старта кампании и запуска нового сайта девелопер отметил значительный рост в динамике продаж объекта.
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[~PREVIEW_TEXT] => Запуск жилого квартала
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Креативный директор: Андрей Губайдуллин <br>
Копирайтер: Александр Синюк <br>
Дизайнер: Владислав Деревянных<br>
Диджитал креативный директор: Дмитрий Маслаков<br>
Диджитал арт-директор: Анна Маслякова<br>
Веб-дизайнер: Лилия Загидуллина<br>
Техлид: Валерий Захаров<br>
Back/frontend: Василий Цыкин <br/>
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Креативный директор: Андрей Губайдуллин
Копирайтер: Александр Синюк
Дизайнер: Владислав Деревянных
Диджитал креативный директор: Дмитрий Маслаков
Диджитал арт-директор: Анна Маслякова
Веб-дизайнер: Лилия Загидуллина
Техлид: Валерий Захаров
Back/frontend: Василий Цыкин
Медиаподдержка: Михаил Пишванов, Дмитрий Доник, Алиса Шимелис, Ольга Смакова, Никита Березкин, Егор Мальцев, Ольга Лев
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[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 6021
[1] => 6022
[2] => 6023
[3] => 6024
[4] => 6025
[5] => 6026
[6] => 6044
[7] => 6045
)
[VALUE] => Array
(
[0] => 569
[1] => 570
[2] => 571
[3] => 572
[4] => 573
[5] => 574
[6] => 577
[7] => 578
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
[6] =>
[7] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 569
[1] => 570
[2] => 571
[3] => 572
[4] => 573
[5] => 574
[6] => 577
[7] => 578
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
[6] =>
[7] =>
)
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
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Производитель керамической плитки «Уралкерамика» известен на рынке уральского региона уже несколько десятилетий.
В последние годы завод провел серьезную реновацию производства и теперь способен соперничать с европейскими брендами по качеству и дизайну продукции.
Однако внешне бренд «Уралкерамика» не менялся уже очень давно. Завод обратился к РА «Восход», чтобы переосмыслить собственную идентичность, привести в соответствие внешний облик и внутреннюю сущность бренда. Итогом совместной работы стало создание актуальной бренд-платформы, а также нового нейминга и айдентики.
Для современного производителя высочайшие стандарты качества - само собой разумеющийся факт, но помимо них «Уралкерамика» дает своим покупателям невероятную свободу выбора и самовыражения. Десятки коллекций созданы так, что их легко комбинировать между собой, чтобы создать очень личный, индивидуальный интерьер. Каким бы он ни был, дом - это место, где отдыхают душой. Поэтому в нейминге нового бренда использовано слово Alma, что в переводе с испанского и значит «душа».
В логотипе появляются буквы ALMA, графически стилизованные под керамические плитки с рельефным дизайном. Название также дублируется в шрифтовом написании. Набор уникальных паттернов в сочетании с фирменной палитрой создают основу, которая может адаптироваться под любые дизайн-задачи в будущем. А новая упаковка плитки и оформление торговых точек помогут выделиться в визуально-однообразном ряду конкурентов.
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Производитель керамической плитки «Уралкерамика» известен на рынке уральского региона уже несколько десятилетий.
В последние годы завод провел серьезную реновацию производства и теперь способен соперничать с европейскими брендами по качеству и дизайну продукции.
Однако внешне бренд «Уралкерамика» не менялся уже очень давно. Завод обратился к РА «Восход», чтобы переосмыслить собственную идентичность, привести в соответствие внешний облик и внутреннюю сущность бренда. Итогом совместной работы стало создание актуальной бренд-платформы, а также нового нейминга и айдентики.
Для современного производителя высочайшие стандарты качества - само собой разумеющийся факт, но помимо них «Уралкерамика» дает своим покупателям невероятную свободу выбора и самовыражения. Десятки коллекций созданы так, что их легко комбинировать между собой, чтобы создать очень личный, индивидуальный интерьер. Каким бы он ни был, дом - это место, где отдыхают душой. Поэтому в нейминге нового бренда использовано слово Alma, что в переводе с испанского и значит «душа».
В логотипе появляются буквы ALMA, графически стилизованные под керамические плитки с рельефным дизайном. Название также дублируется в шрифтовом написании. Набор уникальных паттернов в сочетании с фирменной палитрой создают основу, которая может адаптироваться под любые дизайн-задачи в будущем. А новая упаковка плитки и оформление торговых точек помогут выделиться в визуально-однообразном ряду конкурентов.
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Креативный директор: Андрей Губайдуллин <br>
Дизайн-директор: Владислав Деревянных <br>
Дизайнер: Яна Ахметшина<br>
Стратег: Роман Бух
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Креативный директор: Андрей Губайдуллин
Дизайн-директор: Владислав Деревянных
Дизайнер: Яна Ахметшина
Стратег: Роман Бух
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Бренд-менеджер: Таисья Ветошкина <br>
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Правила дорожного движения в России запрещают водителям телефонные разговоры без использования устройств hands-free, но даже с ними вероятность ДТП возрастает в 4 раза. А мессенджеры и социальные сети буквально выключают внимание автовладельцев. Сегодня телефоны - вторая по частоте причина аварий после алкоголя.
Радиостанции тоже виновны в этом, ведь они поощряют звонки в эфир, где бы не находились слушатели в этот момент. В итоге водители отвлекаются на беседы, конкурсы, угадывают песни (и многие даже умудряются их «шазамить»!).
Чтобы наглядно продемонстрировать опасность такой привычки, ведущие «Нового Радио Екатеринбург» по просьбе страхового агентства SM Polis и РА «Восход» изменили правила прямых эфиров: если выясняется, что слушатель ведет разговор, находясь за рулем автомобиля, ведущие тут же без предупреждения разъединяют звонок, а в эфир выводится звук, имитирующий аварию. У водителя прерывается связь, а все остальные слышат ужасные звуки - скрежет металла и бьющееся стекло.
Первые итоги акции «Не звоните нам!» организаторы подвели уже через несколько дней после ее старта: количество звонков от водителей ежедневно уменьшалось, а к концу недели постоянные слушатели даже стали специально парковаться на время разговора, чтобы не подвергать себя опасности и передать долгожданные приветы и поздравления.
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Правила дорожного движения в России запрещают водителям телефонные разговоры без использования устройств hands-free, но даже с ними вероятность ДТП возрастает в 4 раза. А мессенджеры и социальные сети буквально выключают внимание автовладельцев. Сегодня телефоны - вторая по частоте причина аварий после алкоголя.
Радиостанции тоже виновны в этом, ведь они поощряют звонки в эфир, где бы не находились слушатели в этот момент. В итоге водители отвлекаются на беседы, конкурсы, угадывают песни (и многие даже умудряются их «шазамить»!).
Чтобы наглядно продемонстрировать опасность такой привычки, ведущие «Нового Радио Екатеринбург» по просьбе страхового агентства SM Polis и РА «Восход» изменили правила прямых эфиров: если выясняется, что слушатель ведет разговор, находясь за рулем автомобиля, ведущие тут же без предупреждения разъединяют звонок, а в эфир выводится звук, имитирующий аварию. У водителя прерывается связь, а все остальные слышат ужасные звуки - скрежет металла и бьющееся стекло.
Первые итоги акции «Не звоните нам!» организаторы подвели уже через несколько дней после ее старта: количество звонков от водителей ежедневно уменьшалось, а к концу недели постоянные слушатели даже стали специально парковаться на время разговора, чтобы не подвергать себя опасности и передать долгожданные приветы и поздравления.
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Креативный директор: Андрей Губайдуллин</br>
Копирайтеры: Александр Синюк, Антон Мамыкин, Антон Рожин <br>
Супервайзинг: Елизавета Ларионова
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Копирайтеры: Александр Синюк, Антон Мамыкин, Антон Рожин
Супервайзинг: Елизавета Ларионова
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Страховое агентство SM Polis</br>
Директор: Галина Киркач
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 6709
[VALUE] => Stay Live. Stay Alive
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Stay Live. Stay Alive
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 6710
[VALUE] => Array
(
[TEXT] => SM Polis
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => SM Polis
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 6711
[VALUE] => Array
(
[TEXT] => <p>
People in Russia talk on their phones while driving. We’re used to it, nothing strange.
</p>
<p>
Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps.
</p>
<p>
Radio stations provoke this behavior. Every station has a call-in show where listeners are calling to win presents or just to say hi to their friends.
</p>
<p>
SM Polis Insurance is fighting against this dangerous habit together with a popular call-in show.
</p>
<p>
18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio.
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
People in Russia talk on their phones while driving. We’re used to it, nothing strange.
Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps.
Radio stations provoke this behavior. Every station has a call-in show where listeners are calling to win presents or just to say hi to their friends.
SM Polis Insurance is fighting against this dangerous habit together with a popular call-in show.
18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 6712
[VALUE] => Array
(
[TEXT] => Creative director: Andrey Gubaydullin
Copywriters: Alexander Sinyuk, Anton Mamykin, Anton Rozhin
Art Director: Vladislav Derevyannikh
Media Supervising: Elizaveta Larionova
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Creative director: Andrey Gubaydullin
Copywriters: Alexander Sinyuk, Anton Mamykin, Anton Rozhin
Art Director: Vladislav Derevyannikh
Media Supervising: Elizaveta Larionova
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 6713
[VALUE] => Да
[DESCRIPTION] =>
[VALUE_ENUM] => Да
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Компания «Мила», крупнейший в уральском регионе дистрибьютор детской обуви, вместе с рекламным агентством «Восход» запустила собственный обувной бренд Junited для мальчиков и девочек от 3 до 12 лет. Агентство создало нейминг и айдентику марки, а также провело первую рекламную кампанию.
Команда «Милы» и аналитики «Восхода» внимательно изучили вкусы покупателей, чтобы правильно выбрать стиль и цветовую гамму нового бренда. В первую очередь ориентировались на вкусы детей, ведь именно они активно высказывают свои предпочтения родителям. Логотип, похожий на эмодзи, простые формы, жизнерадостные цвета и понятный «цифровому» поколению язык коммуникаций – сделали свое дело.
Бренд заметили, а коммерческие успехи превзошли ожидания. За первый сезон Junited занял уверенное второе место в структуре продаж магазинов-партнеров «Милы» с долей 20%, уступив лишь бесспорному лидеру категории – марке «Котофей».
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Банк Точка продолжает формировать категорию финансовых услуг для предпринимателей, расширяя стандарты банковского сервиса (как вам, например, идея получать кэшбек с уплаты налогов?).
Каждая рекламная кампания Точки — история не о Банке, а о тех, для кого он работает: «Дело не в деньгах» и «Предпринимать — значит помогать» выражают философию современного предпринимательства и инициируют общественную дискуссию о роли предпринимателей в нашей стране. В новой кампании банк решил показать их ежедневную жизнь: такой, как она есть, без глянцевых стереотипов.
Малый бизнес в России существует «не благодаря, а вопреки»: сложная экономическая обстановка, бюрократия, сверхвысокая конкуренция… Чтобы преодолеть эти сложности, нужно по-настоящему «болеть» своей идеей, и об этом говорит слоган новой кампании «Предпринимай на всю голову!».
В ролике-блокбастере бизнесмены — одновременно каскадеры, супергерои и укротители. Его сюжет может показаться кому-то невероятным, но предприниматели, без сомнения, узнают в каждом кадре обыденные ситуации, с которыми сталкиваются каждый день.
Создатели кампании, Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход», признаются, что вдохновлялись творчеством известного режиссера Ильи Найшуллера. Именно его кандидатуру клиент выбрал для реализации идеи, и это во многом повлияло на стиль и даже сюжет. Песня группы Найшуллера Biting Elbows также стала авторским саундтреком для ролика.
Дарья Овечкина, Антон Рожин, старшие копирайтеры РА «Восход»:
Пришло время показать другую сторону предпринимательства, о которой ещё не говорили: эмоциональную, драйвовую, взрывную и даже сумасшедшую. Когда пробиваешь стены, горишь идеей и заставляешь гореть остальных, когда важные переговоры превращаются в укрощение хищников, а конкуренция — в настоящий поединок. Мы решили сделать не ролик, а музыкальный клип, где Банк Точка выступают в роли группы, которая аккомпанирует всему предпринимательскому безумию и призывает: Предпринимай на всю голову!
Для нас это были самые сложные съёмки и самые лёгкие одновременно, потому что Daddy’s Film Production подобрали невероятную команду, где каждый — профессионал своего дела. Если на съёмках слышишь: «Врубаем бензопилу, заканчиваем с зомби и переходим к волкам», становится понятно, что на площадке Илья Найшуллер. Значит, всё должно получиться.
Яна Ганник, сооснователь Точки:
Предпринимателей принято рисовать невозмутимыми, успешными, в дорогих костюмах, сидящими в офисе с ноутбуками за чашкой кофе. Но мы очень тесно общаемся с этими людьми и знаем, что их повседневная жизнь устроена совсем по-другому: это ежедневный вызов, борьба, куча маленьких побед и поражений, шквал эмоций и вечный поиск новых идей, связей, развития. Их всех объединяет сумасшедшая энергия и желание идти вперед, менять мир, достигать цели. Точка всегда была местом для таких людей: мы сами немного “на всю голову” и, видимо, это притягивает близких нам по духу клиентов.
Илья Найшуллер, режиссёр ролика:
Я очень рад, что есть бренды, готовые на яркие, нестандартные решения и агентства, которые придумывают по-настоящему смелые концепты. Мне очень приятно, что в таких случаях обращаются ко мне, и дают мне возможность устроить качественный беспредел.
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В 2018 году Екатеринбургский государственный академический театр оперы и балета сменил свое длинное название на более ёмкое и интернациональное — Ural Opera Ballet.
Новая айдентика была необходима для репозиционирования театра как успешного современного культурного института, который формирует тренды оперного и балетного искусства не только в России, но и во всем мире.
«Восход» и Ural Opera Ballet представляют новый стиль визуальных коммуникаций, который поможет вписать бренд театра в общемировой контекст. Его создатели вдохновлялись яркими спектаклями и историей театра, расположенного в самом сердце уральского промышленного региона.
Экспрессия театральных постановок нашла отражение в динамическом знаке, имитирующем движения танца, звуковые и световые колебания. Специально разработанное кириллическое и англоязычное шрифтовое начертание — это микс индустриальной и классической эстетики. Помимо полного набора фирменных носителей, «Восход» обновил дизайн сайта театра.
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Первая анти-школа «Корпус» ориентирована на постиндустриальные дисциплины. Обучение в ней открыто для всех, но продолжить его после первого этапа смогут только самые успешные студенты, способные разработать и запустить собственный технологичный стартап.
Школа «Корпус» не просто дает набор знаний, она создает новое сообщество инициативных профессионалов с инновационным мышлением. И ей необходим узнаваемый фирменный стиль, серьезный и дерзкий одновременно, носителями которого с гордостью станут молодые студенты.
«Восход» обратился к самой основе информационных технологий: дискретной математике. Пожалуй, самое ее красивое проявление - клеточные автоматы. Это математические модели, симулирующие разные процессы нашей жизни. Они открыты в середине прошлого века, но их полный потенциал не изучен до сих пор. Клеточные автоматы нашли свое применение практически во всех науках, но самый большой вклад внесли в развитие компьютерных технологий. Без них невозможно существование программирования, робототехники, блокчейна, криптографии.
В ходе работы над айдентикой «Восход» создал специальный интерфейс, преобразующий любое слово в уникальный паттерн при помощи клеточного автомата - симбиоз программирования и дизайна.
Клеточный автомат состоит из ячеек. В зависимости от соседних, ячейка меняет своё состояние: 1 или 0. Клетки могут умирать, оживать, перемещаться, клонироваться, рождать устойчивые фигуры, а их движение можно задать, введя в систему любое слово. Так правила орфографии рождают правила клеточного автомата, а айдентика получает бесконечные возможности для развития.
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РА «Восход» создало ?&#%@-ую кампанию бренда майонеза «Московский Провансаль Оливковый».
Олива - национальный символ Греции. С древних времен оливки были важной частью средиземноморской диеты, которая сегодня признана основой правильного питания. А содержащиеся в них ненасыщенные жирные омега-кислоты - тот самый скрытый источник легендарной греческой красоты и здоровья.
Герои новой рекламной кампании - силач Здоров Какбыкос, красавица Грация Сногсшибатос и долгожительница Бабушка Ядренос. Все они страшно недовольны тем обстоятельством, что главный греческий секрет раскрыт «Московским Провансалем Оливковым». Серия интернет-роликов снята в абсурдной стилистике - нарочито простые декорации, никаких монтажных склеек и крайне выразительные эмоции актеров. Герои, конечно же, говорят на чистом греческом языке, но не все их метафоры можно дословно перевести на русский.
А на игровом промо-сайте каждый может провести эпичную битву за ОМЕГАсекрет красоты и здоровья.
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[DETAIL_TEXT] => В декабре 2017 года в Москве стартовали продажи квартир в жилом квартале Headliner от ГК «Кортрос». Технический старт проекта состоялся с названием «Центр-Сити», которое подчеркивало удачную локацию объекта. Однако на фоне высокой конкуренции между соседними проектами ЦАО, ему не хватало харизмы.
ГК «Кортрос» и РА «Восход» подготовили громкий перезапуск жилого квартала с новым позиционированием, неймингом, айдентикой и рекламной кампанией. Headliner идеально подходит для энергичных профессионалов, которые не ищут компромиссов в удобстве и качестве своего нового дома. Это они, герои современного мегаполиса, создают тренды и ломают стереотипы, и для них строится первый жилой небоскреб в Москве.
В айдентике жилого квартала использованы строгие цвета, геометричные формы и намеренная асимметрия.
Динамичные черты логотипа поддерживает дизайн сайта, насыщенный современными технологиями и сложной анимацией. «Восход» провел первую рекламную кампанию нового объекта, главным событием стало вручение премии «Headliner Года» от портала Lenta.ru. Один из самых влиятельных новостных сайтов страны выбрал главных героев заголовков 2017 года и предложил читателям определить тех, кто станет новыми хедлайнерами в 2018. В течение трех недель любой мог номинировать себя или друга в одной из пяти категорий: бизнес, спорт, культура, наука или общественная жизнь. Победитель определялся голосованием читателей Lenta.ru, а главным призом стала квартира в жилом квартале Headliner.
Сразу после старта кампании и запуска нового сайта девелопер отметил значительный рост в динамике продаж объекта.
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Производитель керамической плитки «Уралкерамика» известен на рынке уральского региона уже несколько десятилетий.
В последние годы завод провел серьезную реновацию производства и теперь способен соперничать с европейскими брендами по качеству и дизайну продукции.
Однако внешне бренд «Уралкерамика» не менялся уже очень давно. Завод обратился к РА «Восход», чтобы переосмыслить собственную идентичность, привести в соответствие внешний облик и внутреннюю сущность бренда. Итогом совместной работы стало создание актуальной бренд-платформы, а также нового нейминга и айдентики.
Для современного производителя высочайшие стандарты качества - само собой разумеющийся факт, но помимо них «Уралкерамика» дает своим покупателям невероятную свободу выбора и самовыражения. Десятки коллекций созданы так, что их легко комбинировать между собой, чтобы создать очень личный, индивидуальный интерьер. Каким бы он ни был, дом - это место, где отдыхают душой. Поэтому в нейминге нового бренда использовано слово Alma, что в переводе с испанского и значит «душа».
В логотипе появляются буквы ALMA, графически стилизованные под керамические плитки с рельефным дизайном. Название также дублируется в шрифтовом написании. Набор уникальных паттернов в сочетании с фирменной палитрой создают основу, которая может адаптироваться под любые дизайн-задачи в будущем. А новая упаковка плитки и оформление торговых точек помогут выделиться в визуально-однообразном ряду конкурентов.
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Правила дорожного движения в России запрещают водителям телефонные разговоры без использования устройств hands-free, но даже с ними вероятность ДТП возрастает в 4 раза. А мессенджеры и социальные сети буквально выключают внимание автовладельцев. Сегодня телефоны - вторая по частоте причина аварий после алкоголя.
Радиостанции тоже виновны в этом, ведь они поощряют звонки в эфир, где бы не находились слушатели в этот момент. В итоге водители отвлекаются на беседы, конкурсы, угадывают песни (и многие даже умудряются их «шазамить»!).
Чтобы наглядно продемонстрировать опасность такой привычки, ведущие «Нового Радио Екатеринбург» по просьбе страхового агентства SM Polis и РА «Восход» изменили правила прямых эфиров: если выясняется, что слушатель ведет разговор, находясь за рулем автомобиля, ведущие тут же без предупреждения разъединяют звонок, а в эфир выводится звук, имитирующий аварию. У водителя прерывается связь, а все остальные слышат ужасные звуки - скрежет металла и бьющееся стекло.
Первые итоги акции «Не звоните нам!» организаторы подвели уже через несколько дней после ее старта: количество звонков от водителей ежедневно уменьшалось, а к концу недели постоянные слушатели даже стали специально парковаться на время разговора, чтобы не подвергать себя опасности и передать долгожданные приветы и поздравления.
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Компания «Мила», крупнейший в уральском регионе дистрибьютор детской обуви, вместе с рекламным агентством «Восход» запустила собственный обувной бренд Junited для мальчиков и девочек от 3 до 12 лет. Судя по итогам первого сезона — успешно!
Первый в мире чемпионат по автокерлингу, который «Восход» и Страховое агентство SM Polis провели в марте 2017 года, получил награды фестивалей D&AD (Лондон) и One Show (Нью-Йорк).
У «Восхода» появились две новые награды Effie Russia, фестиваля маркетинговой эффективности.
Наш проект «Сделано диабетиками» получил награду жюри Webby Awards, самой ценной премии в сфере digital.
10 наград привез «Восход» из Минска, где проходил десятый фестиваль White Square.
В 2018 году Екатеринбургский государственный академический театр оперы и балета сменил свое длинное название на более ёмкое и интернациональное — Ural Opera Ballet. «Восход» представляет новый стиль визуальных коммуникаций, который поможет вписать бренд театра в общемировой контекст.
«Восход» представил новый проект — айдентику первой анти-школы «Корпус», ориентированной на постиндустриальные дисциплины.
РА «Восход» и бренд майонеза «Московский Провансаль» представили новую ?&#%@-ую кампанию.
«Восход» и Lenta.ru выбрали новых медиа-героев для жилого квартала Headliner от ГК «Кортрос». Кампания нового жилого квартала стартовала с вручения премии.
«Уралкерамика» и РА «Восход» представили обновленный бренд производителя – Alma Ceramica.
Ассоциация Коммуникационных Агентств России (АКАР) подвела итоги рейтинга за 2017 год. Последним фестивалем, внесшим вклад в расстановку участников, стал московский Red Apple, вручивший награды в декабре. И вот снова, уже в шестой раз, рейтинг креативности возглавило агентство «Восход».
Церемонией вручения наград Red Apple традиционно завершается фестивальный сезон. Для нас — весьма благополучно.
В Берлине объявлены итоги Epica Awards, единственного фестиваля креативности, где награды присуждают журналисты ведущих мировых изданий, пишущих о рекламе.
«Восход» получил награду фестиваля «Среда».
«Восход» завоевал золотую и две серебряные награды премии Клуба Арт-директоров Европы (ADCE Awards 2017), и это лучший результат среди всех российских агентств в этом году.
Сегодня РА «Восход» отмечает День Рождения уже в 21 раз.
20 октября в Любляне завершился главный восточноевропейский фестиваль креативности Golden Drum. «Восход» проявил себя на 100%, и не только в креативной борьбе.
Казанский Молочный Комбинат и РА «Восход» представляют новую линейку молочных продуктов под брендом «Молочная речка». Голосом и лицом первой рекламной кампании обновленного бренда стала Саида Мухаметзянова, юная звезда Татарстана, завоевавшая любовь российских телезрителей в легендарном шоу «Голос. Дети».
«Восход» и VIČI выпустили анимированный музыкальный клип о мире, где никто не ссорится и не воюет. Ведь в жизни есть куда более важные вещи — например, любовь… К крабам! Озвучил видео Дмитрий Карпов, более известный как youtube-блогер Сыендук.
23 сентября в Батуми вручили награды фестиваля Ad Black Sea. Проекты «Восхода» были отмечены сразу в восьми категориях, что принесло нам звание «Лучшего агентства фестиваля».
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